Russia Television Market Overview, 2028

Russia's television industry stands as a prominent facet of the nation's media landscape, catering to a vast and diverse audience. With its rich history and cultural heritage, television holds a significant position in the hearts and homes of Russians. From the early days of black and white broadcasts to the technologically advanced era of today, TVs have played an integral role in shaping Russia's entertainment, information, and cultural exchange. The industry has evolved in parallel with global advancements, witnessing the transition from analog to digital broadcasting and embracing the rise of streaming platforms. Television remains a primary source of news, entertainment, and cultural programming, offering a wide array of channels and programs that reflect the diverse tastes and interests of the Russian population. In this ever-evolving media landscape, Russian TV manufacturers, broadcasters, and content creators strive to meet the demands of the modern viewer, delivering high-quality visuals, engaging storytelling, and innovative viewing experiences. This introduction provides a glimpse into the vibrant world of televisions in Russia, where tradition meets innovation, and the power of the screen continues to captivate audiences across the vast expanse of this multifaceted nation. According to the research report “Russia Television Market Overview, 2028," published by Bonafide Research, The Russia Television market is projected to reach market size of more than USD3228.04 Million by 2028. Smart TVs have gained significant popularity in Russia, mirroring the global trend. Consumers are increasingly interested in TVs that offer built-in internet connectivity, streaming capabilities, and access to a wide range of online content. Smart features such as app stores, voice control, and screen mirroring have become essential selling points for TV manufacturers in the Russian market. The demand for higher resolution displays, such as Ultra HD (4K), has increased in Russia. Consumers are looking for TVs that offer sharper images, more vibrant colors, and greater detail. HDR (High Dynamic Range) technology, which enhances contrast and color accuracy, has also gained popularity as viewers seek to maximize the visual quality of their content. In Russia, TVs are sold by a variety of retailers, including both online and brick-and-mortar stores. There are several major retailers and brands that sell TVs in Russia like M.Video-Eldorado Group , DNS , MediaMarkt Auchan LG Electronics , Samsung Electronics Sony . Rubin is a Russian electronics company that manufactures a range of consumer electronics, including TVs. They have been producing TVs for the Russian market since the 1950s. Svyaznoy Group is a Russian retail and distribution company that operates in the consumer electronics sector. They have their own brand called Explay, which includes a lineup of televisions. While the manufacturing may be outsourced, Explay TVs are marketed and sold by Svyaznoy Group in Russia. It's worth noting that the majority of TVs available in the Russian market are manufactured by international brands such as Samsung, LG, Sony, Philips, and others. The Russian television industry is subject to government regulation, with various laws and regulations in place to govern content, broadcasting, and media ownership like Media Ownership Laws, Content Regulation, Foreign Ownership Restrictions etc. Challenges for Smart TVs like Internet Infrastructure , Content Localization, User Experience and Interface. Challenges for Non-Smart TVs Consumer Demand for Smart Features Technological Advancements , Market Competition .Russian consumers value high-quality visuals when it comes to TVs. There is a preference for TVs with advanced display technologies, such as Ultra HD (4K) resolution, HDR (High Dynamic Range), and wide color gamut. The pursuit of immersive and lifelike viewing experiences drives the demand for TVs with superior picture quality. Russians often prefer larger screen sizes for their TVs, as they aim to create a more immersive home theater experience. Screen sizes of 50 inches or larger are increasingly popular. Russians are generally open to adopting new technologies and embracing the latest TV features and functionalities. The market culture encourages the exploration of smart TV capabilities, internet connectivity, streaming services, and integrated smart home functionalities.

Considered in this report • Geography: Russia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Russia Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Type • Smart Tvs • Non smart Tvs

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Manmayi Raval

Research Consultant

By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TVS • HD TVS • 4K UHD TVS • 8K TVS By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches

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By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Russia, Smart Tvs , binge watch , OLED and QLED Displays, Voice Control, LCD, LED.