Mexico Online grocery Market Overview, 2028

The COVID-19 pandemic altered consumer behaviour in Mexico, as it did in other marketplaces across the world. Consumers were pushed to test and use digital channels throughout 2021 and into 2022, underscoring the relevance of grocery retail as a main supplier of basic food, beverages, personal care, and home care goods for homes across the country. Furthermore, one of the primary advantages of shopping for groceries online in Italy is the potential to save time and minimise stress. Customers can explore and buy things from the convenience of their own homes, avoiding crowds, parking, and long checkout lines. Furthermore, many online grocery platforms have flexible delivery options, such as same-day or next-day delivery, which can help expedite the shopping process and eliminate the need for several trips to the store. Many businesses are embracing an Omnichannel strategy, which integrates online and offline channels to provide customers with a unified purchasing experience. This is especially true in Mexico, where consumers may prefer to shop in-store for certain products while shopping online for others.

According to the research report "Mexico Online Grocery Market Overview, 2028," published by Bonafide Research, the Mexico online grocery market is anticipated to reach more than USD 13.58 billion by 2028. With smartphones being so widely used in Mexico, online grocery companies are increasingly providing mobile apps to make it easier for customers to purchase on the go. Customers can use these apps to browse products, make purchases, and track their orders in real time. Furthermore, online grocery shops can distinguish themselves by providing innovative and one-of-a-kind product offerings. Organic and locally sourced products, niche food items, and international products that are not commonly available in brick-and-mortar stores are examples of this. Furthermore, merchants can use partnerships and collaborations with other businesses to broaden their goods and improve their services. Partnerships with meal kit delivery services or restaurant delivery platforms, for example, might generate additional revenue and attract new clients. Furthermore, the middle class in Mexico is growing, and these consumers are increasingly looking for convenient and efficient ways to shop for groceries. In addition, Blockchain technology is being used to improve supply chain transparency and traceability. This can help to ensure product safety and reduce the risk of fraud.

Big data analytics is being used by retailers to gain insights into customer behaviour and preferences. This information is used to tailor the shopping experience, improve supply chain management, and boost marketing activities. Artificial intelligence is being utilised to increase product recommendation accuracy, automate customer support, and improve supply chain management. The Internet of Things (IoT) is being utilised to improve inventory management and supply chain operations. Sensors can be used to track product movement, monitor inventory levels, and optimise delivery routes. Robotics technology is being used to automate order picking and packing, as well as product delivery. This can increase efficiency and lower labour expenses.

In Mexico, based on product type the market is divided into staples & cooking, snacks & beverages, breakfast & dairy, fresh produce, Meat & seafood and others. The staples and cooking is holding the majority of the market share in Mexico online grocery market. Mexicans prefer to buy staples and cooking needs like rice, beans, and cooking oil over other sorts of food. This could be attributed to cultural and nutritional choices as well as economic considerations. Rather than making repeated journeys to the grocery store for smaller purchases, many consumers prefer to buy staples and cooking supplies in bulk and have them delivered to their homes. Online grocery shopping provides the convenience of home delivery as well as the ability to buy in bulk. Because many traditional brick-and-mortar merchants already have a significant presence in this area, there may be less competition in the online grocery market for staples and kitchen supplies. The meat and sea foods segment is expected to dominate the market of online grocery market. Meat and fish are popular elements in Mexican cuisine and are in high demand among consumers. Because it saves time and effort, many people prefer to buy these things online. Consumers are increasingly worried about food safety and quality, and online grocery sellers can provide better openness and assurance in this area.

Online grocery retailers in Mexico offer different delivery options, such as same-day, next-day, or scheduled delivery, to cater to customers' varying needs. Many retailers also offer free delivery or promotions for frequent customers to incentivize them to continue shopping online. Furthermore, home delivery also ensures the safety and freshness of the products being delivered; however, click-and-collect services are becoming increasingly popular in Italy. Customers can order groceries online and pick them up at approved locations, such as lockers or designated pickup points, with this service. This option allows customers to pick up their groceries when and where they want while simultaneously saving money on delivery fees. For instance, some of the popular home delivery services for online grocery shopping in Mexico are Walmart, Mercado Libre, Amazon, Chedraui, Superama and more.



