United Arab Emirates (UAE) Television Market Overview, 2028

The television market in the United Arab Emirates (UAE) is a vibrant and dynamic industry that reflects the country's modernity, technological advancements, and diverse consumer preferences. The UAE has a strong and affluent consumer base, making it an attractive market for television manufacturers and brands. With its cosmopolitan cities, luxury lifestyle, and a significant expatriate population, the UAE offers a unique landscape for the television industry to thrive. Emirati consumers value televisions that deliver exceptional picture quality, immersive sound, and seamless connectivity. As a result, major global brands compete to introduce the latest innovations, such as OLED displays, 8K resolution, and High Dynamic Range (HDR) technology, to cater to the discerning tastes of UAE consumers. Smart TVs play a prominent role in the UAE market, with consumers seeking internet-enabled televisions that offer access to a multitude of streaming platforms, social media, and online content. The UAE's vibrant entertainment and sports culture also influence the television market. Emiratis are passionate about sports, particularly football and motorsports, and they invest in large-sized televisions to enjoy an immersive viewing experience during live broadcasts of major sporting events. Additionally, the demand for high-quality visuals extends to the real of gaming, with gaming enthusiasts seeking televisions that offer features like low input lag and high refresh rates to enhance their gaming sessions. The UAE's commitment to technological innovation, high purchasing power, and a penchant for luxury and quality make it a flourishing market for the television industry. Manufacturers and brands continually strive to introduce new features, sleek designs, and advanced technologies to captivate the Emirati consumers. The Brands like Hisense, TCL, Philips , Sharp are more preferred. In the United Arab Emirates (UAE), several organizations are associated with the TV market, playing various roles in the industry's development, regulation, and promotion. Emirates Authority for Standardization and Metrology (ESMA) ESMA is the regulatory authority responsible for setting standards and ensuring product quality and safety. According to the research report " United Arab Emirates Television Market Overview, 2028," published by Bonafide Research, The United Arab Emirates Television market was valued at above USD 14.54 Million in 2022. The CPD is a government agency that safeguards consumer rights and regulates business practices in the UAE. It monitors the TV market to ensure fair pricing, accurate product information, and the availability of warranty and after-sales services. The Dubai Smart City Office is responsible for implementing the smart city initiatives and strategies in Dubai. It collaborates with TV manufacturers and promotes the integration of smart TVs into the smart city infrastructure. The office plays a role in fostering innovation and enhancing the user experience with smart TV technology. The demand for TVs with higher resolution and enhanced picture quality is on the rise in the UAE. 4K Ultra HD TVs, which offer four times the resolution of Full HD, have become increasingly popular. Additionally, High Dynamic Range (HDR) technology is gaining traction, providing improved contrast, color accuracy, and overall visual experience. Residential usage of televisions is widespread as they serve as a primary source of entertainment in homes, providing access to a wide range of television shows, movies, and other forms of media content. Televisions are commonly found in living rooms, bedrooms, and other areas where families and individuals gather for leisure and relaxation. In commercial settings, televisions are typically used in specific environments where they serve a specific purpose. For example, televisions can be found in hotels, restaurants, bars, and waiting areas, where they provide entertainment and information to customers or guests. In these cases, televisions are usually used to create a welcoming atmosphere, keep guests entertained, or display important announcements or advertisements. Although still relatively new in the market, 8K TVs are gaining attention among enthusiasts and early adopters in the UAE. These TVs feature an exceptionally high resolution of 7680x4320 pixels, delivering incredibly sharp and detailed images. 8K TVs cater to users who desire the latest and most advanced display technology available. In recent years, the demand for TVs with screen sizes of 55 inches and above has increased significantly. These larger screen sizes allow for a more cinematic experience, especially when combined with features like 4K Ultra HD resolution, HDR, and wide color gamut.

Many consumers in the UAE prefer larger TVs for their living rooms or home theater setups, where they can enjoy an immersive viewing experience and make the most out of high-quality content. the TV market in the UAE is dynamic and influenced by various factors. The UAE has a tech-savvy population with a strong inclination towards modern entertainment experiences. The UAE's TV market is driven by a combination of technological advancements, consumer preferences for immersive experiences, and a desire for advanced features. As the market continues to evolve, manufacturers and retailers will need to stay abreast of consumer trends and offer innovative products that cater to the diverse needs and preferences of consumers in the UAE. Considered in this report • Geography: United Arab Emirates • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • United Arab Emirates Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

Type • Smart Tvs • Non smart Tvs By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TVS • HD TVS • 4K UHD TVS • 8K TVS

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By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: United Arab Emirates , Smart Tvs , binge watch , OLED and QLED Displays, Voice Control, LCD, LED. ?