India Online grocery Market Overview, 2028

In India, an increasing working population, rising urbanisation, a busy lifestyle, better internet connectivity, the entry of offline grocery chains into the online market, and changing customer attitudes demanding greater convenience, product variety, safety and hygiene, and value are some of the major factors driving market growth. Furthermore, domestic and international businesses are improving their services in the country while competing to increase their market share and presence in the fast-paced industry. Furthermore, most importantly, the growing demand for feasible shopping and time-saving solutions, especially among the working population, is anticipated to spur the growth of the online grocery market in India. In addition, online grocery platforms offer a wide range of options to choose from, which is expected to further drive market growth in the coming years. Brands can take advantage of this trend by partnering with leading online grocery platforms. In general, online shoppers are always on the lookout for deals and discounts. Therefore, brands can use this to their advantage by offering coupons and discounts on their products to attract new customers.

According to the research report "India Online Grocery Market Overview, 2028," published by Bonafide Research, the India online grocery market is expected to grow at more than 33% CAGR from 2023 to 2028. E-commerce is growing rapidly in India, and more individuals are comfortable buying groceries online. Further, there is increasing infrastructure development in India with improved internet connectivity and logistics networks. The growing penetration of smartphones and internet connectivity is another major factor driving the growth of the online grocery market in India, which is part of the Asia-Pacific Online Grocery Market. With more people having access to smart devices and high-speed internet, they are increasingly using these platforms to shop for groceries online. However, a lack of trust when it comes to online payments and delivery times is expected to hamper market growth, as there is still mistrust among some consumers regarding online shopping. In addition, BigBasket, Grofers, Amazon Pantry, Flipkart Grocery, and JioMart are among the major online grocery retailers, while Nature's Basket, DMart, Easy Day, and Milk Basket are among the emerging retailers. Other factors supporting the Indian online grocery market include changing consumption patterns, the expansion of modern trade formats in top-tier cities, and rising disposable income.

With the entry of new players such as JioMart, Amazon Fresh, and Tata Cliq, the India online grocery market has become more competitive. Furthermore, there have been several mergers and acquisitions in the online grocery market, such as the merger of Grofers and Spen Daily and Flipkart's acquisition of Walmart India. Additionally, online grocery players are expanding their operations to smaller cities and towns in India, hoping to capitalise on the growing demand for online grocery shopping in these areas and increase their market share. Furthermore, online grocery players are implementing advanced technologies such as artificial intelligence (AI) and machine learning to improve their supply chain, optimise inventory management, and personalise the shopping experience for customers. Furthermore, online grocery players are collaborating with local kirana stores to provide a broader selection of products and faster delivery to customers. BigBasket, for example, has partnered with over 10,000 kirana stores in India. Furthermore, as the India online grocery market has grown, so has competition among online grocery platforms. This leads to more innovation and better customer service.

Recent Developments:
• Walmart Stores acquired Flipkart, a major online retailer in India in 2018, to increase sales and outreach into this demand intensive region. And, then in the same year, it made a technological trade with Microsoft Corporation to enhance customer experience online.
• In November 2020, Amazon India Pvt. Ltd., announced its plans to open its online grocery store Amazon Fresh in four more cities, namely Pune, Ahmedabad, Kolkata, and Chennai. According to the company, the service was introduced in these places by expanding its specialized geographical network, which enables ultra-fast delivery of groceries and daily goods through the Amazon Fresh Store on Amazon.in.
• In August 2021, Grofers launched its delivery services in 10 cities with the promise to deliver groceries within 10-minute. After Zomato, Grofers become a unicorn. It offers 7000 items of daily essentials to the customer in Delhi, Gurugram, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida, and Lucknow.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• India Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.