Russia Eyewear Market Overview, 2028

Eyewear is an important accessory that is both functional and fashionable. In Russia, eyewear has played an important role in the lives of many people, not just as a means of improving vision but also as a fashion statement. Furthermore, one interesting trend in the Russian eyewear market is the increasing demand for locally made eyewear. Russian eyewear brands have been gaining popularity in recent years, with many consumers choosing to support local businesses. These brands offer unique designs and high-quality products at competitive prices, making them a popular choice among consumers. In addition to traditional eyewear, there has been an increasing demand for specialized eyewear in Russia. For instance, sports eyewear and safety eyewear are becoming more popular as people become more conscious of protecting their eyes during physical activity and work. Furthermore, with the increasing use of electronic devices, many people in Russia are turning to blue light-blocking glasses to protect their eyes from the harmful effects of blue light. This trend has led to an increase in the availability of blue light-blocking glasses in the Russian market. Moreover, due to the prevalence of bright lights in urban areas, anti-reflective coatings are popular among Russian consumers. These coatings reduce glare and reflections on the lens surface, improving visual clarity and comfort.

According to the research report "Russia Eyewear Market Overview, 2028," published by Bonafide Research, the Russia eyewear market is expected to add more than USD 700 Million by 2028. Spectacles continue to dominate the eyewear market in Russia. Spectacles are often preferred over contact lenses due to their affordability and ease of use. Contact lenses require proper cleaning and maintenance, which can be cumbersome for some consumers, while spectacles require minimal maintenance and can be easily replaced if damaged or lost. Furthermore, another significant factor driving the demand for spectacles in the Russian market is the increasing use of digital devices and prolonged screen time, which has been linked to the development of myopia and other vision problems. As a result, many consumers are opting for spectacles with blue-light-blocking lenses, which help reduce the strain on the eyes and prevent the development of vision problems. Contact lenses have also witnessed significant growth in recent years. Contact lenses offer several advantages over spectacles, including a wider field of vision, improved comfort, and no fogging or reflections. As a result, they are becoming increasingly popular among younger consumers who prioritize aesthetics and convenience. Additionally, spectacles are often worn by people of all ages, including children, adults, and seniors, making them a versatile and widely accepted option for vision correction in Russia.

Based on distribution channel, the market is divided into hypermarkets, supermarkets, optical stores, franchises, online retailers, and others. Among them, optical stores will have the highest market share in 2022. Optical stores employ trained professionals who can provide expert advice to customers on the best eyewear products to suit their needs. This helps customers make informed decisions about their purchases. For instance, some popular optical stores in Russia include L'Etoile, Podium Market, Ochkarik, Vision Express, Optic City, Optic Land, Optica, OpticZone, Pro-Vision, Vistalia, and more. Furthermore, the Russian eyewear market based on distribution channel shows that online has the highest CAGR. Online eyewear retailers often offer a wider range of products than traditional optical stores, including a variety of brands, styles, and colours. This makes it easier for consumers to find exactly what they are looking for. For instance, there are several online platforms for eyewear in Russia, including Lensmaster, Ochkov, OpticZone, Visionlab, Firmaoptika, Ochkarik, Ottika, Lensmarket, Gvozdimed, 4glaza, and more.

Based on price range, the market is divided into three segments: low, medium, and premium. The medium price range has the highest market share. This is due to several factors, including changing consumer preferences, increasing disposable income, and the availability of a wide range of medium-priced eyewear options. Moreover, as consumers become more conscious of the importance of eye health and the benefits of wearing eyewear, they are willing to invest in high-quality products that provide adequate protection for their eyes. However, the premium segment has the highest CAGR during the forecast period due to several factors, including increasing disposable income, a growing awareness of eye health, and a shift in consumer preferences towards high-quality and fashionable eyewear products.

The famous Russian writer Vladimir Nabokov was an avid collector of eyeglasses and often included detailed descriptions of his characters' eyewear in his novels. Russian artists like Kazimir Malevich and Natalia Goncharova have also included eyewear in their artwork. Furthermore, there has been a rise in independent eyewear designers in Russia, creating unique and innovative frames. Some notable designers include Alexey Kiselev, Ksenia Chernykh, and Ivan Poddubny. Moreover, rimless eyeglasses, where the lenses are held in place by small screws or clips, are a popular choice among Russian consumers. These glasses are lightweight and minimalistic, making them a fashionable and functional option. In addition, from pop stars like Alla Pugacheva to fashion icons like Miroslava Duma, eyewear is a popular accessory among Russian celebrities and influencers. Furthermore, traditional Russian clothing, such as the kokoshnik headdress and sarafan dress, often features eyeglasses attached to chains or ribbons. These glasses were both functional and fashionable, and they were worn by women of all social classes. In addition, the town of Bezhetsk, located in the Tver region of Russia, has a long history of producing handmade eyewear. The town's artisans are known for creating frames using traditional techniques and materials like wood and leather.



The Russian government imposes high import tariffs on many foreign goods, including eyewear. This can make it difficult for international eyewear brands to compete with local manufacturers and retailers. Furthermore, as with many other industries, the sale of counterfeit products has harmed the Russian eyewear market. This can not only harm the reputation of legitimate eyewear brands but also pose a risk to consumers, who may unknowingly purchase products that do not meet safety standards. Moreover, while eye care is widely available in urban areas, those living in rural or remote regions of Russia may have limited access to eye doctors and optometrists. This can result in a lack of awareness of eye health issues and lower demand for eyewear products. In addition, while there are many eyewear brands and products available in Russia, there may be limited investment in research and development to drive innovation in the industry. This can limit opportunities for growth and evolution in the market.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia Eyewear market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spectacles
• Sunglasses
• Contact Lenses
• Other Product Type (Eye Care)

By Distribution Channel:
• Hypermarket and Supermarket
• Speciality Stores ( Optical Stores )
• Franchises/ Company outlets
• Online stores
• Others (Hospitals & Clinics)

By Gender:
• Men
• Women
• Unisex
• Kids

By Price Range:
• Premium
• Medium
• Low

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.