Argentina Online grocery Market Overview, 2028

The online grocery market in Argentina has been growing in recent years, particularly due to the COVID-19 pandemic that has forced many consumers to turn to online shopping for their groceries. Furthermore, with hectic schedules and limited time, many consumers prefer purchasing online to visiting actual businesses. Online grocery shopping allows customers to shop at any time of day or night from the comfort of their own homes. Furthermore, many consumers prefer to purchase from well-known and trusted brands, and online grocery retailers have responded by aggressively spending to boost their online presence and brand reputation. This has aided in the development of consumer trust and confidence in online food purchasing. Furthermore, Argentina's consumers place a great value on the quality of the things they purchase, particularly food. They like fresh, organic, and locally sourced food. Russian online shops have responded to this demand by providing a diverse choice of high-quality products that are appropriately marked and wrapped. Online grocery retailers in Argentina are often able to offer competitive pricing, thanks to lower overhead costs compared to traditional stores. In addition Argentina's middle class is growing, and these consumers are increasingly looking for convenient and affordable options for their grocery shopping. According to the research report "Argentina Online Grocery Market Overview, 2028," published by Bonafide Research, the Argentina online grocery market is anticipated to reach more than USD 1.45 billion by 2028. The convenience element is one of the key drivers of Argentina's online grocery sector. Many customers like the convenience of shopping for groceries from the comfort of their own homes and having their orders delivered right to their door. Furthermore, Argentina is a highly urbanized country, with cities and urban regions housing the majority of the population. As a result, there is a great need for convenient and accessible shopping solutions, especially in heavily populated urban regions where traditional grocery stores may be crowded or difficult to access. Online grocery shopping solves this problem by allowing customers to order groceries from anywhere and have them delivered directly to their homes or workplaces. Furthermore, the growing penetration of the internet and mobile devices in Argentina has aided the expansion of the online grocery sector. As more people shop online using smartphones and other devices, businesses have been able to reach a larger audience and provide more convenient and accessible services.

The government of Argentina has taken several initiatives to promote the growth of the online grocery market in the country. In 2018, the Argentine government launched the Digital Agenda for Argentina, which aims to promote the development of the digital economy and increase access to digital technologies. The agenda includes initiatives to expand broadband access and promote e-commerce, including online grocery shopping. The government has collaborated with private sector companies to promote the growth of the online grocery market. For example, in 2020, the Argentine government partnered with online grocery retailer Mercado Libre to deliver food and other essential items to vulnerable communities during the COVID-19 pandemic. Furthermore, The Argentine government has provided training and education programs to help businesses and consumers take advantage of the opportunities offered by online grocery shopping. This includes initiatives to help small and medium-sized businesses transition to online sales and training programs for consumers to learn how to shop online. In Argentina, the market is separated into basics and staples and cooking, snacks and beverages, breakfast and dairy, fresh produce meat and seafood, and others. Staples and cooking items are necessities for every household's daily cooking. These items are often purchased in quantity specialty on a regular basis. As a result, these products are in high demand in the online grocery sector. Additionally, online grocery merchants offer competitive prices on essentials and cooing supplies, making it a cost-effective option for shoppers. Furthermore, online grocery stores frequently offer discounts, promotions, and loyalty programmes to attract customers and encourage repeat purchases. Furthermore, there is a growing trend towards healthy eating and lifestyle choices, which has increased demand for organic, speciality staples, and cooking items. In this area, online grocery shops offer a wide choice of organic and nutritious products that appeal to health-conscious shoppers. In addition, online grocery shops are increasingly offering novel packaging solutions for basics and cooking items, such as eco-friendly and biodegradable packaging. These appeal to ecologically conscientious consumers looking for long-term solutions. Meat and seafood, on the other hand, are basic foods in many civilizations, including Argentina. These items are often consumed and are an important element of many people's diets. Online grocery stores make it easy to buy fresh meat and seafood, which is a primary driver of demand in this area. Furthermore, online grocery merchants provide a diverse selection of meat and fish products, including fresh, frozen, and prepared foods. Furthermore, they provide specialist items such as halal and organic meat and seafood, which are not always available in typical brick-and-mortar grocery stores. These variant appeals to a wide range of customers with varying tastes and dietary requirements. Based on delivery type, home delivery offers the ultimate convenience to customers, as they can receive their groceries without having to leave their homes. Online grocery retailers offer flexible delivery options, including same-day and next-day delivery, making it easy for customers to receive their orders quickly. Same-day delivery is becoming increasingly popular among customers who want their groceries delivered quickly. Online grocery retailers are investing in their delivery networks to offer same-day delivery options to customers across the Argentina. Furthermore, many people in the Argentina lead a busy lifestyle, which makes it difficult for them to find the time to go grocery shopping. Home delivery provides a convenient solution for these customers, as they can place their orders online and have them delivered directly to their doorstep. However, click and collect offers greater flexibility to customers, as they can choose a pickup location and time that are convenient for them. This is especially useful for customers who may not be able to receive home delivery due to their work schedules or other commitments. Furthermore, click-and-collect is often faster than home delivery, as customers can collect their groceries as soon as they are ready. This is especially useful for customers who need their groceries quickly.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Argentina • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Argentina Online Grocery market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Staples & Cooking Essentials • Snacks & Beverages • Breakfast & Dairy • Fresh Produce • Meat & Seafood • Others

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By Delivery Type • Home Delivery • Click and Collect The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.