Australia Hair Care Market Overview, 2028

Australia's market has been described as being primarily driven by shifting customer dynamics and rising product awareness. Additionally, hair care products are proving to be the most luxurious and economical solution for people across the nation who are concerned about their hair's thinning, volume loss, dryness, and other hair-related issues. Additionally, customers are choosing products without synthetically generated chemicals, which is encouraging manufacturers to release hair care products with natural and organic ingredients. In Australia, a growing number of people are becoming aware of the benefits of using different types of hair care products. Australian consumers are increasingly looking for hair care products that use natural and sustainable ingredients. This has led to the emergence of many Australian hair care brands that prioritise natural and sustainable ingredients in their formulations. As consumers become more aware of animal rights and environmental issues, there is a growing demand for vegan and cruelty-free hair care products in Australia. Many hair care brands are responding to this demand by offering vegan and cruelty-free formulations.

According to the research report "Australia Hair Care Market Overview, 2028," published by Bonafide Research, the Australia Hair Care Market was valued at around USD 1.45 Billion in 2022. Social media and celebrity culture are playing a significant role in shaping consumer attitudes towards hair care. Influencers and celebrities are often seen as trendsetters in the hair care space, and their endorsements can have a significant impact on product sales. Manufacturers are now able to develop solutions that provide consumers with greater outcomes because of advancements in hair care technology. This involves the incorporation of cutting-edge chemicals into hair care formulas, like stem cells and peptides. Consumer awareness of the value of hair care and the effects that hair care products can have on the health of their hair is growing. This has boosted the need for hair care products that are made with natural and eco-friendly ingredients and that address certain hair difficulties. Based on the product types, these include shampoo, conditioner, hair styling products, hair oil, hair colour, and others. In Australia, shampoo has the highest market share, and the sub-segments include cosmetic shampoo, herbal/organic shampoo, dry shampoo, and others. Cosmetic shampoo has the largest market share in Australia. In the future, dry shampoo will grow at the highest CAGR rate in the industry. Dry shampoo is a convenient and time-saving hair care product that allows consumers to refresh their hair without having to wash it. This will make it a popular product among busy consumers who may not have the time or desire to wash their hair every day. Based on the hair colour segment includes the permanent hair colour and temporary hair colour. In the country, permanent hair colour has the highest market share. People in Australia prefer to purchase hair care products at the mass price range rather than pay the premium.

The Australian government has implemented various initiatives aimed at promoting the use of natural and sustainable ingredients in hair care products as well as improving the safety and efficacy of these products. The Australian Competition and Consumer Commission (ACCC) regulates and monitors the safety and efficacy of hair care products in the Australian market. The ACCC ensures that products meet certain safety standards and are labelled accurately to inform consumers of their contents. The Australian government has implemented the Australian Certified Organic (ACO) certification programme to promote the use of natural and organic ingredients in hair care products. The National Industrial Chemicals Notification and Assessment Scheme (NICNAS) is responsible for assessing the safety and environmental impact of industrial chemicals, including those used in hair care products. NICNAS works with industry stakeholders to identify and manage potential risks associated with the use of these chemicals. The government also supports research and development in the hair care industry through various funding programmes, such as the Cooperative Research Centres (CRC) programme. The CRC programme provides funding for collaborative research between industry and academia, with the aim of developing innovative and sustainable products for the hair care market.

Based on the hair styling products segment, this includes hair gel, hair mousse, hairspray, styling creams, wax, and other styling products. In Australia, hair styling creams and waxes has been dominant in the Australian hair styling products market due to their versatility and ability to provide a variety of hairstyles. These products are popular among consumers who want to achieve different looks, from sleek and smooth styles to textured and voluminous hairstyles. Based on the gender segment, which includes women and men, women are using more hair care products than men. Women in Australia are often expected to have a certain standard of grooming and appearance, including well-maintained hair. This means that they may feel pressured to use hair care products to achieve a certain look or level of hair health. Based on the distribution channel, it includes convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). In Australia, convenience stores lead the hair care market. Some of the top convenience stores are Woolworths, Coles, Priceline, Chemist Warehouse, and 7-Eleven. These convenience stores in Australia offer hair care products. Other stores that offer hair care products include IGA, Foodworks, and BP.

There are several start-ups in Australia that offer innovative and unique hair care products. Mr. Smith is a Melbourne-based hair care company that offers a range of luxury hair care products made with natural ingredients. Their products include shampoos, conditioners, and styling products that are designed to nourish and protect hair. BondiBoost is a Sydney-based hair care company that offers a range of hair growth and hair care products made with natural and organic ingredients. Their products include shampoos, conditioners, and treatments that are designed to promote healthy hair growth and repair damaged hair. EverEscents is a Gold Coast-based hair care company that offers a range of organic and vegan hair care products. Their products include shampoos, conditioners, and treatments that are designed to be gentle on the scalp and promote healthy, shiny hair. ELEVEN Australia is a hair care company that was founded by celebrity hairdressers Joey Scandizzo and Andrew O'Toole. Their range of hair care products includes shampoos, conditioners, and styling products that are designed to be simple, effective, and affordable. The start-ups in Australia that offer innovative and unique hair care products There are start-ups in Australia that are changing the hair care industry with their innovative products and approaches.
Considered in this report



• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Australia Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.