Japan Online grocery Market Overview, 2028

In recent years, the online grocery business in Japan has grown quickly, spurred by factors like convenience, changing consumer behaviour, and the COVID-19 pandemic. Rakuten is a prominent player in Japan's online grocery sector, operating the Rakuten Seiyu Netsuper platform in collaboration with Walmart-owned supermarket chain Seiyu. Amazon, Aeon, and Ito Yokado are among the other key participants. The COVID-19 pandemic has dramatically accelerated the expansion of Japan's online grocery sector as more consumers choose home delivery to decrease their risk of virus infection. Furthermore, the Japanese government has introduced a "cashless rebate" programme to encourage online purchasing, including online grocery shopping, which has bolstered the sector even further. In comparison to other nations, such as the United States or Europe, online grocery shopping in Japan has a comparatively brief history. The Japanese e-commerce business Rakuten developed the first online grocery store in Japan, "Net Grocer Japan," in 1998. It wasn't until the mid-2000s that online grocery shopping gained hold in Japan, partly due to the success of Rakuten's online marketplace and the increasing popularity of smartphones and mobile apps. Rakuten created "Rakuten Supermarket," a dedicated online grocery shopping platform that offers a large choice of products at low prices, in 2008. Other significant companies in Japan's online grocery sector quickly followed, including Amazon, which debuted its "Amazon Fresh" food delivery service in Japan in 2016, and Aeon, which introduced its "Aeon Online" platform in 2018.

According to the research report "Japan Online Grocery Market Overview, 2028," published by Bonafide Research, the Japan online grocery market was valued more than USD 45.30 billion in 2022. The rate of internet penetration in Japan has gradually increased, as more individuals acquire access of the internet and become more comfortable with online purchasing. Furthermore, as disposable incomes rise, more Japanese can afford the convenience and time savings provided by online grocery shopping. Furthermore, the development of sophisticated delivery infrastructure, including collaborations with logistics businesses and the use of drones and robots for delivery, has increased the reliability and convenience of online grocery shopping in Japan. Furthermore, online grocery shopping gives buyers access to specialty products that might not be available in traditional stores. This has opened up new avenues for both consumers and businesses to investigate new items and markets. Furthermore, with increased environmental and sustainability concerns, many Japanese consumers are resorting to online grocery shopping to lessen their carbon footprint. Online shopping can help cut emissions and encourage a more sustainable lifestyle by minimising motor vehicle journeys to the grocery store.

In Japan, the market is separated into basics and staples and cooking, snacks and beverages, breakfast and dairy, fresh produce meat and seafood, and others. Staples and cooking items are necessities for every household's daily cooking. These items are often purchased in quantity specialty on a regular basis. As a result, these products are in high demand in the online grocery sector. Additionally, online grocery merchants offer competitive prices on essentials and cooing supplies, making it a cost-effective option for shoppers. Furthermore, online grocery stores frequently offer discounts, promotions, and loyalty programmes to attract customers and encourage repeat purchases. Furthermore, there is a growing trend towards healthy eating and lifestyle choices, which has increased demand for organic, speciality staples, and cooking items. In this area, online grocery shops offer a wide choice of organic and nutritious products that appeal to health-conscious shoppers. In addition, online grocery shops are increasingly offering novel packaging solutions for basics and cooking items, such as eco-friendly and biodegradable packaging. These appeal to ecologically conscientious consumers looking for long-term solutions. Meat and seafood, on the other hand, are basic foods in many civilizations, including Japan. These items are often consumed and are an important element of many people's diets. Online grocery stores make it easy to buy fresh meat and seafood, which is a primary driver of demand in this area. Furthermore, online grocery merchants provide a diverse selection of meat and fish products, including fresh, frozen, and prepared foods. Furthermore, they provide specialist items such as halal and organic meat and seafood, which are not always available in typical brick-and-mortar grocery stores. These variant appeals to a wide range of customers with varying tastes and dietary requirements.

Based on delivery type, home delivery offers the ultimate convenience to customers, as they can receive their groceries without having to leave their homes. Online grocery retailers offer flexible delivery options, including same-day and next-day delivery, making it easy for customers to receive their orders quickly. Same-day delivery is becoming increasingly popular among customers who want their groceries delivered quickly. Online grocery retailers are investing in their delivery networks to offer same-day delivery options to customers across the Japan. Furthermore, many people in the Japan lead a busy lifestyle, which makes it difficult for them to find the time to go grocery shopping. Home delivery provides a convenient solution for these customers, as they can place their orders online and have them delivered directly to their doorstep. However, click and collect offers greater flexibility to customers, as they can choose a pickup location and time that are convenient for them. This is especially useful for customers who may not be able to receive home delivery due to their work schedules or other commitments. Furthermore, click-and-collect is often faster than home delivery, as customers can collect their groceries as soon as they are ready. This is especially useful for customers who need their groceries quickly.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Japan Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.