Thailand Skin Care Market Overview, 2028

Thailand is a country renowned for its rich culture, stunning landscapes, and delicious cuisine. It is also home to a thriving beauty industry, with many Thai brands gaining popularity worldwide. One of the most significant factors contributing to Thailand's skincare industry's growth is the abundance of natural resources. Thailand is blessed with an abundance of natural ingredients that have been used for centuries in traditional medicine and skincare practises. From coconut oil to turmeric to aloe vera to papaya, these natural ingredients have numerous skin benefits. Furthermore, one of the most popular Thai skincare brands is Harnn, which uses traditional herbal knowledge to create skincare products that are both effective and luxurious. Harnn's products use natural ingredients such as rice bran oil, lotus flower extract, and jasmine oil to provide nourishing and rejuvenating effects. Another well-known brand is Siam Botanicals, which creates organic skincare products using locally sourced ingredients such as lemongrass, kaffir lime, and ginger. Like in many other parts of the world, sheet masks have become a popular skincare trend in Thailand. Many Thai brands offer sheet masks with a variety of natural ingredients, such as honey, green tea, and cucumber.

According to the research report," Thailand Skin Care Market Overview, 2028" published by Bonafide Research, the market is projected to grow at a significant rate by 2028. As the Thai economy has grown in recent years, so has the disposable income of Thai consumers. This has allowed more people to invest in skincare products and treatments. Furthermore, there has been a growing awareness of beauty and personal care in Thailand, with consumers becoming more knowledgeable about the benefits of skincare and seeking out high-quality products and treatments. Moreover, Thailand is known for its medical tourism industry, with many international visitors coming to the country for cosmetic procedures and treatments. This has helped to drive demand for high-quality skincare products and treatments. Moreover, Thailand's population is becoming increasingly urbanized, with more people living in cities than ever before. Urban dwellers are more likely to be exposed to air pollution, which can have a negative impact on skin health. This has led to an increased demand for skincare products that can protect against environmental damage. In addition, celebrity endorsements are a popular marketing strategy in Thailand, with many skincare brands partnering with well-known actors, models, and influencers to promote their products. These endorsements can be highly effective in driving demand for specific brands and products.

Based on the report, the market is segmented into various product types, including face care, body care, and lip care. Among them, body care dominates the skin care product type market. Body care products are often used as part of a daily self-care routine, with many people enjoying the ritual of applying lotion or body oil after a bath or shower. This has led to the popularity of scented body care products, which can provide a relaxing and luxurious experience. However, based on body care the market is divided into body lotion, body wash and others. Body wash products are very convenient to use, especially for people who have busy lifestyles or do not have access to a bathtub. They can be applied quickly and easily in the shower, making them a popular choice for those who are short on time. Furthermore, many body washes in Thailand are infused with aromatic scents such as jasmine, lemongrass, and coconut. These fragrances are popular in Thai culture and are often associated with feelings of relaxation and well-being.

Based on Face Care, the market is divided into Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. Thailand has a tropical climate, which means that it can be hot and humid for much of the year. This can lead to increased oil production and cause the skin to become clogged and congested. Using a facial mask can help to deep-cleanse the skin and remove impurities, leaving it feeling refreshed and revitalized. However, sheet masks are a type of facial mask that is made from a thin sheet of material, such as cotton or cellulose that is saturated with a serum or other active ingredients. They are typically left on the skin for 10–20 minutes and then removed, leaving the skin feeling hydrated and refreshed. Based on lip care, the market is divided into lip balms, lip scrubs, lip masks, lip oils, and others. In Thailand, beauty and skincare are highly valued, and there are many traditional practises that involve the use of masks and other skincare products. Using a lip mask can be a way to connect with these cultural traditions and to take care of oneself in a holistic way. Furthermore, inked lip masks are becoming more popular in Thailand, as they can provide both skincare benefits and a pop of colour to the lips. Tinted lip masks can be a great way to add some colour to the lips while also keeping them hydrated and healthy. Moreover, with the growing demand for ethical and sustainable beauty products, many lip masks in Thailand are now vegan and cruelty-free. This means that they are free of animal-derived ingredients and have not been tested on animals.

In general, mass-market skin care products are less expensive than premium brands. This makes them more accessible to a broader range of consumers, including those with limited budgets for skin care. In a country like Thailand, where consumers are price sensitive, affordability is a major factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products can be found in a variety of retail locations, including drugstores, supermarkets, and discount stores. As a result, they are easily accessible to customers who prefer to buy products in person rather than online. Furthermore, premium skin care products are frequently marketed as exclusive and luxurious, creating an aspirational appeal for consumers. Packaging, branding, and advertising reinforce this image by conveying a sense of prestige and sophistication. According to the report, based on distribution channel the market is divided into specialist retail stores, supermarket/hypermarket, convenience stores, online retails channels and others. Hypermarkets and supermarkets are convenient for consumers as they can purchase skincare products along with other household products in one place. They offer a one-stop-shop solution for consumers. For instance, some of the popular hypermarkets and supermarkets in Thiland where skincare products are sold include Tesco Lotus, Big C, Tops Supermarket, Central Food Hall, Gourmet Market, Villa Market, MaxValu, Makro, 7-Eleven, Family Mart and more.



Social media has had a significant impact on the skincare market in Thailand, as beauty influencers and bloggers are using platforms such as Instagram and YouTube to promote skincare products and trends. With the growing popularity of social media, beauty influencers have become an important factor in the purchasing decisions of Thai consumers. Furthermore, Thai beauty influencers, such as Pearypie and Ploychompoo, have a significant following on social media and are known for promoting Thai skincare and beauty brands. Their influence has helped popularize Thai beauty products and trends around the world. However, Thailand hosts a variety of fashion and beauty events throughout the year, including the Bangkok International Fashion and Leather Fair and the Bangkok Beauty Show. These events showcase the latest trends and innovations in the skincare industry and help to generate excitement and interest among consumers.

Considered in this report
• Geography: Thailand
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Thailand Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By category
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.