China Hair Care Market Overview, 2028

Hair care has been an important aspect of personal grooming in China for thousands of years, with a rich history of traditional methods and ingredients used to promote healthy hair. One of the earliest hair care practises in China was the use of natural oils, such as camellia and sesame oil, to moisturise and protect hair. The early era was known for its elaborate hairstyles, which were achieved using a variety of styling techniques and tools. During this time, hair care also became more sophisticated with the introduction of herbal remedies and special shampoos made from natural ingredients. Hair care continued to evolve with the use of herbs and other natural ingredients to address specific hair concerns, such as hair loss and dandruff. One popular ingredient was ginseng, which was believed to stimulate hair growth and improve circulation in the scalp. Today, modern hair care practises in China are influenced by both traditional methods and Western-style hair care products. Many people still use natural ingredients and traditional remedies to promote healthy hair while also incorporating modern products and techniques for styling and maintenance. Due to its large millennial population, increased migration to cities, and rising participation of women in the workforce, China is the Asia-Pacific area with the highest growth. Traditional hair care products have seen rapid market expansion as a result of a huge population moving to metropolitan regions. In the Asia-Pacific region, China holds the largest market share and is expected to maintain its position during the forecast period, further increasing the demand for hair care products in China.

According to the research report "China Hair Care Market Overview, 2028," published by Bonafide Research, the China Hair Care Market was valued at more than USD 8.45 Billion in 2022. With the rise of social media and celebrity culture, there is a growing awareness of the importance of personal grooming and appearance. This has led to an increased demand for hair care products that help people achieve the desired look and maintain healthy hair. Advances in technology and innovation have led to the development of new and advanced hair care products that address specific hair concerns, such as hair loss and scalp irritation. This has led to an increase in high-tech hair care products that use artificial intelligence (AI) and machine learning algorithms to create personalised hair care solutions. Based on the report, the product types include shampoo, conditioner, hair colour, hair styling products, hair oil, and others (hair mask, serum). Shampoo dominates the Chinese hair care market; shampoo is further categorised by cosmetic shampoo, herbal and organic shampoo, dry shampoo, and others. In the Chinese hair care market, cosmetic shampoo holds the highest market share in the country. Cosmetic shampoos are designed to effectively cleanse hair, removing dirt, oil, and product buildup. This is important to many consumers who want to maintain clean and healthy hair. The cosmetic shampoo market in China is massive, with a large and diverse consumer base. As a result, many companies continue to invest in and expand their cosmetic shampoo offerings. Based on the hair colour segment, which includes permanent and temporary hair colour, In China, temporary hair colour will grow at the highest CAGR during the forecast period. Temporary hair colour is easy to apply and does not require professional assistance, making it accessible to a wider range of consumers. Many temporary hair colour products are also available in convenient formats, such as sprays or wash-out colours, which are easy to apply at home.

There are many associations related to hair care. The China Hair Products Industry Association (CHPIA) is a national industry association that represents the interests of companies involved in the production and distribution of hair care products in China. The association provides guidance and support for members in areas such as product development, quality control, and market research. The China National Hairdressing and Beauty Association (CNHBA) is a professional association for hairdressers and beauty professionals in China. The association provides training and certification programmes for members, as well as organising events and trade shows for the industry. The Shanghai Hairdressing and Beauty Association (SHBA) is a regional industry association that represents the interests of hairdressers and beauty professionals in Shanghai. The association provides training and certification programmes, as well as organising events and networking opportunities for members. The China Beauty Expo (CBE) is one of the largest beauty trade shows in Asia, featuring exhibitors from across the hair care industry. The event provides a platform for companies to showcase their products and services, as well as networking and business opportunities.

Based on the report, the styling products segments include hair gel, hair mousse, hair spray, styling cream, waxes, and other styling products. Currently, hair styling cream is leading the hair styling products market. In recent years, there has been a trend towards hairstyles with a matte finish rather than the shiny or slicked-back styles that were popular in the past. As a result, many hair gel products in China are now marketed as offering a matte finish. Consumers in China are looking for hair styling cream products that offer multiple benefits, such as holding power, conditioning, and UV protection. As a result, many hair gel products now offer additional benefits beyond just holding hair in place. The people in China are purchasing the hair care products at the mass price range rather than paying for the premium. In China, there are several well-established and trusted brands in the mass-priced hair care market, such as Head & Shoulders, Pantene, and L'Oreal. Consumers may choose to purchase these brands out of loyalty or preference.
Based on the report, the distribution channels include convenience stores, supermarkets and hypermarkets, specialty retail stores, the online retail channel, and others. In China, convenience stores lead the hair care market. Some of the top convenience stores that offer a wide range of hair care products are 7-Eleven, FamilyMart, Lawson, Ministop, and Alldays.

Considered in this report



• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• China Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.