Spain Online grocery Market Overview, 2028

Online grocery shopping has been gaining popularity in Spain over the past few years. In Spain, there are several online grocery retailers that have established a strong presence in the market. Some of the leading players include Mercadona, Carrefour, and Dia, as well as newer players such as Amazon and Glovo. These retailers offer a wide range of products, from fresh produce and meats to household essentials and pantry staples. Furthermore, with busy lifestyles and limited time, many consumers prefer the convenience of shopping online rather than visiting physical stores. Online grocery shopping allows consumers to shop from the comfort of their own homes at any time of the day or night. Moreover, many consumers prefer to shop with established brands that they know and trust, and online grocery retailers have responded by investing heavily in building their online presence and brand reputation. This has helped to build consumer trust and confidence in online grocery shopping. In addition, quality is another important factor for Spanish consumers when it comes to online grocery shopping. Many consumers are willing to pay a premium for high-quality, fresh products that are sourced locally. Online grocery retailers have responded to this demand by offering a wide range of high-quality products and investing in cold chain logistics to ensure that fresh products are delivered in good condition.

According to the research report "Spain Online Grocery Market Overview, 2028," published by Bonafide Research, the Spain online grocery market is expected to grow at more than 18.5% CAGR from 2023 to 2028. Spain has a high urbanisation rate, which has contributed to the growth of the online grocery market. Urban residents are more likely to shop online due to the convenience it offers, and Spain's urban population is expected to grow in the coming years. Furthermore, cash on delivery (COD) is a popular payment method in Spain, particularly among older generations. Online grocery retailers have had to adapt to this preference by offering COD as a payment option in addition to credit and debit card payments and digital wallets. Moreover, some online grocery retailers in Spain are experimenting with subscription models, where customers pay a monthly fee to receive regular deliveries of essential groceries. This model can help retailers build customer loyalty and provide a predictable revenue stream. In addition, Spanish consumers are active on social media, and online grocery retailers are leveraging this trend by using social media platforms such as Instagram and Facebook to promote their products and engage with customers.

During the forecast period, the meat and seafood segment is expected to have the highest CAGR. Online platforms provide a broader selection of specialized meat and seafood products, such as organic or sustainably sourced products, that are not always available in traditional brick-and-mortar stores. Furthermore, there is a growing trend towards healthier and more sustainable food options, which is driving demand for organic, grass-fed, or free-range meat and seafood. Online platforms provide a broader range of such products, contributing to the growth of the meat and seafood segment. In addition, Snacks and beverages are essential food and beverage items that are in high demand and purchased frequently. Furthermore, snacks and beverages are frequently considered an impulse purchase, which means that consumers are more likely to add them to their cart while shopping for other groceries online. Furthermore, when compared to traditional brick-and-mortar stores, the online platform offers a broader selection of snacks and beverages, giving consumers access to a broader selection of products and flavours. Furthermore, with a greater emphasis on health and wellness, consumers are seeking healthier snack and beverage options, such as organic or low-sugar products. However, Home delivery is the most popular option for online grocery shoppers in Italy, with many retailers offering same-day or next-day delivery. In addition, some retailers also offer click-and-collect services, where customers can pick up their groceries at designated pick-up points.

In November 2021, online grocery retailer Ulabox announced that it had acquired Spanish food delivery startup DelSuper. The acquisition will help Ulabox expand its reach in the Spanish market and strengthen its logistics and delivery capabilities. Furthermore, in October 2021, French supermarket chain Carrefour announced that it was launching a new online marketplace in Spain, which will allow third-party sellers to offer their products on the Carrefour website. The move is part of Carrefour's strategy to expand its online offerings and compete with other online grocery retailers in Spain. Moreover, in September 2021, Spanish grocery retailer Mercadona announced that it had launched a new online store in Valencia, which will offer a range of products, including fresh produce, meat, and dairy products. The move is part of Mercadona's strategy to expand its online presence in Spain. In addition, in August 2021, online grocery platform Lola Market announced that it had raised €24 million in a funding round led by Swedish investment firm Investment AB Latour. The funding will be used to expand Lola Market's operations in Spain and develop new products and services.

Considered in this report
• Geography: Spain
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Spain Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.