United States (USA) Hair Care Market Overview, 2028

In the USA at present, there is an increase in the prevalence of various hair problems, such as dandruff, dry and itchy scalp, hair loss, and dull hair, among the masses. This, along with the thriving cosmetic and hair care industries, represents one of the key factors driving the market. Besides this, rising concerns among individuals about the harmful effects of pollution In the USA, the increasing cases of stress and anxiety and other external factors like high pollution levels and exposure to UV rays have increased white and grey hair conditions among the middle-aged population as well. Hair care has been an important aspect of personal grooming in the USA for centuries. The use of natural ingredients such as plant extracts and oils to condition and style hair dates back to ancient times. In the early 20th century. The hair care industry in the country is a large and dynamic industry that is constantly evolving to meet changing consumer demands. With a wide range of products available to suit different hair types and concerns, consumers have more choice than ever before when it comes to maintaining their hair's health and style.

According to the research report "USA Hair Care Market Overview, 2028," published by Bonafide Research, the USA hair care market was valued at more than USD 14 Billion in 2022. The USA is a growing market for hair care products due to its large and diverse population with different hair types and textures, which creates a demand for a variety of hair care products. Also, the average disposable income of people in the country is relatively high compared to many other countries, allowing consumers to spend more on hair care products and services. The USA has a fashion-conscious culture where people place a high value on their appearance, including their hair. This creates a demand for high-quality hair care products and services. The USA is a hub for innovation in the hair care industry, with many brands and companies continuously developing new and advanced hair care products to meet the evolving needs of consumers. Hair care market is grow, people in USA With busy lifestyles, consumers are looking for hair care products that are quick and easy to use, such as shampoo and leave-in conditioners. Based on the report, the product types include shampoo, hair colour, conditioner, hair styling products, hair oil, and others (hair mask). Shampoo has the largest market share in the USA. Further shampoo segments include cosmetic shampoo, herbal or organic shampoo, dry shampoo, and others. The cosmetic shampoo industry has the highest market share. Cosmetic shampoos are formulated to cleanse and condition hair effectively, leaving it feeling clean, soft, and manageable, which appeals to consumers. Also, cosmetic shampoo brands invest heavily in marketing and advertising to promote their products, making them more visible and desirable to consumers in the country. In the future, dry shampoo will grow at the highest CAGR rate. Dry shampoo is a convenient solution for consumers who do not have the time to wash their hair regularly, making it an ideal solution for the busy lifestyles of Americans.

There are several associations related to hair care in the USA, including the Personal Care Products Council (PCPC), a trade association that represents the cosmetics and personal care products industry, including hair care products. The PCPC advocates for science-based regulations and policies that promote the safety and innovation of personal care products. The Professional Beauty Association (PBA) is a non-profit trade association that represents the professional beauty industry, including hair care professionals and manufacturers. The PBA provides education, resources, and advocacy to support the growth and success of the industry. The National Cosmetology Association (NCA) is a trade association that represents salon professionals and beauty industry suppliers. The NCA provides education, advocacy, and networking opportunities to support the professional development of its members. The International Salon and Spa Business Network (ISBN) is a trade association that represents multi-unit salon and spa companies. The ISBN provides education, resources, and networking opportunities to help its members improve their business performance and profitability. These associations play a vital role in advancing the hair care industry in the USA by providing education, advocacy, and networking opportunities to professionals and companies involved in the industry.

Based on the report, the hair colour segment includes permanent and temporary hair colour. Permanent hair colour has the highest market share in the USA. Permanent hair colour provides long-lasting colour that does not wash out, making it a popular choice for consumers who want to maintain their hair colour for an extended period. Also, permanent hair colour is formulated to deliver rich and vibrant colour that lasts, leaving hair looking healthy and shiny, which appeals to consumers. In the future, temporary hair colour will grow at the highest CAGR rate. Natural-looking hair colours, such as soft highlights, balayage, and ombre, are popular trends in the USA. Consumers are opting for more subtle and low-maintenance hair colour options that mimic the look of naturally sun-kissed hair. On the other hand, vibrant and bold hair colours such as pinks, blues, and purples are also trending in the USA. Many younger consumers are experimenting with fun and edgy hair colour options to express their individuality. Based on the hair styling products, they include hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products. Currently, hair gel is leading the market. In the future, the other styling products will grow at the highest CAGR rate. Hair gel provides a strong hold that lasts throughout the day, making it a popular choice for consumers who want a hairstyle that stays in place.

Based on the report, the price range segments include mass and premium; currently, mass is leading the hair care market in the USA. Mass-priced hair care products are affordable and accessible to a broad range of consumers, making them the most popular products on the market. Mass-market hair care brands invest heavily in advertising and promotions to promote their products and make them more visible and desirable to consumers. Based on gender, which includes women and men, the women's segment leads the hair care market. Women are more likely to style their hair regularly and experiment with different hairstyles, which drives demand for a variety of hair care products. Many hair care professionals cater to women's hair care needs, further driving demand for hair care products among women. Based on the distribution channel, it includes convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). Currently, in the USA, convenience stores cover the largest market share. In the future, online retail channels will grow at the highest CAGR. In the USA, there are top convenience stores like CVS Pharmacy, Walgreens, Rite Aid, 7-Eleven, Dollar General, Family Dollar, Target, and Walmart.



Considered in this report

• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• USA Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.