Indonesia Skin Care Market Overview, 2028

Skin care is an important part of Indonesian culture, with a long history of traditional beauty practises that have been passed down through generations. The Indonesian culture values natural beauty and emphasizes the importance of taking care of one's skin to maintain a healthy and youthful appearance. Furthermore, Indonesian women have been using natural ingredients such as turmeric, pandan leaves, and coconut oil to enhance their beauty for centuries. These ingredients are known for their moisturizing, healing, and anti-ageing properties. For example, turmeric has been used to brighten and even out skin tone, while pandan leaves are believed to help reduce acne and inflammation. Moreover, Indonesian skin care practises often involve a multi-step process that includes cleansing, toning, moisturising, and applying sunscreen. This is because the country's hot and humid climate can cause the skin to become oily and prone to acne, making it important to keep the skin clean and hydrated. In addition, one of the most popular traditional Indonesian beauty practises is the use of lulur, a body scrub made from a mixture of rice powder, turmeric, and other natural ingredients. Lulur is often used by brides before their wedding day to achieve soft, smooth, and glowing skin. For instance, the Batak tribe in North Sumatra is known for their use of traditional herbs and spices for skin care, such as ginger, lemongrass, and pandan leaves. Meanwhile, the Balinese culture emphasizes the importance of natural ingredients like coconut oil and aloe vera in their skin care routines.

According to the research report," Indonesia Skin Care Market Overview, 2028" published by Bonafide Research, the market is projected to grow at a significant rate by 2028. Indonesian consumers are becoming more health-conscious and aware of the potential harmful effects of synthetic chemicals in skin care products. As a result, there has been a shift towards natural and organic skin care products that are perceived as safer and more environmentally friendly. Furthermore, as Indonesia's population ages, there is a growing demand for anti-ageing skin care products that can help combat wrinkles, fine lines, and other signs of ageing. Brands are responding to this demand by developing products that contain ingredients such as retinol, vitamin C, and collagen. Moreover, Indonesian consumers are becoming more conscious of their environmental impact and are seeking out skin care products that are sustainable and eco-friendly. Brands are responding to this trend by using recyclable packaging, sourcing natural and organic ingredients, and reducing their carbon footprint. In addition, Indonesia's booming tourism industry has also contributed to the growth of the skin care market. Tourists from around the world visit the country and are exposed to Indonesian beauty practises, leading to an increase in demand for traditional and natural skin care products. Furthermore, the popularity of Korean beauty (K-beauty) has also influenced the Indonesian skin care market, with many consumers adopting the popular multi-step skincare routines and using K-beauty products. This has led to the emergence of local brands that offer K-beauty-inspired products and formulations.

Based on the report, the market is segmented into various product types, including face care, body care, and lip care. The face care segment includes a wide range of anti-ageing products that are designed to reduce the appearance of wrinkles, fine lines, and age spots. As the population in Indonesia ages, there is a growing demand for products that can help maintain a youthful appearance. Moreover, with growing awareness about the importance of maintaining healthy skin; consumers are increasingly investing in facial care products. They are becoming more aware of the benefits of using quality face care products, which can help to improve skin health, prevent acne and other skin conditions, and reduce the signs of ageing. With a growing middle-class population in Indonesia, consumers are increasingly able to afford higher-priced face care products. This has led to an increase in demand for premium face care products that offer higher quality and better results. However, Based on Face Care, the market is divided into Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. Indonesians typically have busy lifestyles that involve exposure to pollutants and dirt. This can lead to a build-up of dirt and oil on the skin, making it essential to use facial washes and cleansers to maintain good skin hygiene. Furthermore, Indonesia has a hot and humid climate, which can cause skin to become oily and prone to breakouts. Facial washes and cleansers can help to remove excess oil and impurities from the skin, helping to prevent breakouts and keep the skin looking fresh and clean.

In Indonesia, the market is divided into Body lotions, body wash and other products like Body Oil, Body Powder. Body lotions are one of the most popular categories of skin care products in Indonesia. They are designed to moisturize and hydrate the skin, leaving it soft and smooth. Many body lotions in Indonesia contain natural ingredients such as coconut oil, shea butter, and aloe vera, which are believed to have moisturizing and healing properties. Furthermore, Body wash is another popular category of skin care products in Indonesia. They are designed to cleanse the skin, removing dirt and impurities. Many body washes in Indonesia contain natural ingredients such as tea tree oil, eucalyptus, and lavender, which are believed to have cleansing and soothing properties. Furthermore, based on lip care, the market is divided into lip balms, lip scrubs, lip masks, lip oils, and others. Indonesia has a hot and humid climate, which can cause dryness and chapping of the lips. Lip balms can help to moisturize and protect the lips, preventing them from becoming dry and cracked.

Based on Price Rang, Mass-market skin care products are generally more affordable than premium brands. This makes them accessible to a wider range of consumers who may have limited budgets for their skin care needs. In a country like Indonesia, where price sensitivity is high among consumers, affordability is a significant factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products are widely available in many retail outlets, including drugstores, supermarkets, and discount stores. This makes them easily accessible to consumers who prefer to purchase products in person rather than online. In addition, Premium skin care products are often marketed as exclusive and luxurious, which creates an aspirational appeal for consumers. This image is reinforced by packaging, branding, and advertising that convey a sense of prestige and sophistication.



Based on distribution channel, Specialty retail stores often employ knowledgeable and trained staff who can provide expert advice and personalized service to customers. This can be particularly important for skin care products, as consumers may have specific needs and concerns that require tailored recommendations and guidance. Furthermore, some popular skin care specialty retail stores in Indonesia include Sociolla, Watsons, Guardian, Sephora, The Body Shop, Innisfree, Etude House, Laneige, SK-II Boutique Spa, L'Occitane. In addition, online retail channels offer easy access to international skin care products that may not be available in physical stores, giving customers more options to choose from.

Halal certification ensures that a product is free from any substances or ingredients that are considered haram (forbidden) in Islam, such as alcohol and certain animal-derived ingredients. Many Indonesians consider halal certification to be an important factor when choosing skin care products, as it reflects their religious and cultural beliefs. Furthermore, to meet this demand, many international and local skin care brands in Indonesia are now offering halal-certified products. Some international brands have even developed specific product lines for the Indonesian market that are halal-certified. In addition, there are several halal certification bodies in Indonesia that provide certification services for skin care and other consumer products. These organisations conduct audits and inspections to ensure that products meet the strict requirements for halal certification. Furthermore, the Indonesian government has also recognized the importance of halal certification and has implemented regulations requiring all food and consumer products sold in the country to be halal-certified by 2022. This has further boosted the demand for halal-certified skin care products in Indonesia.

Considered in this report
• Geography: Indonesia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Indonesia Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By category
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)
By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.