Japan Eyewear Market Overview, 2028

Japan has a long history of eyewear production, dating back to the 18th century. One of the oldest and most well-known eyewear companies in Japan is Masunaga Optical, which has been in business since 1905. Furthermore, in Japan, eyewear is not only seen as a functional item but also as a fashion accessory. Many people own multiple pairs of glasses and coordinate them with their outfits. Moreover, Japanese eyewear brands are known for their quality craftsmanship and attention to detail. Some of the most popular Japanese eyewear brands include JINS, ZOFF, and OWNDAYS. Furthermore, as more people spend time in front of screens, blue light-blocking glasses have become a popular trend in Japan. These glasses are designed to reduce eye strain and improve sleep by filtering out the blue light emitted by electronic devices. In addition, Japan is known for its innovation in the eyewear industry, with many companies investing in research and development to create new products and technologies. For instance, Japanese researchers are currently exploring the use of smart glasses that can monitor blood glucose levels and other health indicators. In addition, in Japan, eyewear manufacturers are required to comply with the Japanese Industrial Standards (JIS) for eyeglasses, which are regulated by the Ministry of Economy, Trade, and Industry (METI). The JIS standards cover various aspects of eyewear, including lens quality, impact resistance, durability, and safety. Furthermore, in addition to the JIS standards, some manufacturers also seek certifications from independent organisations such as the International Organization for standardization (ISO) and the European Committee for Standardizations (CEN) to demonstrate their commitment to quality and safety standards on a global scale.

According to the research report "Japan Eyewear Market Overview, 2028," published by Bonafide Research, the Japan eyewear market is projected to reach market size more than USD 3 Billion by 2028. Spectacles have the highest market share in the Japanese eyewear market based on product type. Japan has one of the world's oldest populations, and as people age, they tend to experience a decline in vision. This has created a significant demand for spectacles among the elderly population, who make up a significant proportion of the country's consumer base. Furthermore, according to a study by the Japanese Society of Ophthalmology, the prevalence of myopia (nearsightedness) among schoolchildren in Japan is higher than in other countries. This has created a significant demand for spectacles among young people, who require corrective lenses to see clearly. There is a significant demand for cosmetic contact lenses in Japan, particularly among young people who want to change the colour or appearance of their eyes. These lenses are available in a range of colours and patterns, and their popularity is driving growth in the contact lens market. Furthermore, Contact lenses are becoming increasingly popular in Japan because they offer greater convenience and comfort than traditional spectacles. They do not fog up or fall off during physical activities, and they do not interfere with the appearance of the face. They also provide better peripheral vision and do not create a sense of disorientation, making them ideal for sports and other activities.

In the Japanese eyewear market, based on distribution channels, optical stores have the highest market share. Optical stores in Japan are staffed with highly trained and knowledgeable optometrists and opticians who can provide professional advice and guidance on vision correction options. This expertise is highly valued by Japanese consumers, who tend to priorities quality and accuracy in their eyewear purchases. For instance, some popular optical stores for eyewear in Japan include JINS, Megane Top, OWNDAYS, Zoff, Paris Miki, Oh My Glasses, Eyemirror, Tokyo Megane, Nishimura, Sanki, and Others. Furthermore, online channels provide consumers with a convenient and accessible way to purchase eyewear products from the comfort of their own homes. This has become increasingly important in Japan due to the ageing population and the growing popularity of e-commerce platforms. For instance, there are several online platforms in Japan where eyewear products are sold, including Amazon Japan, Rakuten, Yahoo Shopping Japan, Zozo Town, Isetan Mitsukoshi Holdings, Brand Avenue, LOCONDO, Mercari, Fril, OZ Mall, and others.

Based on Priced Range, the medium-price segment dominates the Japan eyewear market. The medium price range strikes a balance between affordability and quality. Consumers are willing to pay a little more for eyewear that is durable, comfortable, and provides good visual clarity, but they do not want to overspend. On the other hand, the premium price range in the Japan eyewear market is expected to experience a high CAGR during the forecast period due to the fact that many consumers are looking for eyewear products that reflect their personal style and social status and are willing to pay a premium for luxury products that offer exclusivity and prestige.

One of the major events for the eyewear industry in Japan is the Tokyo International Optical Fair. This event is held annually and is the largest optical trade fair in Asia, attracting exhibitors and visitors from around the world. The fair showcases the latest eyewear designs and technologies from leading brands and manufacturers. Another notable event is the International Optical Exhibition in Osaka, which is held biennially and focuses on the latest trends and innovations in the eyewear industry. In addition to these trade shows, there are also various fashion events and exhibitions in Japan where eyewear is showcased as a key accessory and fashion item. For instance, the Tokyo Fashion Week and the Kobe Fashion Week often feature eyewear designers and brands alongside clothing designers.



Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Eyewear market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spectacles
• Sunglasses
• Contact Lenses
• Other Product Type (Eye Care)

By Distribution Channel:
• Hypermarket and Supermarket
• Speciality Stores ( Optical Stores )
• Franchises/ Company outlets
• Online stores
• Others (Hospitals & Clinics)
By Gender:
• Men
• Women
• Unisex
• Kids

By Price Range:
• Premium
• Medium
• Low

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.