The logistics and shipping expenses connected with online grocery shopping might be prohibitively expensive, discouraging users from using these services. Furthermore, some online grocery merchants in Italy offer a limited product choice compared to traditional brick-and-mortar stores, which might be a drawback for customers who prefer a greater variety of products. Furthermore, Italians have strong cultural ties to their local markets and frequently prefer to buy fresh goods in person. This can make it difficult for online food businesses to compete in traditional markets. Furthermore, trust difficulties regarding product quality and freshness, as well as payment security concerns can be a substantial hurdle for online grocery consumers in Italy. Furthermore, online grocery retailers face stiff competition from traditional supermarkets and discount stores, which can make it difficult to compete on price and maintain profitability.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



The COVID-19 pandemic altered consumer behaviour in Mexico, as it did in other marketplaces across the world. Consumers were pushed to test and use digital channels throughout 2021 and into 2022, underscoring the relevance of grocery retail as a main supplier of basic food, beverages, personal care, and home care goods for homes across the country. Furthermore, one of the primary advantages of shopping for groceries online in Italy is the potential to save time and minimise stress. Customers can explore and buy things from the convenience of their own homes, avoiding crowds, parking, and long checkout lines. Furthermore, many online grocery platforms have flexible delivery options, such as same-day or next-day delivery, which can help expedite the shopping process and eliminate the need for several trips to the store. Many businesses are embracing an Omnichannel strategy, which integrates online and offline channels to provide customers with a unified purchasing experience. This is especially true in Mexico, where consumers may prefer to shop in-store for certain products while shopping online for others.

According to the research report "Mexico Online Grocery Market Overview, 2028," published by Bonafide Research, the Mexico online grocery market is anticipated to reach more than USD 13.58 billion by 2028. With smartphones being so widely used in Mexico, online grocery companies are increasingly providing mobile apps to make it easier for customers to purchase on the go. Customers can use these apps to browse products, make purchases, and track their orders in real time. Furthermore, online grocery shops can distinguish themselves by providing innovative and one-of-a-kind product offerings. Organic and locally sourced products, niche food items, and international products that are not commonly available in brick-and-mortar stores are examples of this. Furthermore, merchants can use partnerships and collaborations with other businesses to broaden their goods and improve their services. Partnerships with meal kit delivery services or restaurant delivery platforms, for example, might generate additional revenue and attract new clients. Furthermore, the middle class in Mexico is growing, and these consumers are increasingly looking for convenient and efficient ways to shop for groceries. In addition, Blockchain technology is being used to improve supply chain transparency and traceability. This can help to ensure product safety and reduce the risk of fraud.

Big data analytics is being used by retailers to gain insights into customer behaviour and preferences. This information is used to tailor the shopping experience, improve supply chain management, and boost marketing activities. Artificial intelligence is being utilised to increase product recommendation accuracy, automate customer support, and improve supply chain management. The Internet of Things (IoT) is being utilised to improve inventory management and supply chain operations. Sensors can be used to track product movement, monitor inventory levels, and optimise delivery routes. Robotics technology is being used to automate order picking and packing, as well as product delivery. This can increase efficiency and lower labour expenses.

In Mexico, based on product type the market is divided into staples & cooking, snacks & beverages, breakfast & dairy, fresh produce, Meat & seafood and others. The staples and cooking is holding the majority of the market share in Mexico online grocery market. Mexicans prefer to buy staples and cooking needs like rice, beans, and cooking oil over other sorts of food. This could be attributed to cultural and nutritional choices as well as economic considerations. Rather than making repeated journeys to the grocery store for smaller purchases, many consumers prefer to buy staples and cooking supplies in bulk and have them delivered to their homes. Online grocery shopping provides the convenience of home delivery as well as the ability to buy in bulk. Because many traditional brick-and-mortar merchants already have a significant presence in this area, there may be less competition in the online grocery market for staples and kitchen supplies. The meat and sea foods segment is expected to dominate the market of online grocery market. Meat and fish are popular elements in Mexican cuisine and are in high demand among consumers. Because it saves time and effort, many people prefer to buy these things online. Consumers are increasingly worried about food safety and quality, and online grocery sellers can provide better openness and assurance in this area.

Online grocery retailers in Mexico offer different delivery options, such as same-day, next-day, or scheduled delivery, to cater to customers' varying needs. Many retailers also offer free delivery or promotions for frequent customers to incentivize them to continue shopping online. Furthermore, home delivery also ensures the safety and freshness of the products being delivered; however, click-and-collect services are becoming increasingly popular in Italy. Customers can order groceries online and pick them up at approved locations, such as lockers or designated pickup points, with this service. This option allows customers to pick up their groceries when and where they want while simultaneously saving money on delivery fees. For instance, some of the popular home delivery services for online grocery shopping in Mexico are Walmart, Mercado Libre, Amazon, Chedraui, Superama and more.

The logistics and shipping expenses connected with online grocery shopping might be prohibitively expensive, discouraging users from using these services. Furthermore, some online grocery merchants in Italy offer a limited product choice compared to traditional brick-and-mortar stores, which might be a drawback for customers who prefer a greater variety of products. Furthermore, Italians have strong cultural ties to their local markets and frequently prefer to buy fresh goods in person. This can make it difficult for online food businesses to compete in traditional markets. Furthermore, trust difficulties regarding product quality and freshness, as well as payment security concerns can be a substantial hurdle for online grocery consumers in Italy. Furthermore, online grocery retailers face stiff competition from traditional supermarkets and discount stores, which can make it difficult to compete on price and maintain profitability.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.