Australia Online grocery Market Overview, 2028

Australian shoppers are increasingly using many channels to shop and are becoming more accepting of online grocery retailing. As people's lives become busier and more than three-quarters of Australians have direct access to a grocery store via their cellphones, this tendency is only going to get worse. Users in the 25-44 age range are primarily driving growth, as they are more likely than other age groups to order online and spend more of their food spending there. When older groups do go online, they spend the same as younger groups. In 2022, the Australian online grocery market will have caught up to a decade or more of growth in just over two years. Many households now order their weekly groceries online, picking them up curb side or having them delivered home. According to the findings, many Australians find ordering groceries online to be more convenient and pleasurable than driving down to their local shop, and more than half of them now order at least some groceries online. Furthermore, Australian online grocery retailers have invested in new technologies to improve the consumer experience, such as improved website and app functionality, more personalised suggestions, and speedier delivery alternatives. These developments have assisted in attracting new clients as well as retaining existing ones. In addition, the broad acceptances of digital technology as well as the growing availability of high-speed internet have made it easier for people to shop online, especially for groceries. Online grocery shopping has become more accessible and convenient as more Australians own smartphones and have access to the internet.

According to the research report "Australia Online Grocery Market Overview, 2028," published by Bonafide Research, the Australia online grocery market is anticipated to grow at a CAGR of 14.41% from 2023 to 2028. One of the best things about shopping online is having your goods delivered direct to your doorstep quickly and conveniently. This is ideal for anyone who is a working mother or with a busy schedule. You can choose to order your groceries from your home or office. The COVID-19 pandemic has accelerated the expansion of online grocery shopping in Australia as customers sought to avoid crowded outlets and limit their virus exposure. This has resulted in an increase in demand for online food shopping, with many consumers testing it for the first time during the pandemic and then continuing to use the service. The online grocery business in Australia is getting more competitive, with more retailers joining the market and offering a broader choice of products and services. This results in greater innovation, cheaper pricing, and better customer service, which drives market growth. Fresh produce, meat, dairy, household supplies, and pantry basics are all available from online grocery stores. Customers can shop the online store and have products delivered to their door. Customers may quickly and easily find the products they need by using advanced search and filter tools available from online grocery merchants. Customers can search for products based on brand, category, price, or dietary needs, among other criteria. To promote repeat purchases, several online food stores provide loyalty programmes and promotions. Discounts on bulk purchases, free delivery for frequent customers, or loyalty points that can be redeemed for prizes are all examples of this.

Based on Product type the market is segmented into staples and cooking, snacks and beverages, breakfast and dairy, fresh produce, meat and seafood, and others. Among them staples and cooking holds the maximum market share of the market. These commodities are non-perishable and have a longer shelf life, making them easier to store and transport. This is especially important for online grocery shopping since buyers cannot visually inspect the products before purchasing. Staples and cooking basics are commodities that are routinely acquired by households and used in a variety of meals, resulting in high demand. Customers frequently buy these things in bulk to save money and cut down on the number of trips to the store, which is an advantage of online grocery shopping. Furthermore, in order to attract and retain clients, online grocery shops frequently provide specials and discounts on fundamental food goods. This includes providing free delivery, discounts for first-time customers, and loyalty benefits. These campaigns can boost sales and build consumer loyalty. However, meat and seafood segment is expected to grow with maximum CAGR during the forecast period. Meat and seafood are important food items for Australians and are a significant part of the Australian diet. As a result, there is a high demand for high-quality, fresh meat, especially during holidays and weekends. In addition, Australia is a popular tourist destination, and visitors often seek out local cuisine, including meat and seafood dishes. This has led to growth in the hospitality industry, with many hotels, restaurants, and food markets offering a wide range of meat and seafood products.

In Australia, the market for grocery delivery is divided into two main categories home delivery and click and collects. Home delivery refers to groceries that are delivered directly to the customer's home, while click and collect allows customers to place an order online and then pick up their groceries at a designated location. Home delivery has the highest market share in the Australian grocery delivery market. Furthermore, this is due to convenience, time savings, and the growth of online shopping. With home delivery, customers can shop for groceries from the comfort of their own home and have them delivered directly to their doorstep, which saves them time and effort. However, click and collect is also popular among customers who want to save on delivery fees or who prefer to inspect their groceries before taking them home.

Christmas, Easter, and other public holidays in Australia are often connected with increased demand for groceries, including food, beverages, and other household essentials. Many Australians choose to get their goods online at these times since it provides the convenience of home delivery and allows them to avoid crowds and long lines at physical stores. According to Woolworths, one of Australia's largest supermarket chains, demand for online grocery shopping tends to increase in the weeks before Christmas and Easter as consumers stock up on food and beverages for their celebrations. This is especially true for goods like fresh seafood, hams, turkeys, and other meats, all of which are popular selections for holiday meals.



Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.