Philippines Skin Care Market Overview, 2028

In the Philippines, the sun is often intense, and as such, there is a strong cultural emphasis on protecting the skin from the sun's harmful rays. Sunscreens, hats, and clothing that provide UV protection are all commonly used to prevent sun damage and maintain healthy, youthful-looking skin. Furthermore, many Filipinos prefer natural ingredients in their skincare products, as traditional remedies and herbal medicines have been used for generations to address various skin concerns. Ingredients like coconut oil, papaya, and calamansi are popular choices for natural skincare products. Moreover, beauty pageants are a significant cultural phenomenon in the Philippines, and the pressure to look and feel beautiful is high. This has led to a booming beauty industry in the country, with a particular focus on skincare products and treatments that promise to deliver glowing, flawless skin. In addition, Korean beauty products and trends have become incredibly popular in the Philippines in recent years, driving demand for products like sheet masks, essences, and serums. Many local brands have also adopted Korean-inspired formulations and marketing strategies to appeal to consumers. Furthermore, with the rise of social media and beauty influencers, more Filipinos are becoming aware of the importance of skincare and the benefits of using high-quality products. This has led to increased demand for skincare products and a greater willingness to invest in skincare routines and treatments.

According to the research report," Philippines Skin Care Market Overview, 2028" published by Bonafide Research, the market is projected to grow at a significant rate by 2028. The market is segmented into various product types, including face care, body care, and lip care. In many urban areas, the Philippines have issues with air pollution and other environmental factors that can damage the skin. Consumers are increasingly looking for facial skincare products that can help combat these effects and keep their skin looking healthy. Like in many other countries, social media has had a significant impact on the beauty industry in the Philippines. Beauty influencers and celebrities often promote facial skincare products on platforms like Instagram and YouTube, leading to increased demand for popular and trendy products. However, based on face care the market is divided into Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. The Philippines has a tropical climate with high levels of sun exposure throughout the year. This means that people are at risk of sun damage and skin cancer, making sun care products an essential part of their skincare routine. Furthermore, the Philippines are a country with a lot of outdoor activities, such as beach trips, hiking, and water sports. These activities often involve prolonged sun exposure, making sun care products an important part of sun protection. Moreover, the Philippines are known for its beautiful beaches and sunny climate, which attract a large number of tourists every year. This has created a significant demand for sun care products, both from local residents and from tourists visiting the country.

According to the report, based on lip care the market is divided into lip balms, lip scrubs, lip masks, lip oil and others. Many consumers in the Philippines are becoming more conscious of the ingredients in the products they use and are looking for lip care products made with natural and organic ingredients. This has led to a rise in the popularity of lip balms and other lip care products that use plant-based ingredients like coconut oil, shea butter, and beeswax. Furthermore, many consumers in the Philippines lead busy lifestyles and want lip care products that can provide long-lasting hydration and protection. Lip oils and other lip care products with moisturising properties are becoming increasingly popular as they can provide longer-lasting hydration than traditional lip balms. However, based on body care the market is divided into Body lotions, body wash and others. Consumers in the Philippines are becoming more aware of the importance of maintaining healthy skin, which has led to a growing demand for body care products that offer skin-nourishing benefits. Many body lotions now contain ingredients like vitamins, antioxidants, and hyaluronic acid, which can help improve skin health and prevent dryness. Furthermore, many consumers in the Philippines are concerned about the environmental impact of the products they use and are looking for body care products with eco-friendly packaging. This has led to a rise in the popularity of products with recyclable or biodegradable packaging materials.

In general, mass-market skin care products are less expensive than premium brands. This makes them more accessible to a broader range of consumers, including those with limited budgets for skin care. In a country like Philippines, where consumers are price sensitive, affordability is a major factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products can be found in a variety of retail locations, including drugstores, supermarkets, and discount stores. As a result, they are easily accessible to customers who prefer to buy products in person rather than online. Furthermore, premium skin care products are frequently marketed as exclusive and luxurious, creating an aspirational appeal for consumers. Packaging, branding, and advertising reinforce this image by conveying a sense of prestige and sophistication.

Based on distribution channel, Specialty retail stores often employ knowledgeable and trained staff who can provide expert advice and personalized service to customers. This can be particularly important for skin care products, as consumers may have specific needs and concerns that require tailored recommendations and guidance. Furthermore, some popular skin care specialty retail stores in Philippines include Watsons, The Body Shop, Innisfree, Lush, Kiehl's, The Face Shop, Skinfood, Beauty Bar, Tony Moly, Sephora and more. In addition, online retail channels offer easy access to international skin care products that may not be available in physical stores, giving customers more options to choose from.

Considered in this report
• Geography: Philippines
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Philippines Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By category
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex
By price range
• Mass
• Premium
By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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