Mexico Hair Care Market Overview, 2028

Mexico's hair care market is a rapidly growing industry, driven by the country's large and growing population as well as increasing disposable income and changing consumer preferences. Mexico, with indigenous people using various natural ingredients for hair care for centuries. For example, the Aztecs used aloe vera, jojoba, and avocado to promote hair growth and keep hair healthy. During the colonial period, European hair care practises and products began to influence Mexican hair care, with oils, pomades, and waxes becoming popular. However, many Mexicans continued to use traditional natural ingredients such as henna and coconut oil for hair care. Later on, the hair care market in Mexico began to grow rapidly, driven by increasing urbanisation and the growing popularity of modern hair styles. In the 1950s and 1960s, hair gel became a popular styling product, and this trend continued in the following decades with the introduction of new products such as hair sprays, mousses, and gels. Today, the hair care market in Mexico continues to evolve, with changing consumer preferences and new technologies driving innovation in the industry. Mexican consumers are increasingly looking for hair care products that offer multiple benefits, such as products that offer both cleansing and conditioning properties. There is also a growing demand for natural and organic hair care products as consumers become more concerned about the impact of chemicals on their health and the environment.

According to the research report "Mexico Hair Care Market Overview, 2028," published by Bonafide Research, the Mexico Hair Care Market is expected to grow at an above-average 5% CAGR from 2023 to 2028. With rising disposable incomes and increasing awareness of the importance of personal grooming, many Mexican consumers are looking for hair care products that can help them achieve healthy, shiny, and manageable hair. Social media platforms like Instagram and YouTube have become popular sources of beauty and hair care inspiration for Mexican consumers. Many consumers are looking for hair care products that can help them achieve the latest hair trends and styles. In Mexican culture, hair is often seen as a symbol of beauty, femininity, and masculinity. As a result, many consumers are willing to invest in good hair care products to maintain their hair's health and appearance. Based on the product types, they include shampoo, conditioner, hair colour, hair styling products, hair oil, and others (hair mask). In Mexico, shampoo has the highest market share. In the future, hair colour will have the highest market share. Shampoo segments include cosmetic shampoo, herbal or organic shampoo, dry shampoo, and others. Cosmetic shampoos have the highest market share in Mexican hair care products. Hair is considered an important part of Mexican culture, and many people place a high value on maintaining healthy and attractive hair. Shampoo is seen as an essential tool to achieve this goal. In the future, dry shampoo will grow at the highest CAGR. As more consumers become aware of the benefits of dry shampoo, such as its ability to absorb excess oil and refresh the hair without water, the demand for this product is expected to increase. With the increasing popularity of athleisure wear and fitness culture, more people are engaging in physical activities that may leave their hair sweaty or greasy. Dry shampoo can help refresh the hair after a workout, making it a popular choice among fitness enthusiasts.

There are several start-ups for hair care products in Mexico that are Capelo is a start-up that offers a line of hair care products made with natural and organic ingredients, including shampoo, conditioner, and hair masks. The products are formulated to nourish and strengthen the hair while also being gentle on the scalp. Wahi is a start-up that offers a range of hair care products that are free from harmful chemicals and made with natural ingredients. The products are designed to address specific hair care needs, such as dryness, frizz, and damage. Beemine Lab is a start-up that offers a line of hair care products made with honey and other natural ingredients. The products are designed to moisturise and repair damaged hair while also providing a refreshing scent. PuraHemp is a start-up that offers a line of hair care products made with hemp oil and other natural ingredients. The products are designed to nourish and protect the hair while also promoting healthy hair growth. Based on the hair colour segment, which includes permanents and temporary, in Mexico, permanent hair colour dominates the market. In the future, temporary hair colour will grow at the highest CAGR. Based on the report, the conditioner segment includes rinse-out, leave-in, and others. In Mexico, the rinse-out conditioner type has the highest market share. Mexican hair is often thick and curly and can be prone to dryness due to the climate. Rinse-out conditioners are effective at moisturising and nourishing the hair, which is important for keeping it healthy and shiny. Many Mexican consumers have grown up using rinse-out conditioners as part of their traditional hair care routine. This has led to a preference for this type of product over newer alternatives.

In Mexico, the hair care products are used more by women than men. In Mexico, traditional gender roles assign the responsibility of personal grooming and appearance more to women. This has led to a greater emphasis on hair care and beauty products among women, while men are often more focused on practical grooming routines. Women in Mexico are more likely to have longer hair, which requires more maintenance and care. This has led to a greater focus on hair care products among women. Based on the price range segment, which includes mass and premium, in Mexico, people prefer hair care products in the mass price range. The mass-priced products are affordable for a wide range of consumers, making them accessible to a large number of people. Mass-priced hair care products are widely available in supermarkets, drugstores, and convenience stores throughout Mexico. This makes them easily accessible to consumers across the country.
Based on distribution channel segments, these include convenience stores, supermarkets and hypermarkets, specialist retail stores, the online retail channel, and other distribution channels (salon). Currently, in Mexico, convenience stores lead the hair care market. The top convenience stores that provide hair care products are Oxxo, 7-Eleven, Circle K, Extra, and Farmacias Guadalajarn. Recently, in Mexico, several new hair care products have been launched in recent months. In January 2022, the hair care brand Love Beauty and Planet launched a line of hair care products made from 100% recycled plastic bottles. The line includes shampoos, conditioners, and hair masks.

Considered in this report



• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Mexico Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.