Colombia Skin Care Market Overview, 2028

Colombia is a growing market for skin care products, with a large and diverse consumer base. The country's beauty industry is growing rapidly, driven by a number of factors, including a growing middle class, increased awareness of health and wellness, and a greater focus on personal grooming and appearance. The growing emphasis on natural and organic goods is one of the major factors driving Colombia's skin care market. The advantages of employing natural and organic ingredients in skin care products are coming to the attention of consumers, who are prepared to pay a premium for goods that are devoid of dangerous chemicals and artificial additives. The market's expanding demand for anti-aging products is another significant driver. Consumers are increasingly looking for goods that can keep them looking young because of the ageing population and growing knowledge of the value of skin care in preventing the indications of ageing. The market also faces several challenges. One of the main challenges is the lack of regulatory oversight in the industry, which can lead to the sale of counterfeit and substandard products. Additionally, the market is highly competitive, with a large number of domestic and international players vying for market share. As a result, companies must differentiate themselves through innovative products and effective marketing strategies in order to succeed in this dynamic market.

According to the research report, "Colombia Skin Care Market Overview, 2028" published by Bonafide Research, The Colombia Skin Care market was valued at more than USD 1 Billion in 2022. In terms of development, there has been a trend towards the use of natural and organic ingredients in skin care products, as consumers are increasingly concerned about the environmental impact of the products they use. This has led to the development of a range of products that are free from harmful chemicals and are made from natural ingredients such as botanical extracts, essential oils, and plant-based ingredients. And there has been a growing interest in men's skin care products in Colombia, with many men now taking an active interest in their skin health and appearance. This has led to the development of a range of men's skin care products that target specific concerns such as razor burn, acne, and aging. One of the main drivers is the growing demand for natural and organic products. Consumers are increasingly concerned about the ingredients in their skin care products and are looking for products that are free from harmful chemicals. And the growth of e-commerce and social media has also had a significant impact on the skin care market in Colombia, as consumers are increasingly turning to online channels for purchasing skin care products and for researching and sharing information about products and brands. Colombia is known for its use of natural ingredients in skin care products, and one of the most famous treatments is the coffee scrub. Coffee is grown extensively in Colombia, and its ground beans are used in a scrub to exfoliate the skin, improve circulation, and reduce the appearance of cellulite. Other natural ingredients used in Colombian skin care treatments include cocoa, coconut oil, avocado, and aloe Vera. These ingredients are believed to have nourishing and hydrating properties that benefit the skin. Additionally, some Colombian skin care treatments incorporate traditional healing practices of indigenous communities, such as the use of plant extracts and herbs.

The Colombia skin care market is segment into three portions, face care, body care and lip care. The availability of a wide range of face care products in different formats, such as creams, face wash cleanser, tonner, sun care, serums, and masks, is further boosting the growth of this segment in the Colombian skincare market. The presence of various international and local brands that offer face care products has also contributed to the growth of the market. Due to the country's sunny climate, Colombian customers may favour natural or organic components in their face care products, and there may be an emphasis on items that address hyperpigmentation or sun damage.

Body care is a significant segment in the skin care market of Colombia. Colombian consumers are becoming increasingly interested in body care products that offer specific benefits beyond basic moisturizing. Body lotions, oils, and creams are among the most popular products, with ingredients such as aloe Vera, shea butter, and coconut oil being in high demand. Another growing trend in the body care segment is the use of exfoliates, such as body scrubs and brushes, to remove dead skin cells and improve skin texture. Products that target specific areas, such as cellulite or stretch marks, are also gaining popularity. For these reason body care is dominating the market. Body care provides the various types of the products like; body lotion, body wash, body oil, body powder and many more.

According to the current scenario body lotion is dominating the market and the body oil or body powder is a growing market for the future. Body lotion is a crucial component of Colombian skincare regiments since it moisturizes and nourishes the skin. Body lotion can help keep the skin hydrated and prevent it from becoming dry, cracked, or flaky because the environment in Colombia can be hot and muggy, which can make the skin become dry. Furthermore, Shea Butter, Aloe Vera, and Vitamin E, which have nourishing and anti-inflammatory characteristics and can aid to soothe and protect the skin, are frequently used in the formulation of body lotions in Colombia. The fact that body lotions have a variety of aromas and can be used as fragrances adds to their appeal.

In the lip care segment Lip mask is growing components of the Colombian skin care market that help to exfoliate, hydrate, and moisturize the lips, making them softer, smoother. These product contain nourishing ingredients such as natural oils, butters, and extracts that provide essential nutrients and hydration to the lips. Lip scrub helps to remove dead skin cells and promote cell renewal, while lip mask provides deep hydration and nourishment. Lip oil helps to seal in moisture and protect the lips from external aggressors.

The mass market pricing range is strongly preferred in the Colombian skin care sector for a variety of reasons. The majority of Colombians are price aware, have middle- or lower-class wages, and prefer affordable skincare products. Due to the fierce competition in the mass market sector, consumers have access to a wide range of items and options. Last but not least, because they are more easily accessible and available in shops, pharmacies, and online, individuals today find it simpler to purchase mass-market skincare products. These factors greatly contribute to the dominance of the mass price range in the Colombian skin care market.



According to the research the end user segment is dominate by the female due to there more endorsement about their skin and beauty. The unisex end user segment is growing in the Colombian skin care market due to a number of factors. Firstly, there is an increasing awareness of the importance of skin care among both men and women in Colombia, which has led to a growing demand for skin care products that are suitable for both genders. Secondly, there is a trend towards gender-neutral products in many industries, including the beauty industry, and skin care companies are responding to this trend by creating products that can be used by both men and women. And it is also says that unisex skin care products are often more convenient and cost-effective for consumers, as they can be shared by multiple members of a household, reducing the need to purchase separate products for different genders.

There are several hyper and supermarkets in Colombia that sell skincare products. Here are some of the most well-known ones are Exito, Carulla, Jumbo, Olimpica, La 14, Makro, Price Smart.

Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Colombia Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.