China Online grocery Market Overview, 2028

China is one of the world's largest online grocery markets and is expected to grow rapidly in the future. The potential value growth in the Chinese online grocery sector is extraordinary, with a population of 1.4 billion. The COVID 19 epidemic has bolstered China's online grocery sector, with demand for home delivery at an all-time high. Alibaba's Tmall and JD.com, China's two largest e-commerce giants, both have a substantial presence in online grocery. Other major online grocery sellers in China include Walmart via JD.com and Sun Art Retail. Rapid urbanisation, rising affluence, food safety, and a healthy diet all contribute to the expansion of China's packaged food business. The use of the Internet and smartphones is also increasing in China, which is propelling the online grocery industry. China's demographics are shifting as well, with a rise in the number of young people. Smartphones have become popular tools for Chinese customers to not only study but also purchase culinary items. Online grocery stores sometimes provide exclusive discounts and promotions on purchases made through mobile phones, making mobile applications a key shopping channel in China. The increase in online payment applications and the trend away from cash are assisting industrial growth. The high population density in China's urban areas is also contributing to the expansion of the online grocery sector.

According to the research report "China Online Grocery Market Overview, 2028," published by Bonafide Research, the China online grocery market is anticipated to reach more than USD 676.19 billion by 2028. The surge in infrastructure support for e-commerce operations, as well as ongoing technological advancement, is propelling the industry forward. Logistics technology developments are expected to help the industry flourish even further. The ease of use of online grocery platforms is a big motivator for the sector. The platforms' appealing prices and offers, such as discounts, cashback offers, liberal return policies, and unique subscription offerings, such as low shipping rates, ensure customer retention while also enticing new customers. The extensive selection available on these platforms, particularly of multinational companies, is also beneficial to the sector. These platforms also provide consumers with a greater guarantee of quality as well as speedier delivery times, adding additional momentum to the industry's growth. As the disposable income of Chinese consumers has risen, they are increasingly willing to spend money on online grocery shopping as a way to save time and effort.

During the forecast period, the meat and seafood segment is expected to have the highest CAGR. Online platforms provide a broader selection of specialized meat and seafood products, such as organic or sustainably sourced products, that are not always available in traditional brick-and-mortar stores. Furthermore, there is a growing trend towards healthier and more sustainable food options, which is driving demand for organic, grass-fed, or free-range meat and seafood. Online platforms provide a broader range of such products, contributing to the growth of the meat and seafood segment. In addition, Staples and cooking are essential food items that are in high demand and purchased frequently. Staples and cooking essentials such as rice, oil, and vegetables are items that consumers purchase on a regular basis, making them essential for daily life. Due to their high demand, these items are more likely to be purchased online than other less essential items. E-commerce platforms in China have also adapted to the local market by offering a wide range of localized products, which includes staples and cooking essentials that are commonly used in Chinese households.

Based on delivery type, the market is segmented into home delivery and click and collects. Among them the home delivery holds the maximum market share of online grocery market of China. E-commerce platforms in China have invested heavily in logistics infrastructure, allowing them to deliver groceries to consumers' homes quickly and efficiently-commerce platforms in China offer a wide range of products, including fresh produce and perishable items, which can be delivered to consumers' homes quickly and efficiently. During the forecast period click and collect segment is expected to gain the maximum growth rate.

he Chinese government has implemented several rules and regulations for online grocery in China to ensure the safety and quality of products, protect consumers' rights and interests, and promote fair competition in the market. Food Safety Law: The Food Safety Law, enacted in 2015, applies to all food products sold online and requires online retailers to obtain a food distribution license, follow food safety regulations, and ensures that their products are labeled accurately. The Food Safety Law, enacted in 2015, applies to all food products sold online and requires online retailers to obtain a food distribution license, follow food safety regulations, and ensures that their products are labeled accurately. In 2014, the Chinese government issued the Online Retail Regulations, which apply to all e-commerce platforms and online retailers. The regulations require online retailers to obtain a business license, pay taxes, and ensure that their products meet safety and quality standards. The E-commerce Law, enacted in 2018, regulates all e-commerce activities in China, including online grocery sales. The law requires e-commerce platforms to register with the government, obtain necessary permits and licenses, and ensure that their operations are transparent and fair. China introduced new anti-monopoly regulations that aim to promote fair competition in the online market. The regulations apply to e-commerce platforms and online retailers and prohibit anti-competitive practices such as price fixing and exclusive deals with suppliers.



Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.