United States (USA) Washing Machine Market Overview, 2028

The history of washing machines in the United States dates back to the early 20th century when manual and semi-automatic machines were introduced. With technological advancements, fully automatic washing machines entered the market, offering improved performance and ease of use. Over time, the washing machine market has witnessed remarkable innovations, incorporating features like energy efficiency, smart connectivity, and eco-friendly options. The washing machine market in the United States is one of the largest in the world, reflecting the country's high living standards and consumer demand for convenience. According to market research, the United States accounted for a substantial share of the global washing machine market in recent years, with steady growth projected for the future. In the US market, consumers prioritize several factors when purchasing washing machines. Energy efficiency and water-saving features have gained prominence due to increased environmental awareness. Smart washing machines, equipped with Wi-Fi connectivity and advanced sensors, are becoming increasingly popular, allowing users to control and monitor their laundry remotely through smartphone apps. Additionally, consumers seek durable and long-lasting machines with advanced washing technologies for superior performance.

According to the research report "United States Washing Machine Market Overview, 2028," published by Bonafide Research, The United States Washing Machine Market was valued at above USD 10.17 Billion in 2022. Manufacturers in the US market continually introduce innovative features to enhance the laundry care experience. These include steam cycles for deeper cleaning, stain removal technology, allergen and sanitization settings, and specialized cycles for specific fabric types. Washing machines are available through various retail channels in the United States. In addition to traditional brick-and-mortar stores, online platforms have become increasingly popular for purchasing washing machines. Online shopping offers convenience, extensive product information, customer reviews, and competitive pricing. Manufacturers in the US market typically provide warranties and after-sales support for washing machines. These services can vary, including extended warranties, maintenance packages, and dedicated customer service helplines, ensuring consumers have peace of mind and assistance when needed. The washing machine market in the United States is highly competitive, with several well-established and reputable manufacturers competing for market share. Companies like Whirlpool, LG, Samsung, Maytag, and General Electric have a long-standing presence and brand recognition in the country. Their extensive distribution networks, strong marketing strategies, and reliable customer service contribute to their dominance in the market.

The United States has implemented regulations and energy efficiency standards for appliances, including washing machines. These standards, set by organizations such as the Department of Energy (DOE), encourage manufacturers to produce more energy-efficient models. Compliance with these regulations has driven the development and adoption of energy-saving technologies in washing machines, making them more attractive to environmentally conscious consumers. The Energy Star program, a joint initiative by the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE), certifies energy-efficient appliances, including washing machines. Consumers in the United States often look for the Energy Star label when purchasing a washing machine to ensure they are choosing an environmentally friendly and energy-saving option. With changing demographics and lifestyle preferences, certain laundry trends have emerged in the United States. For instance, eco-friendly and sustainable laundry practices, such as using cold water cycles and eco-friendly detergents, have gained popularity. Additionally, the rise of athleisure wear and delicate fabrics has increased the demand for washing machines with specialized cycles for gentle and precise cleaning. Washing machine manufacturers in the United States offer customization options to cater to individual preferences. Consumers can choose from a variety of wash cycles, water temperature settings, spin speeds, and other features to personalize their laundry experience. Washing machines in the United States are designed to have a long lifespan. Consumers often expect their machines to last for several years, and manufacturers strive to build durable and reliable appliances to meet these expectations. The washing machine market in the United States has vibrant online communities and forums where consumers share tips, troubleshoot issues, and discuss the latest trends and innovations. These platforms provide valuable insights and support to individuals seeking information and guidance related to their washing machines. American consumers value convenience, efficiency, and time-saving features in their appliances. Washing machines that offer larger capacities, shorter wash cycles, specialized cleaning modes, and smart functionality align with the demands of busy lifestyles. Manufacturers catering to these preferences have gained a competitive edge in the market.

The US market has been at the forefront of technological advancements in the washing machine industry. Manufacturers in the United States invest heavily in research and development to introduce innovative features and technologies. From energy efficiency to smart connectivity, the US market continually offers cutting-edge washing machine models that appeal to tech-savvy consumers. There has been a growing trend of upgrading laundry rooms in American homes. Homeowners are investing in spacious, well-equipped laundry rooms with additional storage, folding areas, and even built-in sinks for enhanced functionality and organization. The washing machine market in the United States is a dynamic and competitive industry driven by consumer preferences, technological advancements, and environmental considerations. With the increasing demand for energy-efficient, smart, and innovative appliances, manufacturers continue to invest in research and development to meet the evolving needs of consumers. As technology progresses, we can expect the washing machine market to witness further advancements, enhancing the efficiency and convenience of this essential household appliance.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Unites States washing machine market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Front Load Automatic
• Top Load Automatic
• Semi Automatic
• Dryer

By Capacity
• Below 6 Kg
• 6.1 Kg to 8 Kg
• Above 8 Kg

By Technology
• Smart Connected
• Conventional

By Distribution Channel
• Multi Branded Store
• Brand Exculsive strores
• Supermarket and Hypermarkets
• Online
• other (institutional sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.