Mexico Natural Cosmetics Market Overview, 2028

Mexico's natural cosmetic market is influenced by the country's rich cultural heritage and traditional beauty practices. Indigenous knowledge and traditional remedies using native plants and ingredients have been incorporated into the formulation of natural cosmetic products, adding a unique cultural aspect to the market. This integration of traditional wisdom with modern scientific advancements creates a distinctive blend of natural cosmetics that resonates with Mexican consumers. Mexico has a rich tradition of craftsmanship, and this extends to the natural cosmetic market. Many brands in Mexico emphasise artisanal production methods, handcrafting their products in small batches to ensure quality and attention to detail. This artisanal approach adds a sense of exclusivity and uniqueness to the natural cosmetic offerings, appealing to consumers looking for authentic and carefully crafted beauty products. In Mexico's natural cosmetic market, one notable trend is the use of native botanical ingredients, such as agave, nopal, and marigold, which are deeply rooted in Mexican culture and offer specific skincare benefits. Another trend is the emphasis on ethical and sustainable sourcing practises, ensuring fair trade, protecting biodiversity, and supporting local communities. Furthermore, there is a growing demand for multifunctional products that offer holistic solutions for skincare, haircare, and body care.

According to the research report "Mexico Natural Cosmetic Market Overview, 2028," published by Bonafide Research, the Mexico Natural Cosmetic market is expected to grow at a CAGR of above 6.67% from 2023 to 2028. The natural skin care category includes facial cleansers, toners, moisturisers, serums, masks, and treatments specifically formulated for various skin types and concerns, such as anti-ageing, hydration, brightening, and acne control. The hair care market includes natural shampoos and conditioners formulated to cleanse, nourish, and strengthen the hair while promoting scalp health. Natural perfumes and colognes are created using plant-based extracts, essential oils, and other natural ingredients, offering a wide range of scents inspired by nature. The premium natural cosmetic brands in Mexico have established a strong reputation for their commitment to quality, efficacy, and sustainable practises. For instance, renowned premium natural cosmetic brands in Mexico include Natura, L'Occitane, Aesop, Tata Harper, and Dr. Hauschka. And mass-market natural cosmetic products in Mexico are widely available in various retail outlets, including supermarkets, drugstores, and online platforms. Growing beauty consciousness among male consumers and an increase in the number of brands foraying into internet retailing are driving the growth of cosmetic products in Mexico.

Natural cosmetics stores exclusively focus on natural and organic cosmetics, providing a comprehensive range of products from various brands. Examples include stores like "Tiendas Naturistas" or "Tiendas Orgánicas," which specialise in natural and organic products for personal care. Pharmacies, drugstores, and organic food stores often have sections dedicated to natural beauty and personal care products. These stores stock a selection of natural cosmetics alongside other health and wellness items. General beauty retailers, both online and in physical stores, carry natural cosmetic brands alongside conventional ones. Which include large retailers like Sephora, Liverpool, or Palacio de Hierro, which offer a wide range of beauty products, including natural cosmetics. Major online marketplaces like Amazon and MercadoLibre have dedicated sections for natural beauty and personal care products. And many natural cosmetic brands have their own official websites where consumers can directly purchase products.

The Asociación Mexicana de Cosméticos Naturales (AMCEN) is an association that brings together companies and professionals involved in the production and distribution of natural cosmetics in Mexico. The Norma Oficial Mexicana (NOM), NOM-141-SSA1/SCFI-2012, establishes the criteria for labelling, advertising, and hygiene practises for cosmetic products. This regulation includes requirements for ingredient labelling, product claims, and good manufacturing practises (GMP). Certificación Mexicana de Productos Naturales y Orgánicos (CMPNO) is a certification programme that verifies the authenticity and quality of natural and organic products in Mexico. The Expo Orgánico México is an annual trade fair focused on organic and natural cosmetic products. The natural cosmetic market in Mexico holds great potential for both local and international brands. By tapping into Mexico's diverse natural resources, cultural heritage, and sustainable practises, companies can capitalise on the growing demand for natural beauty products while contributing to the overall well-being of consumers and the environment. As the market continues to evolve and mature, collaborations between industry stakeholders, government agencies, and consumer advocacy groups can further propel the growth of the natural cosmetic sector in Mexico, creating a sustainable and thriving industry for years to come.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.