Norway Television Market Overview, 2028

Norway, known for its prosperous economy and high standard of living, has a well-established and evolving TV market. The country's television industry has witnessed significant developments and trends in recent years. The country completed its transition to digital terrestrial television (DTT) in 2009, which resulted in improved picture and sound quality, increased channel offerings, and more interactive features. This transition has significantly influenced the TV market, as consumers upgraded their equipment to enjoy the benefits of digital broadcasting. Norwegians enjoy streaming platforms such as Netflix, HBO Nordic, and local services like NRK TV and TV 2 Sumo. This preference for streaming has contributed to the growth of smart TVs with built-in streaming capabilities. Environmental consciousness and energy efficiency are important considerations in Norway. The country has implemented stringent energy efficiency regulations for electronic devices, including televisions. Government regulations play a crucial role in shaping the TV market in Norway. The Norwegian Media Authority (Medietilsynet) is responsible for overseeing broadcasting activities, ensuring compliance with content regulations, and promoting media diversity. Regulations aim to protect consumer interests, prevent hate speech, and promote impartiality and accuracy in television programming. Smart TVs have gained significant popularity in Norway.

According to the research report "Norway Television Market Overview, 2028," published by Bonafide Research, Norway Television Market is expected to add more than USD 24.99 Million by 2028. The adoption of 4K Ultra HD resolution has been on the rise in Norway. 4K TVs offer a higher pixel density and enhanced picture quality, delivering sharper and more detailed images. Organic Light-Emitting Diode (OLED) and Quantum Dot Light-Emitting Diode (QLED) technologies have gained prominence in the TV market. OLED TVs offer deep blacks, vibrant colors, and wide viewing angles. Voice control features integrated into TVs, such as Amazon Alexa or GoogleAssistant, allow users to control their television and access content using voice commands. According to the Survey when the share of daily TV viewers reached a record 82 percent, Norway's TV industry now has to compete with a variety of streaming services. Major TV manufacturers such as Samsung, LG, Sony, and Panasonic offered 3D TV models in various markets, including Norway. These companies were known for incorporating 3D technology into their high-end television models, providing viewers with an immersive 3D viewing experience. However, due to limited consumer demand and advancements in other display technologies, the availability and prominence of 3D TVs have diminished in recent times. TV 2 is a commercial television broadcaster in Norway, offering a range of channels and digital services.
The value chain in the television market in Norway involves various stages and actors that contribute to the production, distribution, and consumption of televisions. The value chain in the television market in Norway involves various stages like Research and Development (R&D),Component Suppliers, TV Manufacturers, Distribution and Retail ,Marketing and Advertising, Installation and After-Sales Services, Content Providers and Broadcasters, Consumers. TV size popularity in Norway is ranging from 55 inches to 65 inches and even larger have gained popularity among consumers who have the space and budget for larger displays. Some of the major TV manufacturers that have a strong market share in Norway include Samsung, LG, Sony, and Philips. Smart TVs have gained popularity globally, including in Norway. The increasing availability of high-speed internet connections and the demand for streaming content offer opportunities for further growth in the smart TV segment. Norway has a strong focus on sustainability and eco-consciousness. TV manufacturers can capitalize on this opportunity by developing energy-efficient TVs with eco-friendly materials and reducing the environmental impact of production processes.

Emphasizing energy labels, promoting recyclability, and implementing sustainable manufacturing practices can resonate with environmentally conscious consumers. Norway has a strong focus on sustainability and eco-consciousness. TV manufacturers can capitalize on this opportunity by developing energy-efficient TVs with eco-friendly materials and reducing the environmental impact of production processes. The television market in Norway, like many developed markets, has reached a level of saturation.
Many households already own one or multiple televisions, leading to longer replacement cycles. Price sensitivity can be a restraint in the Norwegian television market. Consumers are often price-conscious and seek value for their money. The competitive market landscape and availability of various brands and models contribute to price competition. Changing viewing habits pose a challenge to the traditional television market. Consumers in Norway are increasingly shifting towards online streaming services, video-on-demand platforms, and mobile devices for their entertainment needs. Regulatory factors can impact the television market in Norway. Regulations related to energy efficiency, environmental standards, labeling requirements, and import/export regulations can affect manufacturing processes, product offerings, and overall market dynamics.

Considered in this report
• Geography: Norway
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Norway Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Type
• Smart Tvs
• Non smart Tvs

By Distribution Channel

• Multi branded stores
• Supermarket
• Brand stores and Other
• Online

By Screen
• Full HD TVS
• HD TVS
• 4K UHD TVS
• 8K TVS

By Screen Size
• Bellow 32 Inches
• 32-45 Inches
• 46-55 Inches
• 56-65 Inches
• 65+ Inches

By End User
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:
Norway , Smart Tvs , binge watch , OLED and QLED Displays, Voice Control, LCD, LED.
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