Colombia Outdoor LED Displays Market Overview, 2028

The use of outdoor LED displays in Colombia started in the early 2000s, when the technology started to gain popularity in the country. At the time, LED displays were mostly used for advertising purposes in major cities such as Bogota, Medellin, and Cali. One of the earliest and most significant installations of outdoor LED displays in Colombia was the one at El Campin Stadium in Bogota. In 2001, the stadium installed a large LED display to broadcast live soccer matches, replays, and advertisements to the thousands of fans who attended the games. The installation was a significant milestone for LED display technology in the country and opened up new opportunities for its use in outdoor events. Outdoor LED displays have become more common in Colombia, and their use has expanded to other areas such as public spaces, shopping centres, and transportation hubs. Today, LED displays are a common sight in many Colombian cities and are used for a variety of purposes, such as advertising, entertainment, and information dissemination. In recent years, it has also been used in Colombia for cultural and artistic events such as light festivals and multimedia installations. These events have helped to showcase the versatility and creative potential of LED display technology and have helped to promote its use in new and innovative ways.

According to the research report "Colombia Outdoor LED Display Market Overview, 2028," published by Bonafide Research, the Colombia Outdoor LED Display Market was valued at above USD 120 Million in 2022. Colombia's economy has grown significantly in recent years, which has increased spending on public areas and infrastructure. Due to this, there is a rising need for outdoor LED displays for public information, entertainment, and advertising. The demand for advertising and public information displays in public places like parks, transportation hubs, and retail centres has increased as more people relocate to Colombian cities. In these situations, outdoor LED displays have emerged as an efficient means of informing a sizable audience. For cultural events like festivals, concerts, and exhibits, outdoor LED displays are becoming more popular in Colombia, a country with a rich cultural legacy. These occasions provide people a chance to exhibit their creativity and have promoted the usage of LED displays in novel and unique ways. Based on the mounted technology segment, this includes surface-mounted outdoor LED displays and individually mounted outdoor LED displays. Surface-mounted technology is more efficient in terms of space utilisation, which is particularly important for outdoor LED displays where space can be limited. SMT components are smaller and can be placed closer together, allowing for higher pixel densities and sharper images. In the future, individually mounted outdoor LED displays will grow at the highest CAGR rate.

There are several associations related to the outdoor LED display industry in Colombia, including ACIMLED, the Colombian Association of LED Industry and Technology, a non-profit organisation that aims to promote the use of LED technology in Colombia. ACIMLED brings together professionals, companies, and institutions from the LED industry to promote innovation, research, and development in the sector. ASOFONDOS, the Colombian Association of Outdoor Advertising Companies, is a trade association that represents companies involved in outdoor advertising, including those using LED displays. ASOFONDOS promotes best practises in the industry, provides support and training to its members, and advocates for policies that promote the growth and development of the sector. The Bogota Chamber of Commerce is a business association that provides support and resources to companies operating in Bogota, including those in the outdoor LED display industry. The CCB offers training, networking opportunities, and business development services to its members and advocates for policies that support the growth and competitiveness of businesses in the city. ARL, the Colombian Association of Risk and Work Safety, is an association that provides support and resources to companies to promote workplace safety. This association is particularly relevant to the outdoor LED display industry in Colombia, as the installation and maintenance of large displays can present safety risks to workers.

Based on colour display segments, these include full-colour display, tri-colour display, and monochrome display. Currently, full-colour displays have the highest market share in Colombia, and in the future, they will also grow at the highest CAGR rate. As the advertising industry in Colombia continues to shift towards digital media, there is a growing demand for outdoor LED displays that can deliver high-impact visual advertising. Full-colour LED displays are particularly well-suited for this purpose, as they can display full-motion video and dynamic graphics. Based on the application, the led billboard, perimeter led board, led mobile panel, led traffic lights, led video wall, and led matrix board In Colombia, led billboards cover the highest market share in the country. LED billboards may be put in high-traffic locations and are frequently large in size, making them extremely visible to a broad audience. They are now a well-liked option for businesses and advertisers trying to advertise their goods and services.

Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Colombia Outdoor LED Display market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mounted Technology
• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display
• Full Color Display
• Tri Color Display
• Monochrome Display

By Application
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Outdoor LED Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.