Brazil Digitally Printed Wallpaper Market Overview, 2028

Digitally printed wallpaper has become increasingly popular in Brazil over the past few years as consumers seek out unique and personalized interior design options. Furthermore, digitally printed wallpaper is a relatively new trend in Brazil, but it is growing rapidly in popularity. Brazilian consumers are drawn to the wide range of design options available with digital printing, as well as the ease of customization. Moreover, Brazilian manufacturers of digitally printed wallpaper priorities high-quality designs and materials. They work with local artists and designers to create unique, eye-catching designs that appeal to a variety of tastes and styles. Moreover, Brazilian consumers are increasingly concerned about environmental sustainability, and many digitally printed wallpaper manufacturers in Brazil are responding by using eco-friendly materials and production methods. In addition, Brazilian design culture is known for its use of bold, bright colours and patterns, and digitally printed wallpaper is no exception. Many Brazilian manufacturers offer designs that feature bold, eye-catching patterns and vibrant colour schemes. In addition, Brazilian wallpaper manufacturers often draw inspiration from the country's unique landscapes, wildlife, and cultural heritage. This has led to the development of designs that showcase Brazil's natural beauty, such as rainforest motifs, tropical flowers, and colourful birds.

According to the research report "Brazil Digitally Printed Wallpaper Market Overview, 2028," published by Bonafide Research, the Brazil Digitally Printed wallpaper market is projected to reach market size more than USD 400 Million by 2028. Many digitally printed wallpaper manufacturers in Brazil offer easy-to-install wallpaper products that can be put up without the need for professional installation. This has made it a popular option for DIY enthusiasts who want to tackle home decor projects on their own. Furthermore, Brazilian regulations require wallpaper products to undergo rigorous testing to ensure they meet health and safety standards. This has helped to increase consumer confidence in digitally printed wallpaper products and has made it easier for manufacturers to export their products to international markets. Moreover, while digitally printed wallpaper is popular in Brazil, it faces competition from other wall covering materials, such as paint, tiles, and natural stone. However, the versatility and affordability of digitally printed wallpaper have helped it to remain a popular choice among consumers. In addition, some Brazilian manufacturers are integrating digitally printed wallpaper with smart home technology, allowing customers to control the lighting and ambiance of their interior spaces using a smartphone app. This has helped to position digitally printed wallpaper as a cutting-edge and modern interior design solution.

The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects.

Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media.

According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects; as it is easy to install and can quickly transform a room's appearance.



3D printing technology is increasingly being used in the digitally printed wallpaper industry, allowing manufacturers to create wallpapers with three-dimensional textures and designs. This technology is particularly popular in commercial applications, such as hotels and restaurants. Furthermore, AR technology is being used by some Brazilian manufacturers to allow customers to visualize what a digitally printed wallpaper design will look like in their space before they purchase it. This technology can help customers make more informed decisions about their wallpaper choices. Moreover, social media is a powerful tool for reaching younger consumers who are active on these platforms. By leveraging social media to showcase their products and engage with customers, manufacturers can build brand awareness and increase sales. In addition, while some consumers may be comfortable installing wallpaper themselves, many others will require professional installation. By offering installation services, manufacturers can provide a one-stop-shop experience for their customers and capture additional revenue streams. Furthermore, from weddings to corporate events, event planners in Brazil are incorporating digitally printed wallpaper into their decor to create a memorable and unique ambiance.

Start-ups:
• Wall Art is a Brazilian start-up that specializes in custom digitally printed wallpaper. They offer a range of designs and patterns, as well as the option for customers to upload their own designs for printing.
• Awall is a start-up that offers a range of digitally printed wallpaper designs, from colorful abstract patterns to nature-inspired murals. They also offer a customization service, allowing customers to create their own unique wallpaper designs.
• Muma is a Brazilian home decor start-up that recently expanded into the digitally printed wallpaper market. Their collection includes a range of designs, from bold geometric patterns to natural landscapes.
• Urban Arts is a Brazilian start-up that specializes in digitally printed wall art and recently expanded their product line to include digitally printed wallpaper. Their collection includes a range of designs, from abstract art to pop culture-inspired patterns.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.