South Africa Hair Care Market Overview, 2028

South African hair care market is growing owing to increasing urbanization, rise in disposable income, and employment in the country. The advertisements and promotions in the country are attracting consumer attention. Different celebrities and influencers promote famous brands in the country on social media platforms, which young consumers are more attracted to. For instance, in July 2022, Boity Thulo, a famous South African television celebrity, launched her hair care brand Be You in collaboration with the South African brand Front Row Hair. Due to rising urbanization and the young population in the country, demand for different hair care products is increasing. Young people in the country are more inclined towards using hair colors and other hair styling products. As a result, key players are investing in product development in growing application areas, such as innovative hair styling and intensive conditioner products, to meet domestic consumers’ hair care requirements. Some popular product concepts include sulfate-free shampoos, co-wash products, cleansing conditioners, replenishing masks, oils, creams, scalp care balms, and many more. Advertising and promotions in the country are also driving the market to grow. South Africa has a diverse population, and this has led to an increase in demand for products specifically designed for textured and curly hair. This trend is being driven by a growing awareness of the unique needs of different hair types and a desire for products that cater to these needs.

According to the research report "South Africa Hair Care Market Overview, 2028," published by Bonafide Research, the South Africa hair care market is expected to add more than USD 0.56 billion from 2023 to 2028. . As the economy in South Africa continues to grow, the disposable income of consumers has also increased. This has led to an increased demand for premium hair care products and services. Customers are searching for items that are gentle on their hair as they become more aware of the value of using high-quality hair care products. Additionally, natural and organic hair care products are gaining popularity. Based on the report, the product types include shampoo, conditioner, hair oil, hair gel, hair colour, hair styling products, and others. In South Africa, shampoo has the highest market share. Further, the shampoo is categorised on the basis of sub-segments, including cosmetic shampoo, dry shampoo, herbal or organic, and others. In South Africa's hair care market, cosmetic shampoo has the largest market share. In the future, dry shampoo will grow at the highest CAGR rate. due to Dry shampoo is easy to use and does not require water or any additional products, making it a convenient option for those who are short on time or do not have access to running water. Dry shampoo has gained popularity in South Africa in recent years, and this trend is expected to continue in the future. Consumers are becoming more aware of the benefits of dry shampoo and are more likely to incorporate it into their hair care routine. Based on hair colour, segments include permanent hair colour and temporary hair colour. In South Africa, permanent hair colour is dominating the market. Permanent hair colour provides long-lasting results, which is preferred by many consumers who do not want to have to touch up their colour frequently. This makes it a more convenient option for those who want a low-maintenance hair colour solution. In South Africa, there is a cultural preference for bold and vibrant hair colours, which can be achieved with permanent hair colour. This cultural preference has contributed to the popularity of permanent hair colour on the market. In the future, temporary hair colour will grow at the highest CAGR rate in the country.

The hair care culture in South Africa is diverse and varies depending on an individual's cultural background, hair type, and personal preferences. However, certain practices and traditions are common across different communities. In the South African community, for example, natural hair care is becoming increasingly popular. Many people are embracing their natural hair textures and using products that promote healthy hair growth and prevent breakage. This includes using natural oils and butters, such as shea butter and coconut oil, to moisturize and protect hair. Braiding is also a popular tradition in the South African community, with many people choosing to wear braids as a protective style. The process of braiding can be time-consuming, and many people use specialized products, such as hair oils and moisturizers, to keep their braids looking neat and healthy.

Based on the hair colour segment, which includes permanent and temporary hair colour, In South Africa, temporary hair colour will grow at the highest CAGR during the forecast period. Temporary hair colour is easy to apply and does not require professional assistance, making it accessible to a wider range of consumers. Many temporary hair colour products are also available in convenient formats, such as sprays or wash-out colours, which are easy to apply at home. Based on the report, the distribution channels include convenience stores, supermarkets and hypermarkets, specialty retail stores, the online retail channel, and others. In South Africa, convenience stores lead the hair care market. During the anticipated time period the online retail segment is expected to dominate the market with highest CAGR.

Based on the hair styling products, they include hair gel, hair oil, hair mousse, hairspray, styling creams and waxes, and other styling products. Among them styling creams and waxes is dominating the market. Styling creams and waxes are versatile products that can be used to create a wide range of hairstyles, from sleek and sophisticated to tousled and textured. This versatility has made them popular with consumers who want to experiment with different looks. Furthermore, many styling creams and waxes offer a natural or matte finish, which has become a popular trend in the hair care market. Consumers are increasingly seeking products that provide a more natural, effortless look rather than an overly shiny or slick finish. During the anticipated period the hair spray segment is expected to gain the maximum CAGR of hair care market. Based on distribution channel the market is divided into convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). The convenience holds the maximum market share of the market. During the anticipated period the online retail stores are expected to dominate the market with highest CAGR.



Recent Developments:
• May 2022: Nubian Crown Hair Studio partnered with L'Oréal Professionals to launch DIA Light and DIA Richesse safe color for type 3 and 4 ethnic hair at their salon in Hyde Park, Johannesburg.
• November 2021: Zero-waste personal care brand Bhuman launched a new water-activated powdered unisex hair wash, a move the brand believes will enable it to make a bigger positive environmental impact given the high penetration of shampoo. The product is available in Malaysia, Hong Kong, and South Africa.
• October 2021: A South African natural hair care brand "Curls in Bloom" launched a new hair care products range. The products include hair shampoo, conditioners, hair masks, oils, curl-activating creams, and 11 other products.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Hair Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Hair oil
• Others (hair mask)

By Shampoo
• Cosmetic shampoo
• Herbal/ organic
• Dry shampoo
• Others

By Hair Color
• Permanent
• Temporary

By Conditioner
• Rinse-out
• Leave-in
• Others (Deep)

By Styling Products
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Other Styling Products

By Price Range
• Mass
• Premium

By Gender
• Men
• Women

By Distribution Channel
• Convenience Stores
• Supermarkets/Hypermarkets
• Specialist Retail Stores
• Online Retail Channels
• Other Distribution Channel (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hair Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.