Australia Skin Care Market Overview, 2028

Australia's skin care culture is heavily influenced by its beach culture and outdoor lifestyle. Australians place a high value on protecting their skin from the harsh effects of the sun, and this is reflected in the popularity of sunscreens. The market includes a wide range of products, including facial care, body care, sun care, and other related products. One of the major trends in the Australian skin care market is the growing popularity of natural and organic products. Many consumers are becoming more aware of the potential risks associated with synthetic ingredients, and are turning to products that use natural ingredients instead. Additionally, there is a growing demand for products that are sustainably and ethically produced. The rising consumer awareness about using skincare products that are vegan, organic, and natural has encouraged manufacturers to launch new offerings and expand their footprint in the market. This is leading to consumer willingness to buy a broader range of complex-formulated and natural green products. The development of fusion and environment-friendliness has raised the demand in the industry. There is a growing trend towards multi-functional products that offer multiple benefits such as moisturizing, anti-aging, and sun protection in a single product. This has led to the development of new products such as BB creams and CC creams that combine skin care and makeup.

According to the research report, "Australia Skin Care Market Overview, 2028" published by Bonafide Research, The Australia Skin Care market was valued expected to cross at USD 3.5 Million in 2022. One of the key growth drivers of the Australia skin care market is the increasing prevalence of online marketplaces. Also, the market growth is attributed to the increased visibility and accessibility of products through a multichannel strategy, including business stores, websites, and other online means. In addition, market players also offer products that fulfill the needs and budget of every new or existing customer. The rising consumer awareness about using skincare products that are vegan, organic, and natural has encouraged manufacturers to launch new offerings and expand their footprint in the market. The presence of multiple stores of Sephora and Mecca Cosmetica (stores name) across Sydney and Melbourne has exposed Australian consumers to international brands.

Australian consumers are increasingly drawn toward the claims of these advanced products and the presence of active ingredients in them in the right concentration. Technological advancements are thought to be the major reason behind the growth of the professional skincare market. This is leading to consumer willingness to buy a broader range of complex-formulated and natural green products. The development of fusion and environment-friendliness has raised the demand in the industry.
Skincare products made of organic ingredients, such as plant extracts and natural oils, do not leave any harmful impact on the skin. Natural skincare products that are free from chemicals and transparent about the content have been preferred by consumers, which is likely to drive demand for natural skincare products across the country. This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers. To capitalize on this growing interest, manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as "organic", "vegan", "natural", "chemical-free", and "cruelty-free". Due to the surge in demand for these skincare products, a number of players in the market are now offering organic skincare products across the country.

Australia Skin Care Products Market News; in July 2022, Clinical skincare brand Tula Skincare, which offers products that contain probiotic extracts and super foods, entered the Australian and New Zealand markets through a partnership with beauty retailer Mecca. March 2022, The L’Occitane Group acquired a majority stake in the Australian skincare brand Grown Alchemist. The acquisition would allow the company to connect with Grown Alchemist’s international customers and penetrate into the company's existing market in regions like Australia and expand the brand’s presence in new international markets. In February 2021; P&G introduced four new products in the Australian market based on trending skincare ingredients, such as Niacinamide + Vitamin C, and tapped into the accelerating serum segment.

The Australian government has strict regulations in place to ensure that skin care products are safe and effective. Products must meet strict quality standards, and companies must obtain approval from regulatory bodies before they can be sold in the market. Additionally, the government provides support for research and development in the skin care industry, which has helped to drive innovation and growth in the market.



Australia skin care market segmented on face care, body care and lip care. The face care segment in the Australian skin care market is quite diverse and includes a wide range of products such as cleansers, toners, moisturizers, serums, and face masks. Australian consumers are becoming more conscious about the ingredients in their skincare products, and there is a growing trend towards natural and organic products. The use of sunscreen is also very important in Australia due to the country's high levels of UV radiation, and many face care products now include SPF protection. Additionally, anti-aging products are quite popular among the older demographic in Australia. Face cream is dominating the skin care market in Australia due to its multi-functional properties. Face creams provide hydration, protection from the sun, anti-aging benefits, and improve the overall texture and appearance of the skin.

The body care segment in Australia's skin care market includes various products such as body lotions, body oils, body wash, body scrubs, etc. The body care segment is growing in Australia due to several reasons, including the increased awareness among consumers about the benefits of taking care of their skin and the demand for natural and organic products. In recent years, body oils have become popular in Australia's skin care market due to their nourishing and moisturizing properties. Body scrubs are also in demand as they help exfoliate and rejuvenate the skin. Additionally, there is a growing trend for eco-friendly and sustainable body care products in Australia, which has led to the development of many natural and organic brands.

The lip care market. Lip balms, lip scrubs, and tinted lip balms are some popular products in this category. The harsh climate in Australia can cause dry and chapped lips, making lip care products essential for many people. Additionally, the trend towards natural and organic products is also driving the growth of the lip care market in Australia. Many consumers are looking for lip balms with natural ingredients such as beeswax, coconut oil, and shea butter. Lip masks are becoming popular in the Australian skin care market because they offer a quick and easy solution for hydrating and nourishing dry and chapped lips. Australia's harsh weather conditions, particularly during the summer months, can cause dryness and cracking of the lips, making lip care products a necessity for many Australians.
The female end user has traditionally dominated the skin care market in Australia, as they tend to be more interested and invested in skin care products. However, in recent years, male end users are also showing increased interest in skin care products, leading to growth in the male segment. This could be due to a shift in societal attitudes towards male grooming and self-care, as well as increased marketing efforts targeting male consumers. Additionally, the rise of gender-neutral and unisex products has made it easier for men to access and use skin care products.

Considering that it makes items more accessible and cheap to a wider range of customers, the mass price range is more favored by all Australians in the skin care sector. Consumers in Australia are cost conscious and favor goods that provide good value. A variety of products are offered in the mass market group at reduced costs, making them more affordable for a wider range of consumers. Furthermore, people can easily get mass-market brands because they are frequently widely distributed in grocery stores, pharmacies, and online. Mass-market products are prominent in the Australian skin care market in part due to their accessibility and ease.
In the distribution segment there are different channels available in the market among them specialty stores were dominate the market. After the Covid effect e-commerce channel are growing in the market for the selling the different products some of the key e-commerce websites or applications are; Adore Beauty, Sephora Australia, MECCA, Chemist Warehouse, Priceline, Myer, David Jones, Cult Beauty, Nourished Life, Look fantastic Australia.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.


Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.