Argentina Digitally Printed Wallpaper Market Overview, 2028

Argentina's digitally printed wallpaper market has experienced significant growth in recent years, propelled by various factors such as increasing urbanization, rising disposable incomes, and evolving consumer preferences towards home decor. Digital printing technology has revolutionized the wallpaper industry by allowing for the production of high-quality, customizable wallpaper designs in a cost-effective and efficient manner. With the introduction of advanced printing techniques and materials, digitally printed wallpaper has become a popular choice among consumers, architects, and interior designers for creating unique and visually appealing spaces. Furthermore, Argentina's market for digitally printed wallpaper is also being influenced by the growing trend of sustainable and eco-friendly products. As consumers become more environmentally conscious, there is a rising demand for products that are both aesthetically pleasing and eco-friendly. Digital printing technology allows for the production of wallpaper with eco-friendly materials and ink, making it a more sustainable option for home decor. Moreover, The Argentine market for digitally printed wallpaper is characterized by a high level of competition among both local and international players. The market is expected to witness significant growth in the coming years, driven by the increasing demand for personalized and customized home decor solutions. The Argentine government's efforts to encourage foreign investment and promote entrepreneurship have also created favorable conditions for the growth and expansion of start-ups in the digitally printed wallpaper industry.

According to the research report "Argentina Digitally Printed Wallpaper Market Overview, 2028," published by Bonafide Research, the Argentina Digitally printed Wallpaper market was valued at more than USD 8 Million in 2022. The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects.

Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media.

The market for digitally printed wallpaper is covered by a number of fairs and events that happen all year long in Argentina. These events provide a platform for manufacturers, distributors, and retailers to showcase their products, services, and technologies, as well as network and collaborate with other industry professionals. For instance, Feria Habitat Expo is an annual event that brings together a wide range of home décor, furniture, and interior design companies from Argentina and other countries. The event features a variety of exhibitions, seminars, and workshops, including a section dedicated to wallpaper and wall coverings. Furthermore, ExpoFeria del Mueble is another annual event that focuses on furniture and home décor and features a variety of companies showcasing their latest products and services. The event also includes a section dedicated to wallpaper and wall coverings, providing an opportunity for companies to showcase their digitally printed wallpaper products. Moreover, Buenos Aires Design is a permanent showroom located in the heart of Buenos Aires, featuring a variety of home décor, furniture, and interior design companies. The showroom features several displays of digitally printed wallpaper products, providing a unique shopping experience for customers. In addition, Casa FOA is an annual event that showcases the latest trends in home décor, architecture, and design. The event features several exhibitions, installations, and displays, including a section dedicated to wallpaper and wall coverings.

According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects, as it is easy to install and can quickly transform a room's appearance.



In Argentina, some of the certifications may be relevant to the digitally printed market there, depending on the specific products and applications. Some of them ISO 9001:2015 Quality Management System this certification ensures that a company has implemented quality management systems to consistently provide products that meet customer requirements and comply with applicable regulations. It may be applicable to wallpaper manufacturers who have a digital printing process in place. Furthermore, GreenGuard Certification, which is awarded by UL Environment, validates that a product has low chemical emissions and contributes to indoor air quality. It may be applicable to digitally printed wallpaper products to ensure that they meet strict emissions standards and are safe for indoor use. Moreover, Forest Stewardship Council (FSC) Certification this certification verifies that the paper used in wallpaper products is sourced from responsibly managed forests that meet strict environmental and social standards. It may be relevant for digitally printed wallpaper manufacturers who want to demonstrate their commitment to sustainable sourcing and responsible forest management.

Considered in this report
• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Argentina Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.