United States (USA) Natural Cosmetics Market Overview, 2028

The natural cosmetics market in the US has grown over the past few years, appearing as a strong and vibrant sector of the cosmetics business. A compelling alternative to traditional beauty products has evolved in the natural cosmetic market, which places a strong emphasis on sustainability, organic ingredients, and ethical business practises. This emerging market has flourished as a result of rising customer demand for environmentally and health-conscious products. Natural cosmetics, which include skincare, haircare, and personal care items, stand out because they use naturally derived components without the use of artificial additions, hazardous chemicals, or animal experimentation. Customers are actively looking for natural alternatives that support holistic well-being as they become more aware of the potential negative consequences linked to conventional cosmetics. There are several factors that drive the growth of the natural cosmetic market in the United States. Firstly, increased consumer awareness of the potential health risks associated with synthetic ingredients has led to a shift towards safer, more natural alternatives. Consumers are more conscious of the potential harm that chemicals can cause to their skin and overall health, and they are actively seeking out products that minimise these risks. Additionally, a rising consciousness about environmental sustainability has prompted consumers to seek out eco-friendly and cruelty-free beauty products.

According to the research report "United States of America Natural Cosmetic Market Overview, 2028," published by Bonafide Research, the United States of America natural cosmetic market was valued at above USD 10.51 billion in 2022. The natural cosmetic market appeals to a diverse range of end users, including women, men, and children. Women form a significant portion of the consumer base in the natural cosmetic market. While men are also actively participating in the natural cosmetic market, Traditionally, men's grooming products focused mainly on basic needs like shaving and hair care. And parents are increasingly conscious of the products they use on their children's delicate skin, opting for gentle, natural formulations that minimise the risk of irritation and adverse reactions. Natural baby care products, including shampoos, lotions, and diaper creams, are particularly popular among parents who prioritise the well-being of their children. Mass-market natural cosmetics typically fall into a more affordable price range, making them accessible to a wider range of consumers. These products are often available in drugstores, supermarkets, and online platforms. The price range for mass-market natural cosmetics can vary, but generally, they are priced competitively and are comparable to conventional beauty products in terms of affordability. On the other hand, the premium natural cosmetic market offers higher-priced products that cater to consumers willing to invest more in their beauty and skincare routines. Premium natural cosmetics often position themselves as luxury or high-end brands, offering a combination of natural and organic ingredients, superior formulations, and luxurious packaging. These products are typically found in high-end department stores, specialty beauty retailers, and online platforms.

The distribution channels within the natural cosmetic market in the United States are diverse, allowing consumers to access products through various avenues that suit their preferences and shopping habits. Natural cosmetic products can be found in various brick-and-mortar retail stores, including health food stores, organic specialty stores, beauty retailers, and even some conventional supermarkets. Sephora and Ulta Beauty are well-known beauty retailers that carry a variety of brands, including a selection of natural and clean beauty products. The rise of e-commerce has significantly impacted the natural cosmetic market. Consumers can conveniently purchase natural cosmetic products through online retailers such as dedicated natural beauty e-commerce platforms, general e-commerce websites, and the official websites of natural cosmetic brands. Credo Beauty, Follain, and Goop are online retailers specialising in clean and natural beauty products. Specialty subscription box services that specialise in natural and organic products have gained popularity in recent years. These curated boxes offer consumers the opportunity to discover and try a selection of natural cosmetic products on a regular basis. For instance, The Clean Beauty Box is a subscription service that delivers carefully curated, high-quality natural and clean beauty products to subscribers on a monthly or bi-monthly basis. The Indie Beauty Expo (IBE) is an annual event held in major cities across the United States, including New York, Los Angeles, and Dallas, that brings together independent beauty brands, including natural cosmetic brands, to showcase their products and connect with buyers, distributors, and consumers. A Night for Green Beauty is an annual event that celebrates green, natural, and sustainable beauty.

The FDA regulates cosmetics under the Federal Food, Drug, and Cosmetic Act (FD&C Act) and has developed specific regulations and guidelines to govern the natural cosmetic industry. These regulations require manufacturers to use safe ingredients and ensure that products are properly labelled with accurate ingredient lists. In addition to the FDA, the FTC plays a vital role in regulating advertising and marketing practises within the natural cosmetic market. The FTC ensures that companies do not make false or deceptive claims about the benefits or efficacy of their products. They enforce truth in advertising principles, requiring companies to substantiate any claims made about the safety or effectiveness of their natural cosmetic products through scientific evidence or reliable research. Furthermore, the United States Department of Agriculture (USDA) offers the National Organic Programme (NOP) certification for organic cosmetics. This certification ensures that products meet strict standards for organic ingredient sourcing, manufacturing practises, and labelling. It provides consumers with confidence that the products they purchase are genuinely organic and free from synthetic chemicals. The market for natural cosmetics in the United States is a vibrant and quickly growing area of the cosmetics business. This market is transforming the beauty industry and bringing about good change because of consumer demand for safe, environmentally friendly, and efficient products. The US natural cosmetic market continues to be at the forefront of innovation and transformation, positioned to completely transform the global beauty sector as the pursuit of holistic wellbeing and sustainability picks up steam.

Considered in this report
• Geography: United States of America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States of America market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.