Italy Eyewear Market Overview, 2028

Italian eyewear is renowned for its exceptional style and fashion-forward designs. Italian eyewear brands are famous for their bold and unique frames that reflect the latest fashion trends. These frames are often characterized by sleek lines, elegant curves, and intricate detailing that create a sophisticated and refined look. Furthermore, Italian eyewear designers take great pride in creating frames that are not only beautiful but also functional. They are known for using innovative materials and construction techniques to create lightweight and durable frames that can withstand the rigors of everyday wear. This focus on functionality is evident in the design of Italian frames, which often feature adjustable nose pads, flexible temples, and ergonomic shapes that ensure a comfortable fit. Moreover, the Italian sense of style is also reflected in the use of colour in their eyewear designs. Italian eyewear designers are known for using bold and vibrant colours to create frames that are striking and attention-grabbing. From bright reds and oranges to deep blues and greens, Italian eyewear designers are not afraid to experiment with color to create a unique and stylish look. In addition, many Italian frames feature intricate patterns, textures, and embellishments such as Swarovski crystals, precious metals, and exotic materials like horn and wood. According to the research report "Italy Eyewear Market Overview, 2028," published by Bonafide Research, the Italy Eyewear market is projected to reach market size more than USD 3 Billion by 2028. The Italian eyewear market is driven by innovation and technology. Italian manufacturers are constantly developing new materials and production techniques to improve the performance and comfort of their frames. This has led to the development of new technologies such as flexible frames, polarized lenses, and anti-reflective coatings. Furthermore, the ageing population in Italy has also contributed to the growth of the eyewear market. As people age, their eyesight often deteriorates, and they require corrective lenses. The growing ageing population has led to an increase in demand for prescription eyewear, which has fueled the growth of the industry. Moreover, the Italian eyewear market is also seeing an increased focus on health and wellness, with many companies offering products that are designed to protect eyes from harmful UV rays and blue light emitted by digital screens. This trend is driven by growing concerns about the effects of digital devices on eye health. In addition, there is an increasing awareness of and demand for sustainable and eco-friendly products, including eyewear. Italian eyewear manufacturers are responding to this trend by incorporating sustainable materials into their products, such as recycled plastic, bamboo, and wood. Some companies are also implementing sustainable production processes, such as using solar power and reducing waste.

The medium-price segment in the Italy eyewear market has the highest market share. The medium price range offers a balance between affordability and quality. Consumers are willing to pay a little extra for eyewear products that are durable, comfortable, and offer good visual clarity, but they don't want to overspend. On the other hand, the premium price range in the Italy eyewear market is expected to experience a high CAGR during the forecast period due to the fact that many consumers are looking for eyewear products that reflect their personal style and social status and are willing to pay a premium for luxury products that offer exclusivity and prestige. In Italy, spectacles have the highest market share among all eyewear product types. This is due to several factors, including the country's ageing population, the high incidence of vision disorders, and a strong culture of fashion and design. Furthermore, Italy is renowned for its fashion and design industry, which has contributed to the popularity of spectacles as a fashion accessory. Many Italian eyewear brands are known for their stylish and unique designs, and Italian consumers place a high value on aesthetics and fashion when selecting their eyewear. However, contact lenses are expected to have the highest CAGR during the forecast period. One of the primary drivers of the growth of contact lenses in Italy is increasing consumer awareness about the benefits of contact lenses, such as improved vision and greater comfort during physical activity. Moreover, contact lenses can offer greater flexibility and convenience compared to prescription eyeglasses, particularly for those who lead an active lifestyle or prefer a more natural appearance. Additionally, spectacles are often worn by people of all ages, including children, adults, and seniors, making them a versatile and widely accepted option for vision correction in Italy. Based on distribution channel, the market is divided into hypermarkets, supermarkets, optical stores, franchises, online retailers, and others. Among them, optical stores will have the highest market share in 2022. Optical stores employ trained professionals who can provide expert advice to customers on the best eyewear products to suit their needs. This helps customers make informed decisions about their purchases. For instance, some popular optical stores in Italy include Salmoiraghi & Vigan, Luxottica, Ottica Avanzi, GrandVision, VisionOttica, Ottica Veneta, Optissimo, Ottica Saccottini, Ottica Lauriola, Ottica Mantovani, and more. Furthermore, the Italian eyewear market based on distribution channel shows that online has the highest CAGR. Online eyewear retailers often offer a wider range of products than traditional optical stores, including a variety of brands, styles, and colours. This makes it easier for consumers to find exactly what they are looking for. For instance, there are several online platforms for eyewear in Italy, including SmartBuyGlasses, Mister Spex, Ottica SM, Otticanet, Vision Direct, GlassesNow, GlassesOnWeb, Ottica Di Bella, Ottica Iorio, and Edel-Optics. In Italy, there are several eyewear organisations that play an important role in the industry, including the National Association of Italian Optical Goods Manufacturers, a trade organization that represents Italian eyewear manufacturers. ANFAO promotes the interests of the industry and provides support to its members. Furthermore, the Milan International Optical Fair is one of the largest eyewear trade shows in the world, attracting exhibitors and visitors from around the globe. The event showcases the latest trends and innovations in the industry. Moreover, the Italian Trade Agency is a government organization that promotes Italian exports, including eyewear. ITA provides support to Italian eyewear companies looking to expand into international markets. In addition, the Italian Eyewear Group is a consortium of Italian eyewear companies that work together to promote the industry and share resources. GAI members collaborate on research and development, marketing, and other initiatives to drive growth and innovation in the industry. Start-ups: • Zeroundici: This start-up specializes in 3D printing technology for eyewear, allowing for highly customizable and personalized frames. Zeroundici uses innovative materials and designs to create eyewear that is both functional and fashionable. • W-eye: This start-up produces eyewear made from recycled plastic and other sustainable materials. The company is committed to reducing its environmental impact while still producing stylish and high-quality products. • I-AM: This start-up produces smart eyewear that combines technology with fashion. Its products include glasses that can monitor the wearer's health and fitness, as well as augmented reality glasses for gaming and other applications. • WeAreEyes: This start-up produces eyewear that is customizable and personalized, allowing customers to choose the frame shape, color, and other features. The company uses innovative materials and production methods to create unique and stylish eyewear. Considered in this report • Geography: Italy • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Aspects covered in this report • Italy Eyewear market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Spectacles • Sunglasses • Contact Lenses • Other Product Type (Eye Care) By Distribution Channel: • Hypermarket and Supermarket • Speciality Stores ( Optical Stores ) • Franchises/ Company outlets • Online stores • Others (Hospitals & Clinics) By Gender: • Men • Women • Unisex • Kids By Price Range: • Premium • Medium • Low The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.