China Skin Care Market Overview, 2028

The China skin care market is one of the largest and fastest-growing markets. The demand for skin care products is constantly increasing. The market is characterized by a wide range of products, including facial care, body care, sun care, lip care among others. The growth of the market is attributed to the rising disposable income of the middle class, changing lifestyles, and an increased focus on personal grooming and appearance. Skincare involves a range of beauty regimes for maintaining healthy and nourished skin along with relieving numerous dermatological ailments. Various skincare products include creams, lotions, masks, body oil, cleansers, serum, moisturizers, etc. These products are widely adopted in numerous skincare practices for removing acne, skin cleansing, skin hydration, minimizing skin aging effects, exfoliating, protecting against UV exposure, etc. In China, the market for skincare products is primarily driven by the increasing beauty consciousness, particularly among the millennial and urbanized population. As the third-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-quality products. This industry is one of the most lucrative in China, it is normal for brands to seek an opportunity of expanding their activities in the world’s most populous country. However, it is important to take into account that the Chinese market is way different from western countries, and the market is evolving at a faster pace. Since 2010, the skincare market has registered steady growth. Surprising growth of the skincare market in China in comparison to Western countries stems from the fact that China’s growth didn’t happen in the same way and at the same time. Indeed, during its revolution years, the beauty products market was considered non-existent. Then, following its economic growth and opening to the world thanks to digitalization, Chinese consumers have developed a strong interest in beauty and skincare products over the last few years.

According to the research report, "China Skin Care Market Overview, 2028" published by Bonafide Research, The China Skin Care market was valued at more than USD 37 Billion in 2022. The emergence of the Chinese middle class was one of the key factors for this success. With increasing revenues, their habits also changed toward qualitative products, even though they were more expensive. Over the years, beauty products are now part of their daily routines, and taking care of themselves is much more important than twenty years ago. Important fact that foreign brands are popular in China is because Chinese consumers tend to be extremely cautious when buying skincare products. In fact, overseas brands are regarded as being of higher quality after a number of problems involving domestic ones, and the majority of people believe that foreign skincare products are more trustworthy than local ones. While in Western countries you will be able to find numerous products according to different types of skin, they will find products for the same type of skin in China, as the majority of the population kind of has the same one. Thus, they tend to buy products that fit their “greasy” skin with large pores and a shiny appearance (especially in the “T” zone). Their skin is also very sensitive to external aggression (pollution, wind, dust).

The market for anti-pollution products is driven by the increasing beauty consciousness of young people that want to keep their skin healthy and young, especially when it comes to the Millennial and urbanized population, which needs profound skin cleansing due to pollution. The rising occurrences of several skin-related disorders due to the chemical-based skincare products are further bolstering the demand for their organic and natural ingredients-based alternatives in China. In line with this, the growing consumer consciousness towards reducing animal-testing procedures of skincare products is driving the market for vegan-certified beauty items in the country. The Chinese skin care market is highly competitive, with both domestic and international brands vying for market share. Domestic brands such as Pechoin, Inoherb, and Chando are popular among Chinese consumers, while international brands such as Estée Lauder, L'Oreal, and Shiseido are also well-established in the market.

Modern Chinese medicine refers to a type of healthcare system that incorporates traditional Chinese medicine (TCM) with modern medical practices and techniques. It combines ancient Chinese practices such as acupuncture, herbal medicine, and massage with contemporary medicine such as Western medicine, technology, and surgery. In the context of skin care, modern Chinese medicine is becoming more popular in China as a natural and holistic approach to treating skin concerns. It is believed that TCM can help to balance the body's energies, improve circulation, and promote healing from the inside out. Modern Chinese medicine-based skin care products often contain natural ingredients such as herbs, botanicals, and minerals that are believed to improve skin health and treat various skin concerns. These products are often formulated based on TCM principles such as yin-yang balance, qi flow, and the five elements.

The trend towards a more holistic approach to health and wellness in China has led to an increased interest in traditional Chinese medicine, which often uses oils and powders for their therapeutic properties. This has translated into a growing demand for body oil and powder products that are based on natural and traditional ingredients.



The China skin care market is segment into three portions; face care, body care and lip care. The Chinese face care market is one of the largest and fastest-growing segments in the overall Chinese skin care market. The market is also driven by a growing interest in natural and organic products, as well as innovative and high-tech products that incorporate the latest skincare technology. Body care products such as body washes, lotions, body oils, and body scrubs are popular among Chinese consumers, especially those that offer additional benefits such as moisturizing, exfoliating, and skin brightening. In addition, the demand for body care products in China has been fueled by the increasing popularity of spa and wellness treatments, which often include body treatments such as massages, body wraps, and scrubs. This has led to an increased demand for high-quality body care products that can be used at home to maintain the results achieved from spa treatments. Due to this reason it’s dominating the market.

The lip care market in China has been growing in recent years. Lip care products such as lip balms, lip masks, and lip oils are becoming increasingly popular among Chinese consumers. This growth can be attributed to several factors, such as the increasing awareness of the importance of lip care, the desire for more natural and organic products, and the influence of K-beauty trends. Additionally, with the use of face masks during the COVID-19 pandemic, there has been a greater need for lip care products to combat dryness caused by prolonged mask-wearing. As a result, both local and international brands are launching new and innovative lip care products to cater to the growing demand in the Chinese market.

In the face cream segment for the china market face wash is highly preferable among the customer. Because Chinese consumers place a high emphasis on the importance of cleansing and maintaining clean skin. Secondly, pollution is a significant problem in many cities in China, which can lead to skin damage and aging. Face wash is therefore seen as a necessary step in protecting and maintaining healthy skin. In face care market in china tonner and suns cream is also very important products. Toners are used after cleansing to balance the skin's pH level, remove any remaining impurities, and prepare the skin for the next steps in the skin care routine. On the other hand, sun creams are used to protect the skin from harmful UV rays that can cause skin damage, aging, and even skin cancer. The use of sun cream is particularly important in China due to the high levels of air pollution and the strong sun exposure.

In the context of the end user among all female are dominating and mostly uses the skin care products. The rising number of women in the workforce with elevating consumer living standards has augmented the per capita expenditures on skincare products in China. Furthermore, growing concerns towards the high prevalence of numerous dermatological conditions due to hectic work schedules, sedentary lifestyles, and increasing pollution levels, are also propelling the demand for skincare products. Several manufacturers in the country are integrating the traditional Chinese skincare practices with innovative product variants, thereby attracting consumers across all age groups. Moreover, the rising occurrences of several skin-related disorders due to the chemical-based skincare products are further bolstering the demand for their organic and natural ingredients-based alternatives in China. In line with this, the growing consumer consciousness towards reducing animal-testing procedures of skincare products is driving the market for vegan-certified beauty items in the country. Apart from the regular skincare products that are mostly available for women, several manufacturers are also introducing men grooming products catering to their changing preferences and requirements.

In the distribution channel for the skin care products in china mostly sales from the super specialty store, among them some the specialty stores are: Watsons, Sephora, Manning’s, Innisfree, L'Occitane, The Body Shop, Sasa, Kiehl's, Origins, Clinique.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.