Saudi Arabia Television Market Overview, 2028

Saudi Arabia boasts a dynamic and rapidly evolving television market characterized by substantial growth and technological advancements. As one of the largest economies in the Middle East, Saudi Arabia presents a lucrative landscape for television manufacturers, broadcasters, and content providers. The television market in Saudi Arabia has experienced remarkable expansion due to several key factors. The rising population and increasing disposable income have contributed to the growing demand for televisions in Saudi Arabia. As the population continues to grow, more households are seeking entertainment options, making televisions a central element of the modern Saudi home. Additionally, the rise in disposable income has empowered consumers to invest in higher-quality televisions with advanced features and larger screen sizes. The rapid urbanization and modernization of Saudi Arabia have created a fertile ground for the television market. The country has witnessed the development of numerous residential and commercial properties, including modern housing complexes, hotels, shopping malls, and entertainment centers. These establishments often incorporate televisions to enhance the overall experience and provide entertainment to their patrons. The digital transformation of the television industry has significantly impacted the Saudi Arabian market. Smart TVs, equipped with internet connectivity and advanced features, have gained substantial popularity. Saudi consumers now have access to a vast array of online streaming platforms, video-on-demand services, and interactive applications directly through their televisions. This trend has revolutionized the way viewers consume content, enabling them to enjoy a personalized and on-demand viewing experience.
According to the research report “ Saudi Arabia Television Market Overview, 2028," published by Bonafide Research, The Saudi Arabia Television market was valued at above USD 302 Million in 2022. Additionally, Saudi Arabia has witnessed a surge in the production of local television content. The country has invested in the creation of captivating TV series, dramas, and entertainment shows that resonate with Saudi viewers. This emphasis on local content has not only fueled the demand for televisions but also fostered a sense of cultural identity and pride among Saudi audiences. Furthermore, the Saudi Arabian government has played a significant role in shaping the television market. Initiatives such as Vision 2030, which aims to diversify the economy and promote cultural development, have provided a favorable environment for the television industry to thrive. This includes the establishment of state-of-the-art production facilities, the encouragement of foreign investments, and the facilitation of partnerships between local and international broadcasters. Smart TVs offer a range of features, including built-in Wi-Fi, app stores, voice control, and compatibility with various streaming services. The convenience of accessing online content directly on the TV screen has gained popularity among Saudi consumers, allowing them to enjoy a wide array of entertainment options.
Smart TVs offer a range of features, including built-in Wi-Fi, app stores, voice control, and compatibility with various streaming services. The convenience of accessing online content directly on the TV screen has gained popularity among Saudi consumers, allowing them to enjoy a wide array of entertainment options. The demand for televisions with 4K resolution and High Dynamic Range (HDR) technology is on the rise in Saudi Arabia. These advanced display technologies offer enhanced picture quality, sharper details, vibrant colors, and improved contrast. Consumers are increasingly seeking televisions that can deliver a visually stunning viewing experience, especially for watching high-resolution content, movies, and sports events. Non-smart TVs typically focus on delivering a reliable and straightforward television viewing experience. They offer basic features such as adjustable picture settings, audio controls, and channel management. Some of the popular brands available for TVs in Saudi Arabia include like Samsung, LG, Sony, Panasonic, TCL, Philips . Smart TVs with internet connectivity and built-in app platforms are highly sought after in Saudi Arabia. These TVs allow users to access a wide range of streaming services, social media platforms, and online content directly on their television screens. Ultra HD (4K) resolution and High Dynamic Range (HDR) technology have gained significant traction in the Saudi Arabian TV market. These features enhance picture quality, providing sharper details, richer colors, and improved contrast. Manufacturers and brands continue to innovate and introduce new features to meet the specific demands of the Saudi Arabian market.
The television market in Saudi Arabia exhibits substantial growth potential, driven by factors such as population growth, rising disposable income, urbanization, and the digital transformation of the industry. The demand for televisions, particularly smart TVs, continues to rise, offering consumers an array of options for entertainment and information consumption. With ongoing investments in local content production and government support for industry development, the television market in Saudi Arabia is poised for further expansion and innovation in the coming years.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Television Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Type
• Smart Tvs
• Non smart Tvs

By Distribution Channel



• Multi branded stores
• Supermarket
• Brand stores and Other
• Online

By Screen
• Full HD TVS
• HD TVS
• 4K UHD TVS
• 8K TVS
By Screen Size
• Bellow 32 Inches
• 32-45 Inches
• 46-55 Inches
• 56-65 Inches
• 65+ Inches

By End User
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:
Saudi Arabia , Smart Tvs , binge watch , OLED and QLED Displays, Voice Control, LCD, LED.