Australia Digitally Printed Wallpaper Market Overview, 2028

Australia's home decor industry is constantly evolving, with designers and homeowner’s alike seeking new and innovative ways to decorate living spaces. In recent years, digitally printed wallpaper has emerged as a popular medium for creating unique and visually striking home decor. Additionally, the use of digitally printed wallpaper in Australia has been influenced by the country's diverse landscape and cultural heritage, with designers incorporating iconic Australian flora and fauna and Indigenous Australian art and design elements into their creations. Moreover, digital printing technology allows for a high degree of customization, allowing homeowners and designers to create bespoke wallpaper designs that reflect their unique vision and style. This has led to a rise in demand for personalized wallpaper designs that are tailored to specific tastes and preferences. Furthermore, similar to China and Japan, collaboration between designers, artists, and other creatives is becoming more common in the Australian digitally printed wallpaper market. This has resulted in unique and innovative wallpaper installations that push the boundaries of what is possible with this medium. In addition, the use of digitally printed wallpaper in Australia is often influenced by the country's unique natural landscape and cultural heritage. Many designers incorporate native Australian flora and fauna into their designs, as well as Indigenous Australian art and design elements.

According to the research report "Australia Digitally Printed Wallpaper Market Overview, 2028," published by Bonafide Research, the Australia Digitally Printed Wallpaper market is expected to add more than USD 120 Million by 2028. There is a growing concern among consumers about the environmental impact of home decor products. Digitally printed wallpaper is considered a more eco-friendly option compared to traditional wallpaper as it uses fewer resources and produces less waste. Moreover, bold colours have become increasingly popular in digitally printed wallpaper, with many manufacturers offering vibrant and eye-catching designs. This includes designs featuring bright and bold colours such as red, orange, and yellow, as well as more muted shades such as blush pink and deep blue. Furthermore, the use of 3D printing technology is becoming increasingly common in the wallpaper industry. This technology allows manufacturers to create unique and intricate designs that were previously impossible to achieve with traditional printing methods. Some companies in Australia are already using 3D printing to create digitally printed wallpaper designs. In addition, digital textile printing is a printing process that allows manufacturers to print designs directly onto fabric, including wallpaper. This technology has several advantages over traditional printing methods, including faster production times, more accurate colour matching, and the ability to print on a wider range of materials.

The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects.

Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media.

The Australian government has established safety standards for wallpaper, including digitally printed wallpaper. These standards specify requirements for flammability, labelling, and packaging to ensure that the products are safe for consumers. Furthermore, the Australian government also has regulations in place to ensure that wallpaper manufacturers are using environmentally sustainable materials and production processes. This includes regulations around waste disposal, chemical usage, and energy consumption. Moreover, the Australian Consumer Law provides protections for consumers who purchase digitally printed wallpaper. This includes protections against false or misleading advertising, product defects, and unfair contract terms. In addition, the import and export of digitally printed wallpaper are subject to regulations by the Australian Border Force. This includes regulations around import duties, quarantine requirements, and other restrictions on the movement of goods in and out of Australia.



According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects, as it is easy to install and can quickly transform a room's appearance.

Start-ups:
• Luxe Walls is an Australian start-up that specializes in the production of high-quality, digitally printed wallpaper. Their wallpaper is customizable and comes in a range of designs, from abstract patterns to nature-inspired motifs.
• Pickawall is a Melbourne-based start-up that produces digitally printed wallpaper murals. Their murals are customizable and can be made to fit any wall size, making them a popular choice for homeowners and interior designers.
• Patternbook is an Australian start-up that specializes in the production of digitally printed wallpaper and textiles. Their designs are inspired by traditional Australian patterns and feature bold colors and geometric shapes.
• Milton & King is an Australian start-up that produces high-quality wallpaper designs, including digitally printed wallpaper. Their designs are inspired by a range of influences, from vintage patterns to contemporary art.
• Woven Image is an Australian start-up that produces digitally printed wallpaper and textiles. Their designs are inspired by nature and feature bold, organic patterns that are both visually striking and environmentally sustainable.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.