China Television Market Overview, 2028

China has a massive population, and television has a high penetration rate. With the majority of households owning at least one TV. The vast consumer base in China contributes to the significant size of the television market. The large consumer base not only provides a market for domestic television manufacturers but also attracts international brands seeking to tap into the Chinese market. The sheer number of potential consumers drives competition among brands. It is resulting in a diverse range of TV models and features to cater to different segments of the population. Moreover, the rising disposable income and improving living standards in China have increased the affordability of televisions for a wider population. As a result, the demand for televisions, especially in smaller screen sizes, has been significant. The high penetration rate also extends to rural areas of China, where the government has implemented initiatives to expand access to television services. This includes the development of terrestrial digital TV broadcasting and satellite TV coverage, ensuring that television reaches even remote areas of the country. Smart TVs, which offer internet connectivity and access to online streaming services, have gained significant popularity in China. Consumers are increasingly seeking smart features such as app support, voice control, and content streaming capabilities.

According to the research report "China Television Market Overview, 2028," published by Bonafide Research, the China Television Market was valued at above USD 18743.97 Million in 2022. China is a major player in television manufacturing, with numerous domestic brands and manufacturing facilities. The country produces a wide range of televisions, including LED, LCD, OLED, and QLED models. LED TVs are the most common type of television produced in China. They use LED backlighting to illuminate the screen, resulting in better brightness and energy efficiency compared to traditional LCD TVs. Additionally, LCD TVs are another popular type of television manufactured in China. They use liquid crystal technology to display images, and the backlighting is typically provided by CCFLs (cold cathode fluorescent lamps) or LEDs. Chinese television manufacturers, such as TCL, Hisense, Skyworth, Changhong, Konka, and Haier, are prominent players in the global market. These companies offer a wide range of TV models with varying screen sizes, resolutions, and features to cater to different consumer preferences and budgets. Online sales channels, including e-commerce platforms like JD.com and Alibaba's Tmall, play a significant role in the distribution of televisions in China. Consumers can easily compare products, read reviews, and make purchases online. Large electronics retail chains, such as Suning, Gome, and JD Home, have physical stores across China. These stores offer a wide range of electronics, including televisions, and provide a dedicated section for customers to browse and purchase TVs. Additionally, major department stores, such as Shanghai Bailian Group, Wangfujing, and Parkson, often have electronics sections that include televisions. These department stores attract a diverse range of shoppers and offer a convenient shopping experience.

Smart TVs, which offer internet connectivity and access to online streaming services, are gaining significant popularity in China. Consumers are increasingly seeking TVs with smart features such as app support, voice control, and content streaming capabilities. Furthermore, there is a growing demand for high-resolution TVs in the country, including 4K Ultra HD and 8K models. Consumers are seeking improved picture quality and more immersive viewing experiences. TVs with narrow bezels, also known as bezel-less or frameless designs, are gaining popularity in China. These TVs provide a more immersive visual experience by minimising the bezel around the screen, resulting in a sleek and modern look. TVs manufactured in or imported into China must comply with the CCC certification requirements. This certification ensures that products meet specific quality, safety, and performance standards set by the government. The country has regulations in place for the proper management and disposal of electronic waste, including televisions. Manufacturers are required to adhere to e-waste recycling and disposal guidelines to minimise their environmental impact. Moreover, the Chinese government has also implemented import and export regulations that affect the TV manufacturing industry. These regulations govern the import of components, technology, and raw materials required for television manufacturing, as well as the export of finished TV products.

While the Chinese market offers a vast consumer base, price sensitivity is a significant factor. Chinese consumers are known to be value-conscious and price-driven. Manufacturers need to strike a balance between offering competitive pricing and maintaining product quality to cater to the needs of cost-conscious consumers. China has also faced challenges related to counterfeit products and intellectual property protection. This issue affects both domestic and international brands through the unauthorised production and sale of counterfeit televisions. Ensuring proper intellectual property protection and combating counterfeit products remain important challenges for the industry. The Chinese television market is highly competitive, both domestically and internationally. There are numerous domestic brands and a presence of international brands vying for market share. This intense competition puts pressure on manufacturers to continuously innovate, improve product quality, and offer competitive pricing. The future of television in China involves deeper integration with other technologies, such as artificial intelligence, virtual reality, and augmented reality. This convergence of technologies will create new opportunities for innovative TV experiences and content consumption.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Television Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Type of tv
• Smart tv
• Non smart tv

By Distribution Channel
• Multi branded stores
• Supermarket
• Brand stores and Other
• Online

By Screen
• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Screen Size
• Bellow 32 Inches
• 32-45 Inches
• 46-55 Inches
• 56-65 Inches
• 65+ Inches

By End User
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:
China, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial.

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