India Outdoor LED Displays Market Overview, 2028

The Outdoor LED display market of India is growing significantly. Increasing demand from various applications such as billboards is anticipated to drive the market. Key features such as environmental friendliness, durability, impact resistance, and energy efficiency are also anticipated to propel the growth of Outdoor LED display market. Furthermore, one of the main drivers of the outdoor LED display market in India is the increasing demand for advertising displays. Outdoor LED displays are becoming increasingly popular for advertising applications due to their high visibility, dynamic content capabilities, and ability to attract attention. LED displays are being used for advertising in a wide range of sectors, including retail, hospitality, transportation, and sports and entertainment. Another driver of the outdoor LED display market in India is the growing investments in infrastructure projects such as transportation hubs, airports, and sports stadiums. These projects often require large-scale displays to provide information and enhance the visitor experience. Additionally, the Indian government has launched several smart city initiatives, which are driving the demand for smart signage and digital displays in urban areas.

According to the research report "India Outdoor LED Display Market Overview, 2028," published by Bonafide Research, the India Outdoor LED Display Market is expected to grow at CAGR of 11.81% from 2023 to 2028. One of the primary reasons fueling the growth of the outdoor LED display market in India is urbanisation. With India's fast urbanisation, more people are moving to cities and metropolitan areas, driving up demand for digital signage and outdoor displays. As cities become more crowded and congested, outdoor LED displays provide a clear and compelling approach to delivering information and advertisements to a huge number of people. Furthermore, as India's urban areas develop, there is a growing demand for smart infrastructure and digital technology to help manage and optimise city services. Outdoor LED displays are being used in smart city initiatives throughout India to provide real-time traffic, weather, and other important data. They are also used to improve the tourist experience in public places, including parks, shopping malls, and transportation hubs. Based on technology type, the market is segmented into surface mounted and individually mounted. The surface mounted outdoor LED display is dominating the market and holds the highest market share of the market. Surface Mounted Technology allows to give an efficient and cost-effective manufacturing of LED display, as it requires less material and labor as compared to other individually mounted technology. Surface mounted technology allows for better heat dissipation and higher resolution displays, which are important for Outdoor LED display that need to operate in harsh weather conditions and provide clear visibility to a large audience.

There are some of advanced technology are used in Outdoor LED display some of them are Mini LED technology uses smaller LED chips than traditional LED displays, which allows for a higher pixel density and better color accuracy. This technology is being used in some outdoor LED displays in India to provide a more immersive viewing experience. Furthermore, 3D LED technology creates the illusion of depth and dimensionality by using multiple layers of LED screens. This technology is being used in India for outdoor advertising displays, digital signage, and entertainment events. In addition, there is increase in use tansparent LED, Transparent LED technology allows for images and videos to be displayed on a transparent screen, which can be installed on buildings or other structures. AR LED technology allows for virtual objects to be superimposed onto the real world through the use of a camera and LED display. This technology is being used in India for interactive outdoor advertising displays and entertainment events. This technology is being used in India for outdoor advertising displays and storefront displays.

Based on color display, the market is segmented into full color, Tri- color and monochrome display. Among them the Full color display has the highest market share and expected to dominate the market during the forecast period as well. Full-color displays are capable of displaying a wide range of colors, from basic colors such as red, green, and blue to more complex colors and shades, which makes them suitable for a variety of applications, including advertising, entertainment, and public information displays. Furthermore, advancements in LED technology have made full-color displays more affordable, reliable, and energy-efficient, which have further increased their popularity and adoption in the market. As a result, full-color displays have become the standard for outdoor LED displays, and their dominance is expected to continue in the future.

Based on application, the market is divided into the led billboard, perimeter led board, led mobile board, led traffic lights, led video wall, and led matrix board. The LED billboard is dominating the market of outdoor LED display in India. In India, digital billboards are the most popular type of billboards that use outdoor LED displays. Digital billboards are essentially large LED screens that display dynamic, high-resolution content such as images, videos, and animations. These billboards are typically installed in high-traffic areas such as highways, malls, airports, and public spaces, where they can capture the attention of a large audience and deliver highly engaging and interactive content. Digital billboards offer several advantages over traditional billboards. They can display multiple ads on a single screen, which allows for greater flexibility in terms of content scheduling and ad targeting. They also offer better visibility in low-light and high-contrast conditions, which makes them more effective at attracting attention and delivering impactful messaging.



Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Outdoor LED Display market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mounted Technology
• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display
• Full Color Display
• Tri Color Display
• Monochrome Display

By Application
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Outdoor LED Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.