Italy Skin Care Market Overview, 2028

In Italian skin care, the holistic approach to beauty emphasizes the importance of self-care rituals and wellness practises that go beyond simply using products. It recognizes that many factors influence the health and appearance of skin, including our diet, lifestyle, emotions, and environment. As a result, caring for the skin entails more than just applying topical treatments; it also entails developing healthy habits that promote overall well-being. Furthermore, facial massage is one of the techniques used in Italian skin care to promote lymphatic flow and detoxification. This technique involves gentle massage movements applied to the face, neck, and décolletage area. The aim of facial massage is to stimulate the lymphatic system, which plays a crucial role in removing waste and toxins from our body. By promoting lymphatic flow, facial massage helps to reduce puffiness, improve circulation, and enhance the skin's natural radiance. Moreover, Italian skin care products are renowned for their use of natural and organic ingredients. Many of these ingredients are sourced from Italy's rich agricultural landscape, including olive oil, grape seed extract, and chamomile. These ingredients are known for their antioxidant and anti-inflammatory properties, making them ideal for nourishing and protecting the skin.

According to the research report "Italy Skin Care Market Overview, 2028," published by Bonafide Research, the Italy skin care market is expected to add more than USD 1.15 Billion by 2028. There is a growing demand for skincare products in Italy, driven by changing consumer lifestyles, an ageing population, and a growing awareness of the benefits of skincare. Furthermore, as the Italian economy continues to recover from the financial crisis, consumers are experiencing rising disposable income, which is leading to increased spending on personal care products. Moreover, the popularity of beauty salons and spas in Italy is driving the demand for professional skincare treatments and services, such as facials, peels, and massages. In addition, many skincare companies are offering personalized and customized products to meet the specific needs of individual consumers, which is driving customer loyalty and repeat purchases. Furthermore, Italy is known for its high-quality medical facilities, and many international patients come to the country for cosmetic treatments and procedures, which include skincare treatments. Furthermore, with Italian consumers travelling frequently within the country and internationally, there is a demand for travel-sized skincare products that can be easily carried in a purse or suitcase.

Based on the report, the market is segmented into various product types, including face care, body care, and lip care. Among them, body care dominates the skin care product type market due to the importance placed on overall body care and hygiene in Italian culture. The popularity of face care products in Italy is due to the increasing availability of natural and organic products. Many Italian consumers are seeking out products that are free from harsh chemicals and artificial ingredients and instead prefer products that are made from natural, plant-based ingredients. However, based on face care the market is divided into Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. Eye creams are considered an essential part of the skincare routine. In Italy, eye creams are considered a crucial part of a daily skincare routine, alongside moisturizers and cleansers. Many Italian women start using eye creams in their early twenties as a preventative measure against signs of ageing. Furthermore, there is a growing trend in Italy towards natural and organic eye creams that are free from synthetic ingredients and harsh chemicals. Many Italian consumers prefer eye creams that use plant-based ingredients such as chamomile, aloe vera, and vitamin E to nourish and protect the delicate skin around the eyes. In addition, Italian consumers are looking for eye creams that can address specific concerns, such as dark circles, puffiness, and fine lines. Eye creams that contain ingredients like caffeine, retinol, and hyaluronic acid are particularly popular for their ability to reduce puffiness, boost collagen production, and hydrate the skin.

In general, mass-market skin care products are less expensive than premium brands. This makes them more accessible to a broader range of consumers, including those with limited budgets for skin care. In a country like Germany, where consumers are price sensitive, affordability is a major factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products can be found in a variety of retail locations, including drugstores, supermarkets, and discount stores. As a result, they are easily accessible to customers who prefer to buy products in person rather than online. Furthermore, premium skin care products are frequently marketed as exclusive and luxurious, creating an aspirational appeal for consumers. Packaging, branding, and advertising reinforce this image by conveying a sense of prestige and sophistication.

In Italy, the market is divided into Body lotions, body wash and other products like Body Oil, Body Powder. In Italy, body lotions are a popular body care product, especially during the winter months when the weather can be harsh on the skin. Italians prefer body lotions that are moisturizing, lightweight, and quickly absorbed into the skin. Natural and organic ingredients, such as shea butter and coconut oil, are popular in body lotions. Furthermore, body washes are also popular in Italy, and there is a growing demand for products that are sulphate-free and made with natural ingredients. Italians are also interested in body washes that have a pleasant fragrance and leave the skin feeling soft and moisturized. Moreover, odyssey oils are a newer trend in Italy, with many consumers seeking out products that can provide deep hydration and nourishment to the skin. Oils such as argan oil and jojoba oil are popular for their ability to deeply moisturise the skin without leaving a greasy residue. In addition, body powders are less common in Italy than other body care products, but they are still used by some consumers. Talc-based powders are popular for their ability to absorb moisture and reduce friction, while natural powders made from ingredients such as cornflour and arrowroot are also gaining popularity. Furthermore, based on lip care, the market is divided into lip balms, lip scrubs, lip masks, lip oils, and others. Lip balms are a popular product in Italy, especially during the winter months when the weather can be harsh on the lips. Italian consumers prefer lip balms that are moisturizing, long-lasting, and offer SPF protection. Natural ingredients such as beeswax, shea butter, and coconut oil are popular in lip balms.



Based on distribution channel, Specialty retail stores often employ knowledgeable and trained staff who can provide expert advice and personalized service to customers. This can be particularly important for skin care products, as consumers may have specific needs and concerns that require tailored recommendations and guidance. Furthermore, some popular skin care specialty retail stores in Italy include Sephora, Kiko Milano, Limoni, La Gardenia, Lush, Douglas, Marionnaud, NaturaSì, Bottega Verde, Mac cosmetics and more. In addition, online retail channels offer easy access to international skin care products that may not be available in physical stores, giving customers more options to choose from.

Celebrity endorsement is a popular marketing strategy for skincare brands in Italy. Many Italian celebrities, such as actresses, models, and TV personalities, are seen as style icons and trendsetters, and their endorsement can help to promote a brand's products and build credibility with consumers. For instance, Italian actress Monica Bellucci has been the face of a well-known Italian skincare brand for several years, and her endorsement has helped to promote the brand's products and build brand awareness. Similarly, Italian model Bianca Balti has collaborated with a number of skincare brands in recent years, promoting their products to her millions of social media followers. In addition to traditional celebrities, social media influencers have also become a popular choice for skincare brands in Italy. Influencers with large followings on platforms like Instagram and YouTube can have a significant impact on brand awareness and sales, as their endorsements can reach a highly engaged audience of potential customers. Furthermore, Italian beauty influencers such as Chiara Ferragni and Eleonora Carisi have gained significant influence, with brands often partnering with them to promote their skincare products. By leveraging their reach and influence on social media, these influencers can help create buzz around a brand's products and generate interest among their followers.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By category
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & washoff)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.