Russia Online grocery Market Overview, 2028

The history of online grocery shopping in Russia dates back to the early 2000s, when some local retailers launched online stores to expand their reach and cater to the growing demand for e-commerce. However, online grocery shopping only gained momentum in Russia in the mid-2010s, when the country's e-commerce market began to grow rapidly. Furthermore, one of the earliest players in the Russian online grocery market was Utkonos, which was founded in 2000 as an online retailer of household goods and groceries. However, it wasn't until the mid-2010s that Utkonos began to expand its grocery offerings and grow its customer base. Another early entrant into the online grocery market was Ozon.ru, which started as an online bookseller in 1998 but expanded into other product categories, including groceries. By the mid-2010s, Ozon.ru had become one of the leading e-commerce platforms in Russia, offering a wide range of products and services, including groceries. In addition, Russian consumers place a high value on the quality of the products they buy, especially when it comes to food. They prefer products that are fresh, organic, and locally sourced. Online retailers in Russia have responded to this demand by offering a wide range of high-quality products and ensuring that they are properly labelled and packaged. Furthermore, there is still a social stigma attached to online grocery shopping in Russia, with some consumers viewing it as less authentic or less personal than traditional shopping. However, this stigma is gradually eroding as more consumers turn to online shopping for its convenience and safety.

According to the research report "Russia Online Grocery Market Overview, 2028," published by Bonafide Research, the Russia online grocery market is expected to add more than USD 27.50 Billion by 2028. The internet penetration rate in Russia has been steadily increasing, with more people gaining access to the internet and becoming more comfortable with online shopping. Furthermore, with increasing disposable incomes, more Russians are able to afford the convenience and time savings offered by online grocery shopping. Moreover, the development of robust delivery infrastructure, including partnerships with logistics companies and the use of drones and robots for delivery, has made online grocery shopping in Russia more reliable and convenient for customers. In addition, online grocery shopping allows customers to access niche products that may not be available in physical stores. This has created new opportunities for both consumers and retailers to explore new products and markets. Furthermore, with growing concerns about the environment and sustainability, many consumers in Russia are turning to online grocery shopping as a way to reduce their carbon footprint. By avoiding car trips to the grocery store, online shopping can help reduce emissions and support a more sustainable lifestyle.

Based on product type, snacks and beverages are frequently considered an impulse purchase, which means that consumers are more likely to add them to their cart while shopping for other groceries online. Furthermore, when compared to traditional brick-and-mortar stores, the online platform offers a broader selection of snacks and beverages, giving consumers access to a broader selection of products and flavours. Furthermore, with a greater emphasis on health and wellness, consumers are seeking healthier snack and beverage options, such as organic or low-sugar products. In addition, the meat and seafood segment is expected to have the highest CAGR. Online platforms provide a broader selection of specialized meat and seafood products, such as organic or sustainably sourced products, that are not always available in traditional brick-and-mortar stores. Furthermore, there is a growing trend towards healthier and more sustainable food options, which is driving demand for organic, grass-fed, or free-range meat and seafood. However, Home delivery is the most popular option for online grocery shoppers in Russia, with many retailers offering same-day or next-day delivery. In addition, some retailers also offer click-and-collect services, where customers can pick up their groceries at designated pick-up points.

The Russian government has taken a number of steps to support the growth of e-commerce, including the online grocery market. One of the key initiatives has been the development of a state-supported e-commerce platform called the "Electronic Trading Platform" (ETP). This platform is designed to provide a single, unified platform for online sales across a range of industries, including grocery and retail. In addition to supporting the ETP, the Russian government has also invested in infrastructure to support e-commerce, including the development of logistics and delivery networks. The government has also provided incentives for retailers to expand their online offerings and improve their services. For example, the government has provided tax incentives for online retailers and has created a special programme to provide grants to small and medium-sized businesses to support their development of e-commerce capabilities. However, there are several organisations that are involved in the online grocery market in Russia, including Ozon. One of the largest online retailers in Russia, Ozon has a well-established online grocery platform that offers a wide range of products, including fresh produce, packaged goods, and household items. Furthermore, Yandex.Market is a major online marketplace in Russia that offers a wide range of products, including groceries. The platform allows consumers to compare prices and products from different retailers, making it a popular choice for online grocery shopping. Others are Utkonos, VkusVill, Perekrestok, and many more.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Russia Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.