Colombia Online grocery Market Overview, 2028

The online grocery market in Colombia has been growing rapidly in recent years, driven by increased internet access and changing consumer behavior. The history of the online grocery market in Colombia can be traced back to the early 2000s, when a few companies began to experiment with online grocery sales. In 2012, a Colombian startup called Merqueo launched, offering online grocery delivery services in Bogotá. The company initially focused on delivering non-perishable items, such as dry goods and cleaning products. However, as the company grew, it began to expand its offerings to include fresh produce, meat, and dairy products. In 2015, Rappi launched in Colombia, offering a wide range of delivery services, including grocery delivery. The company quickly became one of the most popular delivery platforms in the country, and its success helped to bring attention to the online grocery market. Since then, a number of other e-commerce platforms have entered the market, including Domicilios.com, which was acquired by the Argentinean delivery giant Delivery Hero in 2017, and Mercado Libre, which is one of the largest e-commerce platforms in Latin America. Furthermore, The COVID-19 pandemic has accelerated the adoption of online grocery shopping in Argentina, as consumers sought to avoid crowded stores and reduce their risk of exposure to the virus. This has led to a significant increase in demand for online grocery services.

According to the research report "Colombia Online Grocery Market Overview, 2028," published by Bonafide Research, the Colombia online grocery market is expected to grow at a CAGR of 17.21% from 2023 to 2028. With the increased use of smartphones, Colombian online grocery retailers are focused on mobile optimisation. This includes creating mobile apps and websites that are easy to use and browse on small screens. Some Colombian online grocery stores use artificial intelligence and machine learning to personalise the shopping experience for their clients. This can include product recommendations based on previous purchases or search history, as well as forecasting demand for certain products. To compete with traditional brick-and-mortar stores, many online food businesses in Colombia provide same-day or even one-hour delivery. This necessitates advanced logistics and delivery infrastructure, such as real-time tracking and route optimisation. Some online grocery retailers are testing smart refrigeration technology that can monitor and alter temperature and humidity levels in their stores to ensure the freshness and quality of perishable products.

In Colombia, based on product type the market is divided into staples & cooking, snacks & beverages, breakfast & dairy, fresh produce, Meat & seafood and others. Staples and cooking ingredients are essential products that every household requires for daily cooking. These products are typically purchased in bulk and consumed regularly. As a result, there is a high demand for these products in the online grocery market. Furthermore, online grocery retailers offer competitive pricing on staples and cooking ingredients, making it an affordable option for customers. Additionally, online grocery retailers often offer discounts, promotions, and loyalty programmes, which attract customers and encourage them to make repeat purchases. The meat and sea food is expected to grow with maximum CAGR during the anticipated period. Many consumers find it more convenient to order meat and seafood online and have it delivered directly to their door, rather than going to a physical grocery store to make the purchase. This is particularly true for frozen or refrigerated meat and seafood, which may require special storage conditions during transport. Online grocery stores may be able to offer higher quality meat and seafood products by sourcing from specialty suppliers and providing detailed information on the origin and quality of the products.

Based on delivery type, the market is segmented into home delivery and click and collects. Among them the home delivery holds the maximum market share of online grocery market of Columbia. E-commerce platforms in Columbia have invested heavily in logistics infrastructure, allowing them to deliver groceries to consumers' homes quickly and efficiently-commerce platforms in Columbia offer a wide range of products, including fresh produce and perishable items, which can be delivered to consumers' homes quickly and efficiently. During the forecast period click and collect segment is expected to gain the maximum CAGR. Click and collect can help customers save money as they do not have to pay for delivery fees, which can be a significant cost for online grocery shopping. Additionally, some retailers offer discounts and promotions exclusively for click and collect orders.

Recent Developments:
• Rappi: Rappi, a Colombian on-demand delivery startup, has launched RappiMarket, an online grocery platform that offers a range of products, including fresh produce, meat, and pantry staples. Rappi has also introduced a service called "RappiFlash," which promises to deliver groceries in as little as 10 minutes.
• MercadoLibre: MercadoLibre, one of the largest e-commerce companies in Latin America, has launched MercadoLibre Envíos, a logistics service that allows sellers to ship products to customers across the region. MercadoLibre has also expanded its grocery offerings, partnering with several supermarket chains to offer online grocery shopping through its platform.
• Domicilios.com: Domicilios.com, a Colombian online food delivery platform, has expanded into the online grocery market, offering a range of products through its platform. The company has also introduced a service called "DomiMarket," which allows customers to order groceries from multiple stores and have them delivered in a single order.
• Jumbo: Jumbo, a Chilean supermarket chain with a presence in Colombia, has launched an online grocery platform that offers a range of products, including fresh produce, meat, and household items. The company has also introduced a service called "Jumbo Click," which allows customers to order groceries online and pick them up at a designated store location.
• Carulla: Carulla, a Colombian supermarket chain owned by Grupo Éxito, has launched Carulla en Línea, an online grocery platform that offers a range of products, including fresh produce, meat, and pantry staples. The company has also introduced a service called "Carulla Click," which allows customers to order groceries online and pick them up at a designated store location.



Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Colombia Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.