Sweden Television Market Overview, 2028

Sweden is known for its high level of technological adoption and innovation. The TV market in Sweden reflects this trend, with a strong demand for TVs featuring the latest technological advancements. Swedish consumers appreciate TVs with cutting-edge features such as Ultra HD (4K) resolution, HDR (High Dynamic Range), OLED or QLED display technologies, and advanced smart TV functionalities. Environmental consciousness and sustainability play a significant role in the Swedish market culture. There is a growing emphasis on energy-efficient TVs that consume less power and have lower environmental impact. Energy efficiency labels, such as the EU Energy Label, help consumers make informed choices by indicating the energy consumption of TVs. The Scandinavian design influence is evident in the TV market, with a preference for TVs that blend seamlessly into modern home interiors. Thin bezels, slim profiles, and clean lines are valued by consumers seeking a visually appealing and harmonious living environment. Sweden has a well-developed e-commerce infrastructure, and online shopping for electronics, including TVs, is widely popular. Swedish consumers appreciate the convenience, extensive product selection, and competitive pricing offered by online retailers. E-commerce platforms provide detailed product information, customer reviews, and easy comparison options, facilitating informed purchase decisions. TCL, Hisense, Sharp, Grundig, Thomsonare some brands for television In Sweden, TVs are primarily used in residential settings, where they serve as a popular source of entertainment for households. Residential usage includes living rooms, bedrooms, kitchens, and other areas within homes where individuals and families enjoy television programs, movies, and streaming content. According to the research report "Sweden Television Market Overview, 2028," published by Bonafide Research, The Sweden Television Market is expected to grow at above 4.08% CAGR from 2023 to 2028. In Sweden, TVs are distributed through various channels to reach consumers Retail Stores like Elgiganten, MediaMarkt, Power Supermarkets and Hypermarkets like ICA, Coop, Willys Second-hand Markets like Blocket, Tradera. Sweden is known for its exceptional internet infrastructure and high internet penetration rates. This makes it easier for Swedish consumers to take full advantage of the online features offered by smart televisions. Sweden has been at the forefront of the streaming revolution, with a strong culture of online streaming services. Platforms like Netflix, HBO Nordic, Viaplay, and SVT Play (the streaming service of SVT) are popular among Swedish viewers. Sweden is known for its commitment to sustainability and environmental consciousness. In recent years, there has been a growing focus on energy efficiency in households, including the use of energy-efficient appliances. This includes televisions. Both smart and non-smart televisions available in Sweden typically adhere to strict energy efficiency standards, helping consumers reduce their carbon footprint and save on electricity bills. Swedish consumers are known for their high expectations when it comes to product quality. This applies to both smart and non-smart televisions. Swedish TV manufacturers and retailers often prioritize quality control and offer TVs that meet stringent quality standards. This focus on quality ensures that Swedish consumers have access to reliable and long-lasting television options. Scandinavian design principles, characterized by minimalist aesthetics, functionality, and high-quality craftsmanship, have gained international recognition. Swedish brands like Samsung, LG, and Philips have incorporated these design principles into their TV offerings, attracting consumers who appreciate sleek and modern design. Swedes are known for their early adoption of technology. They have a keen interest in the latest gadgets and tend to embrace new technologies quickly. As televisions have evolved from traditional CRT models to more advanced options like smart TVs, Swedes have been eager to upgrade their devices, leading to increased sales. The country is home to well-known TV brands like Sony, Philips, and Electrolux. Swedish TV manufacturers have responded to this demand by producing energy-efficient TVs that meet strict environmental standards, further boosting their popularity in the market. The Swedish government initiated a complete transition to digital terrestrial television (DTT) in 2007, as mandated by the European Union. The switchover from analog to digital broadcasting expanded the number of available channels, improved picture and sound quality, and provided an impetus for consumers to upgrade their TVs. According to survey in 2020, 89 percent of the Swedish population watched television daily. Considered in this report • Geography: Sweden • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Sweden Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Type • Smart Tvs • Non smart Tvs By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TVS • HD TVS • 4K UHD TVS • 8K TVS By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches

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Manmayi Raval

Research Consultant

By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Sweden, Smart Tvs , binge watch , OLED and QLED Displays, Voice Control, LCD, LED.

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