United States (USA) Digitally Printed Wallpaper Market Overview, 2028

In USA Different cultures have a different design preference, which is reflected in the different types of digitally printed wallpaper that are popular in different parts of the United States. Traditional designs, for instance, may be more popular in areas with a strong colonial history, whereas modern and abstract designs may be more popular in urban areas. Furthermore, color is an important element in digitally printed wallpaper, and different cultures have different associations with different colors. For example, red is often associated with luck and prosperity in Chinese culture, while blue is associated with trust and reliability in American culture. Moreover, many Americans are proud of their cultural heritage and may incorporate elements of that heritage into their home decor. For example, Irish Americans may choose digitally printed wallpaper with Celtic designs or motifs. In addition, the USA has a rich history, and this can be seen in the types of digitally printed wallpaper that are popular. For example, wallpapers with motifs inspired by Victorian or Art Deco styles may be popular in areas with a strong historical influence. Furthermore, the home decor styles that are popular in different regions of the USA can also impact the types of digitally printed wallpaper that is in demand. For example, consumers in urban areas may prefer more modern and minimalistic designs, while consumers in rural areas may prefer more traditional or rustic designs.

According to the research report "United States Digitally printed Wallpaper Market Overview, 2028," published by Bonafide Research, the United States digitally printed wallpaper market was valued at more than USD 1.15 Billion in 2022. Culture and socio-economic factors are closely linked, and this can impact the types of digitally printed wallpaper that are in demand. For example, wealthier consumers may prefer more luxurious and ornate designs, while budget-conscious consumers may prefer simpler and more affordable designs. Furthermore, DIY (do-it-yourself) culture is strong in the USA, and this has led to a growing demand for digitally printed wallpaper that is easy to install and remove. This reflects a broader cultural shift towards hands-on, creative projects and home improvement. Moreover, as consumers become more environmentally conscious, there is a growing demand for sustainable and eco-friendly products. Digitally printed wallpaper can be made using eco-friendly materials and processes, making it an attractive option for consumers who priorities sustainability. In addition, the USA has a large inventory of older homes, many of which require updating and renovation. Digitally printed wallpaper can be used as a cost-effective and stylish way to refresh and modernize these homes, driving demand for these products. In addition, the growth of smart home technology, including voice-activated assistants and smart lighting systems, has created new opportunities for digitally printed wallpaper. Wallpaper designs can be integrated with smart home systems, allowing homeowners to change the color and pattern of their wallpaper with voice commands or mobile apps.

The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects.

Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media.

According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects; as it is easy to install and can quickly transform a room's appearance.



Home renovation shows have had a significant impact on the popularity of digitally printed wallpaper in the USA. These shows feature designers and renovators who use digitally printed wallpaper as a way to update and transform living spaces. By showcasing these products on popular television programs, the shows are able to reach a wide audience of viewers who may not have been aware of digitally printed wallpaper otherwise. Furthermore, HGTV's Fixer Upper, hosted by Chip and Joanna Gaines, is one of the most popular home renovation shows in the USA. The show features the Gaines' renovating and designing homes for clients in their signature rustic and farmhouse style. Digitally printed wallpaper is often used in the show to create feature walls, add texture and interest to a space, or create a focal point in a room. Moreover, another popular home renovation show in the USA is Property Brothers, hosted by twin brothers Drew and Jonathan Scott. The show follows the brothers as they help clients find and renovate their dream homes. Digitally printed wallpaper is often used in the show to add colour and texture to spaces, create accent walls, or create a unique feature in a room. Some others other popular home renovation shows that feature digitally printed wallpaper include Love It or List It, Trading Spaces, Extreme Makeover: Home Edition, Flip or Flop, Rehab Addict, and many more.

Considered in this report
• Geography: united States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.