Japan Hair Care Market Overview, 2028

Japan is one of the largest marketplaces for cosmetic and personal care goods, which is fueling the expansion of the Japanese haircare industry. The influence of social media and blogging is notably driving the growth of the hair care market in Japan; although factors such as the growing preference for DIY hair care products at home may impede market growth. The hair care market in Japan presents several opportunities and trends. Japan has an ageing population, which creates an opportunity for hair care companies to develop products that cater to the specific needs of older consumers. There is a growing trend towards natural and organic hair care products in Japan, driven by consumer concerns about the use of chemicals in hair care products. This trend presents an opportunity for hair care companies to develop products that are free from harmful chemicals and contain natural and organic ingredients. There is a growing trend towards customised hair care products in Japan, with consumers seeking products that are tailored to their specific hair type and needs. This trend presents an opportunity for hair care companies to develop personalised hair care solutions that can meet the unique needs of individual consumers. Japan is known for its advanced technology and innovation, and the hair care market is no exception. There is a growing demand for hair care products that incorporate advanced technology, such as hair care devices that use artificial intelligence to analyse hair and provide personalised recommendations.

According to the research report "Japan Hair Care Market Overview, 2028," published by Bonafide Research, The Japan Hair Care market is projected to reach market size of more than USD 7 Billion by 2028. Numerous hair care businesses in Japan invest in R&D to develop fresh, cutting-edge products. Japan is renowned for its innovation in the beauty sector. Japanese consumers are known for their interest in fashion and style, and hair care is an important part of this. Many Japanese consumers are willing to try new and innovative hair care products to achieve the latest hair styles. Based on the product types, they include shampoo, hair care, hair oil, conditioner, hair styling products, and other hair masks. Shampoo accounts for the largest market share. The shampoo segment is further categorised by cosmetic shampoo, dry shampoo, herbal shampoo, and organic shampoo. In Japan, cosmetic shampoos cover the highest market share. In the future, dry shampoo will grow at the highest CAGR rate. Japanese consumers have busy lifestyles, and many do not have the time to wash and style their hair every day. Dry shampoo is a quick and convenient solution for those who need to refresh their hair without the time and effort required for a traditional wash. Japan is a country that places a high value on water conservation. Using dry shampoo allows consumers to reduce their water usage and environmental impact, making it an attractive option for those who are environmentally conscious.

There are several start-ups in Japan that are focused on the hair care market. Mind Palette is a Tokyo-based start-up that offers personalised hair care products through a subscription service. Customers complete a survey about their hair type, preferences, and concerns, and the company creates a customised hair care plan and products based on the responses. Number Three is a hair care brand that uses natural and organic ingredients to create high-quality hair care products. The company's products are designed to be gentle on the hair and scalp while still delivering effective results. Mr. Barber is a hair care start-up that focuses on men's grooming products. The company offers a range of hair styling products, including pomades, waxes, and gels, as well as beard and moustache care products. Weather is a hair care brand that uses plant-based ingredients to create products that are gentle on the hair and scalp. The company's products are designed to provide nourishment and hydration to the hair while still being effective in addressing specific hair concerns. Faber-Castell is a well-known brand in the art supply industry, but the company has recently entered the hair care market in Japan. Its hair care products include hair colour, hair treatment, and hair styling products and are formulated with natural ingredients. These start-ups focus on personalization, natural ingredients, and effective results.

Based on the report, hair styling product segments include hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products. In Japan, hair styling cream leads the market. There has been a growing trend in Japan towards more natural and organic hair styling products. Consumers are becoming more aware of the potential risks of using products that contain harsh chemicals and are looking for gentler, more sustainable alternatives. Based on the conditioner types, these include rinse-out, leave- gel, hair mousse, hairspray, styling creams and waxes, and other styling products. In Japan, hair styling cream leads the market. There has been a growing trend in Japan towards more natural and organic hair styling products. Consumers are becoming more aware of the potential risks of using products that contain harsh chemicals and are looking for gentler, more sustainable alternatives. Based on the conditioner types, these include rinse-out, leave-in, and others. In Japan, the leave-in conditioner segment will grow at the highest rate. Leave-in conditioners are popular in Japan as they help nourish and protect hair from damage. Some popular Japanese leave-in conditioner brands include Shiseido, Kao, and Kracie. These brands offer a range of leave-in conditioners designed for different hair types and concerns, such as dryness, damage, and frizz. In Japan, people purchase hair care products at the mass price range rather than paying the premium price. Based on the distribution channel, it includes convenience stores, hypermarkets and supermarkets, specialist retail stores, online channels, and other distribution channels. The convenience store is leading the hair care market in Japan. Some of the top convenience stores include Lawson, FamilyMart, Mini Stop, Daily Yamazaki, and 7-Eleven.

Considered in this report



• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Japan Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.