Colombia Hair Care Market Overview, 2028

In Colombia, there are growing concerns among consumers, and the availability of new, more effective, and safer hair care products has led to a significant increase in the use of these products, which, in turn, has boosted market growth. Dandruff, a dry and itchy scalp, hair loss, and dull hair are some of the major concerns that trigger any individual. However, due to increasing levels of stress and worry as well as other outside factors, including high pollution levels and UV exposure, the middle-aged population is now more likely to develop white or grey hair. Consumers in Colombia are becoming more aware of the importance of scalp health for healthy hair growth, leading to a growing demand for products that target scalp care. Hair care in Colombia reflects the social and cultural changes that have occurred over time. From the traditional hair care practises of the indigenous peoples to the modern hair care industry, hair care in Colombia has evolved to reflect changing attitudes and consumer preferences.

According to the research report "Colombia Hair Care Market Overview, 2028," published by Bonafide Research, the Colombian hair care market was valued at more than USD 1.20 Billion in 2022. As the Colombian economy continues to grow, more consumers have disposable income to spend on hair care products. This is especially true in urban areas where there is a growing middle class. Consumers in Colombia are becoming more aware of the importance of hair care and the benefits of using high-quality hair care products. This is leading to a greater demand for hair care products, especially among younger consumers. The number of hair salons and spas in Colombia is increasing rapidly, which is driving the demand for hair care products. Salons and spas often use high-end products, which encourages consumers to purchase these products for use at home. As more Colombians move to urban areas, the demand for hair care products is increasing. Urban consumers are more likely to use hair care products and are willing to pay more for high-quality products. Hair care companies in Colombia are constantly innovating and developing new products to meet the evolving needs of consumers. This includes natural and organic products, which are becoming increasingly popular. Based on the report, the shampoo segment includes cosmetic shampoo, herbal and organic shampoo, dry shampoo, and others. Currently, in Colombia, cosmetic shampoo is dominating the market. Also, cosmetic shampoo brands often invest heavily in marketing and advertising, which helps to create brand awareness and encourages consumers to try their products. Cosmetic shampoos come in a wide variety of formulations, including those for hair growth, anti-dandruff, and moisturising, among others. This variety makes it easy for consumers to find a product that meets their specific hair care needs. Based on the hair colour segment, which includes permanent and temporary, permanent colour is leading in the Colombia market. There are various types of trends for hair colour in Colombia, including balayage, which is a highlighting technique that involves painting the hair to create a natural look. This technique is popular in Colombia because it is low-maintenance and works well with a range of hair colours. Pastel hair colours, such as pink, lavender, and peach, are becoming increasingly popular in Colombia. These soft, muted shades are often used to create a whimsical or playful look. Bold hair colours, such as bright reds and blues, are popular among younger women in Colombia who want to make a statement with their hair.

Based on the hair styling products, they include hair gel, hair oil, hair mousse, hairspray, styling creams and waxes, and other styling products. In Colombia, hair gel dominates the market. In Colombia, there is a rising need for formulations of natural and organic hair gel. These products are advertised as being kinder to the hair and scalp because they frequently contain substances like aloe vera and argan oil. Water-based gels are becoming more popular in Colombia, as they are easier to wash out and are less likely to leave residue on the hair. People in Colombia are using the hair care products at the mass pricing range rather than paying for the premium. Based on the report, the conditioner sub-segments include rinse-out, leave-in, and deep. In Colombia, rinse-out conditioners are most commonly used.

There are several start-ups regarding hair care in Colombia. Ozono Hair is a Colombian start-up that offers a range of hair care products, including shampoos, conditioners, and treatments. The company uses ozonated water in its products, which is said to have antiseptic and antibacterial properties that can help promote healthy hair and scalp. Seikilos is a Colombian startup that offers a range of natural and organic hair care products, including shampoos, conditioners, and styling products. The company uses ingredients like argan oil, coconut oil, and aloe vera in its formulations, which are designed to be gentle on the hair and scalp. FillerM is a Colombian startup that offers a hair treatment that is designed to restore damaged hair. The treatment uses a combination of hyaluronic acid and keratin to hydrate and strengthen the hair, leaving it looking and feeling healthier. Tropika is a Colombian startup that offers a range of hair care products that are inspired by the natural ingredients and traditions of the Amazon rainforest. The company uses ingredients like murumuru butter, cupuacu butter, and buriti oil in its products, which are designed to nourish and moisturise the hair. Kuida is a Colombian startup that offers a range of hair care products that are infused with CBD oil. These startups are responding to the growing demand for natural and organic hair care products in Colombia, as well as the desire for innovative and effective treatments that can help promote healthy hair and scalp.

Based on the distribution channel, it includes convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). In Colombia, convenience stores lead the hair care market. Some of the top stores in Colombia provide the OXXO, D1, Ara, Justo & Bueno, and Tiendas Jumbo.
Considered in this report



• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Colombia Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.