India Digitally Printed Wallpaper Market Overview, 2028

Digital printed wallpaper offers greater customization and design flexibility compared to traditional wallpaper, making it a popular choice for homeowners and businesses looking to create unique and personalized living and workspaces. The growing popularity of interior design as a field in India has further fueled the demand for digital printed wallpaper. Wallpaper manufacture in India was primarily restricted to conventional printing techniques like screen printing and offset printing before the development of digital printing technology. A relatively tiny market for wallpaper existed in India as a result of these methods' restrictions on design flexibility and customization. The introduction of digital printing technology allowed for greater design flexibility and customization, which in turn led to a surge in demand for digital printed wallpaper in India. Digital printing technology also enabled faster production times and lower costs compared to traditional printing methods, further fueling the growth of the market. The growing popularity of interior design as a field in India also contributed to the growth of the digital printed wallpaper market. As home owners and businesses sought to create unique and personalized living and workspaces, digital printed wallpaper emerged as a popular option for adding visual interest and character to walls. Today, the Indian digital printed wallpaper market is experiencing strong growth, driven by factors such as rising disposable incomes, increasing urbanization, and a growing demand for interior design solutions. The market is expected to continue to grow in the coming years as digital printing technology continues to evolve and expand.

According to the research report, "India Digitally Printed Wallpaper Market Overview, 2028" published by Bonafide Research, the India Digitally Printed Wallpaper market is expected to add USD 496 Million by 2028. The digital printed wallpaper market in India presents several opportunities for growth and expansion, driven by changing consumer preferences and the growing availability of digital printing technology. Digital printed wallpaper allows for greater customization and design flexibility compared to traditional wallpaper. This presents an opportunity for manufacturers and retailers to offer a wider range of customized options to meet the unique needs and preferences of customers. As consumers become more environmentally conscious, there is also an opportunity to develop and market digital printed wallpaper made from sustainable materials such as recycled paper or non-toxic inks. And the integration of digital printed wallpaper with smart home technology presents an opportunity to create new and innovative products that can be controlled through smartphones or other devices. With their opportunity and growth it also has some challenges which are faces by the Indian digitally printed market that are; cost, limited awareness and education, infrastructure challenges, competition from traditional wallpaper, and environmental concerns. Manufacturers and retailers must navigate these challenges to succeed in the market and drive continued growth.
The residential sector has been the main driver of growth in the digital printed wallpaper market in India due to several reasons; Interior design has become increasingly popular in India, with homeowners seeking to create unique and personalized living spaces. Digital printed wallpaper offers greater design flexibility and customization options, making it an attractive choice for homeowners looking to add character and visual interest to their homes. Commercial spaces typically have longer replacement cycles for wallpaper compared to residential spaces, as they need to maintain a consistent look for a longer period of time. This can limit the demand for digital printed wallpaper in the commercial sector.

The substrate used for digital printed wallpaper in India can vary depending on the manufacturer and the specific requirements of the project. Some common substrates used for digital printed wallpaper in India include: Vinyl, NonWoven, paper and other fabric. Among these vinyl is dominating now days in the market. It is commonly used for digital printed wallpaper in India due to their water-resistant properties and ability to withstand wear and tear. Vinyl wallpapers are made from a plastic material that is laminated onto a backing paper, providing a smooth and glossy finish. And Non-woven substrates are a popular choice for digital printed wallpaper in India due to their durability and ease of installation. Non-woven wallpapers are made from synthetic or natural fibers, which are bonded together using heat or pressure. They can be designed to look like fabric or have a smooth, paper-like finish and It is booming is nearer future.

The market is expected to continue to grow in the coming years as digital printing technology continues to evolve and expand, and as more consumers seek out unique and personalized interior design solutions. There are several vendors and manufacturers of digital printed wallpaper in India. Some of the well-known names in the industry include: Asian Paints, D'Decor Home Fabrics, Marshalls Wall coverings, Nilaya by Asian Paints, Muraspec India, Elements of Design, Excel Wall Interiors, Goodrich Global, Graham & Brown, Texdec India. These vendors offer a wide range of digital printed wallpaper options, including different substrates, designs, colors, and customization options. Home decor and building materials stores across India also carry digital printed wallpaper from various manufacturers and vendors, making it easy for consumers to find and purchase the wallpaper that best fits their needs and preferences. And Key players in the Indian digital printed wallpaper market include Aspiring Walls, Excel Wallpapers, Marshalls Wall coverings, and Grand Wallpapers, among others.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• India Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation


By Substrate
• Vinyl
• Nonwoven
• Paper
• Others (Fabire, Glass Fibber, Canvas, and Grass Cloth)

By End User
• Commercial
• Residential

By Technology
• Inject
• Electrophotography

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analysing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.