Colombia Digitally Printed Wallpaper Market Overview, 2028

In Colombia, digitally printed wallpaper is becoming increasingly popular as a way to add colour, texture, and personality to homes and businesses. One of the things that make digitally printed wallpaper in Colombia unique is the influence of the country's vibrant and diverse culture. Furthermore, many Colombian designers and manufacturers draw inspiration from traditional Colombian motifs and patterns, incorporating them into their digitally printed wallpaper designs. These designs often feature bright colours, bold patterns, and intricate details that reflect the country's rich cultural heritage. For example, some designs feature images of exotic birds, colourful flowers, and other flora and fauna that are typical of the region. Moreover, another aspect of digitally printed wallpaper in Colombia that sets it apart is the use of eco-friendly and sustainable materials. Many manufacturers are using recycled or environmentally friendly materials in their wallpaper products, which appeals to consumers who are looking for ways to reduce their environmental impact. In addition, one of the unique aspects of digitally printed wallpaper in Colombia is the use of large-scale designs that can create a dramatic impact in a room. Some designs feature floor-to-ceiling images that can transform an entire wall, creating a bold and memorable focal point. This trend is especially popular in commercial spaces, such as hotels and restaurants, where designers are looking to create an immersive and memorable experience for their customers.

According to the research report "Colombia Digitally Printed Wallpaper Market Overview, 2028," published by Bonafide Research, the Colombia Digitally printed wallpaper market is expected to grow at more than 20% CAGR from 2023 to 2028. The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects.

According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects, as it is easy to install and can quickly transform a room's appearance.

The Colombian government has established quality standards for the production of wallpaper, which include specifications for color, durability, and resistance to fire, moisture, and chemicals. These standards are outlined in Resolution 5334 of 2008, issued by the Ministry of Trade, Industry, and Tourism. Furthermore, the production and distribution of digitally printed wallpaper are subject to environmental regulations, such as those established by the Ministry of Environment and Sustainable Development. These regulations include standards for the use of environmentally friendly materials, waste management, and disposal. Moreover, the labelling and packaging of digitally printed wallpaper must comply with the regulations established by the Ministry of Health and Social Protection. These regulations require that products be labelled with information such as the manufacturer's name and address, product identification, and warnings. In addition, the production and distribution of digitally printed wallpaper must comply with Colombia's intellectual property laws, which protect the rights of patent, trademark, and copyright holders. Furthermore, the importation of digitally printed wallpaper is subject to regulations established by the Ministry of Commerce, Industry, and Tourism. These regulations include requirements for import permits, product certifications, and labelling.

Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media.



The cost of digitally printed wallpaper is generally higher than traditional wallpaper, which may discourage some consumers from purchasing it. Furthermore, despite the growing popularity of digitally printed wallpaper, many consumers in Colombia may not be aware of its benefits or availability, which can hinder market growth. Moreover, the availability of high-quality raw materials, such as paper and ink, can be a constraint for the production of digitally printed wallpaper. Moreover, the production of digitally printed wallpaper can have environmental impacts, such as the use of chemicals and high levels of energy consumption, which may limit its appeal to some environmentally conscious consumers. In addition, digitally printed wallpaper may require specialized installation and maintenance, which can add to the overall cost and complexity of using it in interior design projects.

Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Colombia Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.