Argentina Hair Care Market Overview, 2028

Argentina has an ageing population, which presents an opportunity for hair care brands to develop products that cater to the specific needs of older consumers. These products may include anti-ageing hair care products and products that address issues such as thinning hair and hair loss. Hair salons are popular in Argentina, and many consumers are willing to pay for high-quality hair care products used by their hairdressers. Hair care brands can capitalise on this by developing products specifically for use in salons and by partnering with salons to promote their products. There is a growing trend towards men's grooming products in Argentina, including hair care products such as shampoos, conditioners, and styling products. This presents an opportunity for hair care brands to develop products that specifically cater to the needs of men's hair. Argentina's hair care history dates back to the early 20th century, when hair styling products were introduced in the country. At that time, hair care products were not as advanced as they are now, and most people relied on natural remedies to keep their hair healthy. In the early days, hair salons started to appear in Buenos Aires, the capital city of Argentina.

According to the research report "Argentina Hair Care Market Overview, 2028," published by Bonafide Research, the Argentina Hair Care Market was valued at more than USD 1.60 Billion in 2022. As the economy in Argentina continues to grow, the disposable income of consumers has also increased. This has led to an increased demand for premium hair care products and services. Customers are searching for items that are gentle on their hair as they become more aware of the value of using high-quality hair care products. Additionally, natural and organic hair care products are gaining popularity. Based on the report, the product types include shampoo, conditioner, hair oil, hair gel, hair colour, hair styling products, and others. In Argentina, shampoo has the highest market share. Further, the shampoo is categorised on the basis of sub-segments, including cosmetic shampoo, dry shampoo, herbal or organic, and others. In Argentina's hair care market, cosmetic shampoo has the largest market share. In the future, dry shampoo will grow at the highest CAGR rate. due to Dry shampoo is easy to use and does not require water or any additional products, making it a convenient option for those who are short on time or do not have access to running water. Dry shampoo has gained popularity in Argentina in recent years, and this trend is expected to continue in the future. Consumers are becoming more aware of the benefits of dry shampoo and are more likely to incorporate it into their hair care routine. Based on hair colour, segments include permanent hair colour and temporary hair colour. In Argentina, permanent hair colour is dominating the market. Permanent hair colour provides long-lasting results, which is preferred by many consumers who do not want to have to touch up their colour frequently. This makes it a more convenient option for those who want a low-maintenance hair colour solution. In Argentina, there is a cultural preference for bold and vibrant hair colours, which can be achieved with permanent hair colour. This cultural preference has contributed to the popularity of permanent hair colour on the market. In the future, temporary hair colour will grow at the highest CAGR rate in the country.

The government of Argentina has launched various initiatives to support the hair care market in the country. Here are some key government initiatives related to the hair care market in Argentina: The Argentina Exporta programme is a government initiative designed to promote exports of Argentine products, including hair care products. The programme provides support to companies looking to expand their export business, including access to financing, market intelligence, and promotional activities. ProPymes is a government programme that provides support to small and medium-sized enterprises (SMEs), including those operating in the hair care market. The programme offers training and technical assistance, access to financing, and other resources to help SMEs grow their businesses. The government of Argentina offers various incentives to companies that invest in research and development activities related to the hair care market. These incentives include tax credits, grants, and other forms of financial support. Argentina has signed various trade agreements with other countries that facilitate the export and import of hair care products. These agreements help open up new markets for Argentine hair care companies and provide consumers with a wider range of products to choose from. The government of Argentina has launched various education and training programmes to support the development of a skilled workforce in the hair care industry. These programmes help to ensure that the industry has the talent it needs to innovate and grow.

Based on the report, the hair styling products segments include hair gel, hair mousse, hair spray, styling cream, wax, and other styling products. In Argentina, hair gel dominates the hair styling products. Hair gel offers users a variety of styling choices, enabling them to create a variety of hairstyles, from spiky to slicked-back. Customers who desire a product that can help them create various styles based on their mood or the occasion strongly value this adaptability. Based on the pricing range in Argentina, the hair care market includes the mass price and the premium price; currently, the mass price leads the market. The Argentinean market is known for being price-sensitive, and many consumers prioritise affordability over premium quality. This is particularly true in a challenging economic environment where consumers are looking to cut back on expenses.

In Argentina, hair care products are used more by women than men, and the women's hair care market has the highest market share compared to the men's. Some of the trends in the Argentina hair care market are that hair care brands are embracing diversity and inclusivity and are launching products that cater to a wide range of hair types and textures. Brands that offer specialised products for curly, coily, or kinky hair, for example, are likely to appeal to a growing segment of consumers in Argentina. As well, consumers are looking for customised hair care solutions that are tailored to their specific needs and preferences. Brands that offer personalised formulations, such as shampoo and conditioner designed for specific hair types or styling products for specific hair concerns, are likely to be popular. Consumers are increasingly looking for hair care products that offer multiple benefits, such as a shampoo that also conditions or a styling product that provides heat protection. Brands that offer multifunctional products that save time and effort in their hair care routines are likely to be in demand.



Considered in this report

• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Argentina Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.