Brazil Online grocery Market Overview, 2028

Brazil's working population is rapidly expanding. The growing working population is increasing people's disposable income, which is supporting the growth of the country's online grocery sector. The evolving consumer preferences are also propelling the Brazilian online grocery business. Because of the convenience and time savings offered by the medium, consumers in the country are increasingly turning to online grocery shopping. Furthermore, the growing popularity of social media and the increasing adoption of smartphones are both contributing to the expansion of the Brazilian online grocery market. As digitization permits analysing delivery success and its association with higher profitability, online grocery retailers now recognise the importance of using customer data to improve efficiency, save costs, and, most importantly, improve the customer experience. Convenience and time-saving are key priorities for Brazilian customers due to their hectic lifestyles and long commutes in urban regions. Online grocery shopping is a simple and time-saving solution that allows customers to order groceries from the comfort of their own homes or offices and have them delivered to their door. Furthermore, as more people move to cities and urban regions, Brazil is getting more urbanized. As a result, urban consumers are more likely to shop online and value the ease of home delivery, creating a significant and increasing market for online food stores.

According to the research report "Brazil Online Grocery Market Overview, 2028," published by Bonafide Research, the Brazil online grocery market was valued more than USD 2.15 billion. The online grocery business in Brazil dates back to the late 1990s and early 2000s, when a few e-commerce companies started offering online food delivery services. The supermarket company Po de Açcar, which debuted its online grocery platform in 2000, was an early pioneer of online grocery in Brazil. The platform began with a small selection of products, but it quickly evolved to cover a large range of food, household items, and other things. In the years thereafter, numerous other big retailers, including Carrefour, Walmart, and Extra, have developed their own online grocery systems. These retailers made significant investments in logistics and infrastructure to support their online grocery operations, including the construction of dedicated warehouses and delivery fleets. However, in recent years, the online grocery sector in Brazil has grown significantly, owing to increased internet penetration, changing consumer patterns, and the COVID-19 pandemic. Furthermore, the retail industry is the primary driver of the online grocery market in Brazil. Several major retailers, including Pão de Açúcar, Carrefour, and Walmart, have launched their own online grocery platforms, which offer a wide range of products and delivery options.

The logistics and transportation industries are vital in the Brazilian online grocery market, as dependable and efficient delivery is critical for customer happiness. Many online food merchants have made significant investments in their logistics and transportation infrastructure, including the construction of dedicated warehouses and delivery fleets to support their operations. Furthermore, the technology industry is contributing to the expansion of the Brazilian online grocery market, as e-commerce platforms and mobile apps are required for online grocery shopping. Many online grocery retailers are collaborating with technology firms to improve their platforms and introduce new services such as personalised suggestions and real-time inventory tracking. Agriculture and food production are also key contributors to the Brazilian online grocery business, as they supply the products sold through online grocery platforms. Many online grocery shops are collaborating with local farmers and food producers to provide their clients with fresh, high-quality products.

The market is divided into staples and cooking, snacks and beverages, breakfast and dairy, fresh produce meat and seafood. Among these, staples and cooking have the largest market share. Because these goods are non-perishable and have a longer shelf life, they are easier to store and transport. This is especially critical when shopping for groceries online because shoppers cannot physically inspect the products before purchase. Staples and cooking fundamentals are commodities that are purchased on a regular basis by households and used in a range of meals, resulting in strong demand. Customers usually buy these items in bulk in order to save money and reduce the number of trips to the store, which is a benefit of online grocery shopping. Furthermore in order to attract and retain customers, online grocery stores usually provide discounts on basic food items. This includes offering free delivery, first-time customer discounts, and loyalty perks. These programmes have the potential to increase sales and generate consumer loyalty. The meat and seafood segment, on the other hand, is predicted to increase at the fastest CAGR during the forecast period. Meat and sea food are key dietary items for Brazilians and form an important part of their diet. As a result, high-quality, fresh meat is in high demand, particularly during holidays and weekends.

The grocery delivery market in Brazil is separated into two major categories: home delivery and click and collect. Home delivery refers to groceries delivered straight to the customer's door, whereas click and collect allows customers to place an order online and then pick up their groceries at a predetermined location. In the Brazil grocery, home delivery has the largest market share. This is also attributable to the ease, time savings, and expansion of internet shopping. Customers may buy groceries from the convenience of their own homes and have them delivered right to their door, saving them time and effort. Customers who want to save money on delivery fees or who like to inspect their items before taking them home prefer to use click and collect.



Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.