Italy Online grocery Market Overview, 2028

Italians, like many people around the world, are leading increasingly busy and hectic lifestyles. Long working hours, traffic congestion, and other factors can make it difficult to find the time to go to the supermarket and do a full grocery shop. As a result, many Italians are turning to online grocery shopping as a more convenient and time-efficient alternative. Furthermore, one of the main benefits of online grocery shopping in Italy is the ability to save time and reduce stress. Customers can browse and purchase products from the comfort of their own homes without having to deal with crowds, parking, or long checkout lines. In addition, many online grocery platforms offer flexible delivery options, including same-day or next-day delivery, which can further streamline the shopping process and reduce the need for multiple trips to the store. Furthermore, family and community are important values in Italian culture, and this is reflected in the online grocery market. Many retailers offer family-sized portions and multi-pack options, as well as products that are designed for sharing or entertaining. In addition, The COVID-19 pandemic has accelerated the adoption of e-commerce in Italy, with many consumers turning to online grocery shopping for the first time. This trend is expected to continue even after the pandemic subsides, with online grocery sales projected to continue growing in the coming years.

According to the research report "Italy Online Grocery Market Overview, 2028," published by Bonafide Research, the Italy online grocery market is projected to reach market size more than USD 5.5 Billion by 2028. With the high penetration of smartphones in Italy, online grocery retailers are increasingly offering mobile apps to make it easier for consumers to shop on the go. These apps allow customers to browse products, make purchases, and track their orders in real-time. Furthermore, online grocery retailers can differentiate themselves by offering innovative and unique product offerings. This can include organic and locally sourced products, specialty food items, and international products that are not readily available in brick-and-mortar stores. Moreover, retailers can leverage partnerships and collaborations with other companies to expand their offerings and improve their services. For example, partnerships with meal kit delivery services or restaurant delivery platforms can provide additional revenue streams and attract new customers. In addition, online grocery retailers can adopt Omni channel strategies that integrate online and offline channels to provide a seamless shopping experience for customers. This can include options such as ordering online and picking up in-store or using mobile apps to shop in-store.

In Italy, based on product type the market is divided into staples & cooking, snacks & beverages, breakfast & dairy, fresh produce, Meat & seafood and others. The snacks and beverages category is one of the fastest-growing segments in the Italian online grocery market. Furthermore, the busy lifestyle of Italians has led to a rise in on-the-go consumption of food and drinks. Snacks and beverages offer a quick and easy way to satisfy hunger pangs or provide a quick energy boost during the day. Moreover, there has been a growing interest in healthy eating among Italians, and the Snacks & Beverages category offers a range of healthy options such as organic tea, gluten-free snacks, and natural juices. In addition, the wide variety of options available in the Snacks & Beverages category also contributes to its growth. Online grocery retailers in Italy offer a vast range of snacks and beverages, including regional specialties, international brands, and organic and healthy options. This provides customers with the convenience of being able to browse and purchase a diverse range of products from the comfort of their homes. In addition, Italians are known for their love of food and cooking, and this is particularly true when it comes to meat and seafood. Furthermore, in addition to sustainability, quality is also an essential factor for Italian consumers when purchasing meat and seafood online. Many online retailers in Italy offer premium, high-quality products that are sourced from trusted suppliers and producers.

Online grocery retailers in Italy offer different delivery options, such as same-day, next-day, or scheduled delivery, to cater to customers' varying needs. Many retailers also offer free delivery or promotions for frequent customers to incentivize them to continue shopping online. Furthermore, home delivery also ensures the safety and freshness of the products being delivered. Italian consumers are known to place a high value on the quality and freshness of their food, and home delivery helps to maintain the quality and freshness of the products being delivered. However, click-and-collect services are also growing in popularity in Italy. With this option, customers can order their groceries online and pick them up from designated locations, such as lockers or designated pickup points. This option provides consumers with the flexibility to choose when and where they pick up their groceries while also saving on delivery fees. For instance, some of the popular home delivery services for online grocery shopping in Italy are Esselunga Online, Coop Online, Carrefour Italia, Conad, Amazon Pantry, Eataly, La Spesa di Archimede, Farmacia del Mare, Supermercato24, Simply Market, and more.

The logistics and delivery costs associated with online grocery shopping can be high, which can deter customers from using these services. Furthermore, some online grocery retailers in Italy have a limited product range compared to traditional brick-and-mortar stores, which can be a disadvantage for customers who prefer a wider variety of products. Moreover, Italians have strong cultural ties to their local markets and often prefer to shop for fresh produce in person. This can make it challenging for online grocery retailers to compete with traditional markets. In addition, trust issues related to the quality and freshness of the products, as well as concerns about payment security, can be a major barrier for online grocery shoppers in Italy. In addition, online grocery retailers face stiff competition from traditional supermarkets and discount stores, which can make it difficult to compete on price and maintain profitability.



Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.