Japan Television Market Overview, 2028

Television is a primary source of entertainment for the Japanese population. It serves as a central medium for news, variety shows, dramas, anime, game shows, and sports broadcasts. Many households have a dedicated space, or "TV room," where family members gather to watch their favourite shows together. Japanese consumers value an immersive viewing experience, and larger screens contribute to that. A larger screen size allows for a more engaging and cinematic experience when watching movies, dramas, sports, or playing video games. Japanese consumers often use their televisions for various purposes, including watching TV shows, playing video games, streaming content, and connecting to other devices. A larger screen size enhances the versatility and flexibility of these activities, catering to different entertainment preferences. Children and teenagers in Japan are also significant consumers of television content. They may watch a variety of programmes, including anime, cartoons, educational shows, and game shows tailored to their age group. The elderly population in Japan, particularly those aged 60 and above, tends to watch more television compared to other age groups. This is due to factors such as retirement, more leisure time, and a preference for traditional forms of entertainment. According to the research report "Japan Television Market Overview, 2028," published by Bonafide Research, the Japan Television Market is projected to reach a market size of more than USD 4036.49 million by 2028. Japanese manufacturers consistently invest in research and development to drive innovation in the television industry. They strive to introduce new features, improve performance, and enhance user experiences. This commitment to innovation has positioned Japanese brands as leaders in the global television market. Japanese manufacturers have also prioritised energy efficiency and environmental sustainability in television production. They have developed technologies and implemented manufacturing processes to reduce power consumption, minimise environmental impact, and comply with eco-label certifications. Japanese manufacturers place a strong emphasis on design and aesthetics. They have introduced sleek, slim, and visually appealing designs for televisions, incorporating minimalist elements and high-quality materials. This focus on design has elevated the overall aesthetics of television sets and contributed to their popularity as home décor items. Sony Corporation, Panasonic Corporation, Harp Corporation, Toshiba Corporation, Hitachi, and JVC Kenwood Corporation are prominent in the Japanese market.

Smart TVs with internet connectivity and built-in streaming capabilities have gained popularity in Japan. These TVs allow users to access a wide range of online content, streaming services, and apps directly on the television screen. Smart features and compatibility with popular streaming platforms are highly valued by Japanese consumers. Japanese consumers appreciate sleek and minimalist designs in their home electronics, including televisions. Thin bezels, slim profiles, and aesthetic considerations are important factors when choosing a TV, as they contribute to the overall interior design of the living space. Additionally, it is known for its adoption of high-resolution TVs. 4K Ultra HD TVs, with a resolution of 3840 x 2160 pixels, have become increasingly popular, offering sharper and more detailed images. More recently, 8K-resolution TVs, with a resolution of 7680 x 4320 pixels, have been introduced in the market, providing an even higher level of detail and clarity. Televisions manufactured in Japan must comply with safety standards set by the Ministry of Economy, Trade, and Industry (METI) and the Japan Electrical Manufacturers' Association (JEMA). These standards cover aspects such as electrical safety, fire resistance, electromagnetic compatibility, and radiation emissions. The government has also implemented energy efficiency standards for televisions to promote environmental sustainability and reduce energy consumption. Televisions must meet specific energy efficiency requirements, including power consumption limits in various operational modes. Large supermarket chains and hypermarkets in Japan, such as Aeon, Ito Yokado, and Seiyu, also carry televisions as part of their home appliance sections. While the selection may be more limited compared to specialised electronics retailers, these stores can be a convenient option for customers looking for a TV while grocery shopping. Major department stores in Japan, such as Mitsukoshi, Takashimaya, and Isetan, often have dedicated electronics sections that include televisions. These stores cater to a wide range of consumers and offer a curated selection of TVs from different brands. E-commerce platforms like Amazon Japan, Rakuten, and Yahoo Shopping are popular channels for purchasing televisions online. These platforms provide a convenient way to browse through a wide variety of TV models, compare prices, read customer reviews, and make online purchases with home delivery options. Price competition in the television market puts pressure on manufacturers to reduce costs while maintaining product quality. Rising production costs, including raw materials, components, labour, and logistics, can impact profit margins. Manufacturers need to find ways to optimise their production processes, streamline supply chains, and negotiate favourable pricing with suppliers to remain competitive. The rapid pace of technological advancements in the television industry poses challenges for manufacturers in terms of keeping up with the latest technologies and upgrading production processes accordingly. New display technologies, higher resolutions, advanced features, and software integrations require investments in research and development, manufacturing equipment, and workforce training. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

Research Consultant

Aspects covered in this report • Japan Television Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Type of tv • Smart tv • Non smart tv By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online

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By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Japan, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial. ?