Canada Hair Care Market Overview, 2028

The hair care market in Canada is a mature and highly competitive industry. It includes a wide range of products such as shampoos, conditioners, hair styling products, hair colour products, and hair treatments. The market is driven by factors such as changing fashion trends, increasing consumer awareness about personal grooming, and the growing demand for organic and natural hair care products. In the 1960s and 1970s, the hair care industry in Canada continued to grow with the introduction of new products such as hair gels and mousses. The 1980s saw the emergence of salon-exclusive hair care products and the growth of specialised hair care services, such as hair colouring. In the 1990s and 2000s, there was an increasing demand for natural and organic hair care products, leading to the launch of several Canadian-made brands that focused on using natural ingredients. There are several hair care associations in Canada that represent the interests of the industry and its professionals. The Allied Beauty Association (ABA) is a non-profit trade association that represents the professional beauty industry in Canada, including hair care professionals. It provides educational resources, industry news, and networking opportunities to its members. The Canadian Hairdresser Magazine publication is dedicated to the Canadian hairdressing industry, providing news, trends, and education to hair care professionals across the country. The Hairstylist Association of Canada (HAC) is a non-profit organisation that supports and promotes the professional development of hair care professionals in Canada. It offers educational resources, networking opportunities, and industry news to its members. The Ontario Hairstyling Association (OHA) is a non-profit organisation that represents the interests of hair care professionals in Ontario. It provides educational resources, networking opportunities, and industry news to its members. These associations play an important role in the Canadian hair care industry, providing support, education, and advocacy for hair care professionals and businesses across the country.

According to the research report "Canada Hair Care Market Overview, 2028," published by Bonafide Research, the Canada hair care market is projected to reach a market size of USD 2 Billion by 2028. There is a growing awareness of personal grooming among consumers, which is driving the demand for hair care products. Consumers are willing to invest in high-quality hair care products to maintain healthy and well-groomed hair. As disposable income levels increase, consumers are more willing to spend on hair care products that offer better quality and benefits. This trend is driving the growth of hair care products in Canada. As well, hair care manufacturers are constantly developing new products that use innovative technologies and ingredients to improve the efficacy of their products. For example, there has been a rise in the development of hair care products that contain plant-based ingredients and are free from synthetic chemicals. Based on the product types includes the shampoo, hair colour, conditioner, hair styling products, hair oil, and others like hair masks. Shampoo is leading the Canadian hair care market. Based on the shampoo types, there are dry shampoo, cosmetic shampoo, and herbal or organic shampoo. Currently, cosmetic shampoo is dominating the Canadian hair care market. In the future, dry shampoo will grow at the highest CAGR. Dry shampoo is a convenient alternative to traditional shampoo as it can be used without water, making it ideal for people who are on the go or have limited access to water. The convenience factor is driving the demand for dry shampoo in Canada. Based on the hair color includes the permanent and Temporary. The permanent sector has the highest market share in Canada. In the future, temporary hair colour will grow with the highest CAGR. Many consumers are looking for ways to experiment with their hair without committing to a permanent colour change. Temporary hair colour products allow consumers to try out new looks without the commitment of a permanent colour change, which is driving the demand for temporary hair colour products in the future.

Based on the report, the types of hair styling products include hair gel, hair mousse, hair spray, styling creams and waxes, and other styling products. In Canada hair Gel is having the highest market share in Canada. In the future, the other styling products will grow at the highest CAGR rate. Hair gel is preferred by many Canadian consumers because it provides a strong hold that can keep hair in place throughout the day, making it a popular choice for both men and women. Hair gel is known for providing a long-lasting hold, which is particularly beneficial in Canada's climate, where the weather can be unpredictable and may affect hair styling. Based on by price range is mass and premium. The mass price range is leading the hair care products in Canada. In the future, the premium price range will grow at the highest CAGR rate in the country. As the population ages, there is a growing segment of consumers with higher disposable incomes who are willing to invest in premium hair care products. Additionally, younger consumers are also becoming more interested in premium hair care products, with many being influenced by social media and celebrity endorsements. Based on the gender segments, which include men and women, currently the women's segment dominates the Canadian hair care market.

Some of the new trends in Canada's hair care market include consumers becoming more conscious of the impact of hair care products on their health and the environment. As a result, there is a growing demand for clean and sustainable hair care products that are free from harsh chemicals and environmentally friendly. The demand for hair care products that cater to a diverse range of hair types and textures is increasing. This includes products that are specifically formulated for curly, coily, and kinky hair types, as well as products that are inclusive of different races and ethnicities. Consumers are seeking more personalised hair care experiences with products that are tailored to their specific hair concerns and needs. Customization can be achieved through a variety of means, including product formulations, packaging, and marketing. Also, consumers are seeking hair care products that offer multiple benefits in one package. For example, products that offer both cleansing and conditioning benefits and products that provide both styling and treatment benefits. based on distribution channels, these include convenience stores, supermarkets, hypermarkets, specialty retail stores, online retail channels, and other distribution channels (salon). The top convenience stores include Shoppers Drug Mart, Walmart, Rexall, London Drugs, and Dollarama. These stores offer a wide range of hair care products in the Canadian market.

Considered in this report



• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Canada Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.