Argentina Color Cosmetics Market Overview, 2028

In the early days, the beauty industry in Argentina was largely focused on haircare products such as shampoos and hair dyes. Then, colour cosmetics began to gain popularity in Argentina, particularly among urban women. At this time, many of the products available were imported from Europe and were only affordable for the wealthy. In the 1940s and 1950s, local cosmetics manufacturers began to emerge in Argentina. One of the earliest and most successful brands was Yanbal, which was founded in 1954 and focused on skincare and fragrance products. In the 1960s and 1970s, the colour cosmetics market in Argentina continued to grow, with many new brands entering the market. At this time, makeup trends were heavily influenced by Hollywood and European fashion. In the 1980s and 1990s, the colour cosmetics market in Argentina underwent significant changes. The country experienced a period of economic instability and high inflation, which impacted consumer spending on luxury items such as cosmetics. However, during this time, many local brands emerged and gained popularity, offering affordable and high-quality products. In the 2000s, the colour cosmetics market in Argentina began to recover, with growing demand for premium and luxury products.

According to the research report "Argentina Colour Cosmetic Market Overview, 2028," published by Bonafide Research, The Argentina Color Cosmetic market is projected to reach market size of more than USD 1.25 Billion by 2028. In recent years, the average disposable income of consumers in Argentina has been increasing, leading to more spending on items like colour cosmetics. Argentina has a growing middle class, which represents a significant market for colour cosmetics. This group of consumers is interested in trying new beauty products and experimenting with different makeup looks. Based on the report, colour cosmetic products were included, like face products, eye makeup products, face makeup products, and others. In Argentina, face makeup products have the highest market share in the country. Further, the face make-up products are divided into blushers, foundation, loose face powder, concealers, and other facial products. Currently, in Argentina, the Foundation has the highest market share in the country. There are growing trends in the foundation industry. With many Argentine consumers experiencing dry skin, there is a demand for hydrating foundation formulas that provide moisture throughout the day. Brands are responding to this trend by offering foundation formulas that contain moisturising ingredients like hyaluronic acid or glycerine. With high levels of UV radiation in Argentina, many consumers are looking for foundation products that provide sun protection. Brands are responding to this trend by offering products with SPF protection or other sun-blocking ingredients. In the future, the loose powder will grow at the highest CAG rate.

Based on the report, nail products include nail polish, nail removers, nail treatments, nail Strengtheners, and other nail products. Currently, in Argentina, nail polish has the highest market share in the country. In Argentina, classic shades of nail polish, such as red, nude, and pink, are popular with Argentine consumers. These colours are timeless and versatile, making them a staple in many women's beauty routines. Based on the lip products, these include lip sticks, lip gloss, lip liners, pencils, and others. In Argentina, lip sticks cover the highest market share in lip products, and in the future, Lip Liners/Pencils will grow at the highest CAGR rate. In Argentina, the hair colour segment includes temporary hair colour and permanent hair colour. Permanent hair colour is a popular choice among consumers in Argentina, and there are several trends that have emerged in recent years. It accounts for the highest market share. Many Argentine consumers are opting for hair colour shades that look natural and blend seamlessly with their existing hair colour. This trend includes shades like caramel, honey, and chocolate brown. Highlighting and balayage techniques are popular among Argentine consumers who want to add dimension and depth to their hair. These techniques involve applying colour to specific sections of the hair, creating a natural-looking sun-kissed effect. In Argentina, colour cosmetics are used more by women. It is leading the colour cosmetic market.

The Argentine government has implemented strict regulations and restrictions on colour cosmetics in order to ensure the safety of consumers and protect public health. Some of the regulations that apply to colour cosmetics in Argentina include: All colour cosmetic products must be registered with the National Administration of Drugs, Food, and Medical Technology (ANMAT) before they can be sold in Argentina. The registration process requires manufacturers to provide detailed information about the product, including its ingredients, intended use, and manufacturing process. The Argentine government has banned or restricted the use of certain ingredients in colour cosmetics, including lead, mercury, and formaldehyde. Products that contain these ingredients are not allowed to be sold in Argentina. All colour cosmetic products sold in Argentina must include labelling that meets specific requirements. Labels must include information such as the product name, ingredients, net weight or volume, and the name and address of the manufacturer or distributor. In Argentina, some of the local brands that consumers prefer the most are Rimmel, Kryolan, Mabby Makeup, Marcela Koury, and Valmy.

Considered in this report



• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Argentina Color Cosmetics with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products (lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.