South Korea Hair Care Market Overview, 2028

South Korea is known for its advanced beauty industry, and the hair care market is no exception. K-beauty, or Korean beauty, has been a major influence in the beauty industry, and this includes the hair care market. South Korean hair care brands have gained popularity globally, and their focus on natural ingredients and innovation has been well received. Hair care has become a major trend in the South Korean hair care market. Many South Korean hair care brands offer a range of scalp care products, including shampoos, conditioners, and treatments that address scalp concerns such as dandruff, itchiness, and oiliness. This trend is driven by South Korean consumers' increasing interest in overall health and wellness. The South Korean hair care market has also seen an increased focus on sustainability. Consumers are becoming more aware of the environmental impact of hair care products and are looking for eco-friendly options. South Korean hair care brands have responded by introducing products made with natural and sustainable ingredients as well as eco-friendly packaging.

According to the research report "South Korea Hair Care Market Overview, 2028," published by Bonafide Research, the South Korea Hair Care Market was valued at more than USD 3 Billion in 2022. South Korea is well-known for its advanced beauty industry, which includes the hair care market. The country has a strong culture of beauty, and consumers are willing to invest in high-quality and innovative hair care products. South Korean hair care brands are known for their innovation and use of natural ingredients. Many brands have introduced new technologies and ingredients, such as snail mucin and fermented rice water, which have gained popularity in the beauty industry. South Korean consumers are becoming increasingly interested in overall health and wellness, and this includes hair care. Consumers are looking for products that are effective and made with natural ingredients, which has driven the development of new hair care products on the market. Male grooming has become a growing trend in South Korea, and this includes the hair care market. South Korean hair care brands have introduced products specifically designed for men, such as hair styling products and scalp care products. In South Korea, based on the product types, there are shampoo, conditioner, and hair styling products; hair colour; hair styling products; hair oil; and others. Currently, hair shampoo is leading the market. Hair shampoo has further sub-segments, including cosmetic shampoo, herbal or organic shampoo, and dry shampoo. Cosmetic shampoo has the highest market share in the country. Customised hair care solutions have been a growing trend in South Korea, and this includes cosmetic shampoos. Many brands offer products that are tailored to specific hair types and concerns, such as dryness, damage, or colour-treated hair.

There are several associations for hair care in South Korea; including The Korea Hair Salon Association (KHSA) is a non-profit organisation that represents the interests of hair salons and hair care professionals in South Korea. The association provides education and training programmes for its members, as well as networking opportunities and advocacy on behalf of the industry. The Korean Beauty Industry Association (KOBIA) is a trade organisation that represents the beauty industry in South Korea. The association includes members from various sectors of the industry, including hair care, cosmetics, and skincare. KOBIA provides its members with information on industry trends and regulations, as well as networking opportunities and access to industry events. The Korea Cosmetics Association (KCA) is a non-profit organisation that represents the cosmetics industry in South Korea. The association includes members from various sectors of the industry, including hair care, skincare, and makeup. KCA provides its members with information on industry trends and regulations, as well as networking opportunities and access to industry events. The Korea Hair Masters Association (KHMA) is a professional association for hair care professionals in South Korea. The association provides education and training programmes for its members, as well as opportunities for networking and professional development. Korea Hair & Scalp Care Association (KOHASA) is a non-profit organisation that focuses on hair and scalp care in South Korea. The association provides education and training programmes for its members, as well as advocacy on behalf of the industry and access to industry events. These associations play an important role in promoting the interests of the hair care industry in South Korea and providing education, training, and networking opportunities for industry professionals.

Based on the report, the hair colour segment includes permanent hair colour and temporary hair colour. In South Korea, permanent hair colour covers the highest share of the market. While natural hair colours are popular, there is also a trend for more vibrant hair colours in South Korea. This includes colours such as pink, purple, and blue, which have become more mainstream in recent years. Customised hair colours have also become a trend in South Korea's hair colour market. Many salons offer customised colour services that are tailored to each individual's skin tone and hair type. Based on hair styling products, these include hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products. In South Korea, styling cream and wax have the highest market share. Based on price range segments, these include the mass price range and the premium price range. In South Korea, people prefer to purchase hair care products at a mass price range. Price-sensitive South Korean consumers are notorious for being unwilling to spend more money on high-end hair care products. Mass-market goods frequently cost less money and provide high value. In South Korea, hair care products are used more by women than men. Distribution channel segments include convenience stores, supermarkets and hypermarkets, specialist stores, the online retail channel, and other distribution channels. In South Korea, convenience stores lead the hair care market. Online retail channels will grow at the highest CAGR rate. Some of the top online retailers are Gmarket, Coupang, Olive Young, Hermo Korea, and Memebox.

Here are some major events related to the hair care market that are held in South Korea: Cosmo Beauty Expo Korea is one of the largest beauty exhibitions in Asia and is held annually in Seoul. The event features a wide range of exhibitors from the beauty industry, including hair care brands. Hair Expo Korea is an annual trade show for the hair care industry in South Korea. The event features exhibitors from both domestic and international hair care brands, showcasing the latest trends and products. The Korea International Beauty Expo is a comprehensive beauty exhibition held annually in Seoul. The event features a variety of exhibitors from the beauty industry, including hair care brands. K-Beauty Expo Korea is a trade show for the beauty industry that is held annually in Seoul. The event features a range of exhibitors from the beauty industry, including hair care brands, showcasing the latest products and trends in the market. IBIE is an annual beauty exhibition held in Seoul that features a wide range of exhibitors from the beauty industry, including hair care brands. These events provide a platform for hair care brands to showcase their latest products and technologies, as well as network with other industry professionals. They are also an opportunity for consumers to discover new hair care brands and products and stay up-to-date with the latest trends in the market.

Considered in this report



• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South Korea Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.